This New Swimwear Is Inspired by Donatella Versace and Sharon Stone in Casino

Annoying fashion clothing is popular at the moment, especially if we are talking about the 2018 fall fashion show of the 1980s. Think of Tom Ford’s Rodeo Drive babes, Technicolor leopard prints, Marc Jacobs’s large shoulder strap zoot suit, Isabel Marant’s sequined metal mini skirt, and other styles. Fashion is returning to the era of supermodels and material girls, proud of its fabulous, apologetic excess. In addition to these major brands, there is also a new brand that has injected a bit of glitz into the swimwear market. Oceanus swimwear was launched this spring by best friend Hannah Attalah, former designer of Jenna Packham and Donna Karan, and Alexia Frangakis, who has held various positions in the fashion industry for the past three years. The swimsuit was inspired by the common details of the evening dresses of the 80s, including the embroidery of crystal and gold bars. The Oceanus mix includes premium one-piece neon green leopard prints and coral high-waist bikinis, waterproof velvet and metal details. As the designer pointed out, some people should wear tops or tights.

Attalah and Frangakis cited a tanned Donatella Versace and Sharon Stone as Ginser McKenna’s debut as a debut in the casino. “The 1980s was a dramatic period,” said Atra. “It is full of excess, self-expression and rapid change. Considering the combination of current political and cultural events, we should have expected this comeback, which naturally leads our ideas to that statement era.” Attalah and Frangakis also believe in a new generation. Coming soon “Huging” is more of a ‘spiritual and excessive personality.’ Therefore, the designer believes that despite the popularity of the 1980s on the runway, there is a lack of such prospects in the swimwear market. “I think We have found ways to bridge the gap between luxury eveningwear and swimwear through a rich mix of basic fabrics and embroidery,” Frangakis pointed out. “At the time, people were eager to experiment. There are no equipment or hairstyles there. ”

At a glance at the appearance of the Oceanus, it is clear that Attalah and Frangakis are not afraid to take fashion risks. This photo was taken in a modernist villa in Palm Springs, which includes two sunny bleached blondes with strollers, toy babies and a bag of groceries in the backyard. Can the wild swimwear from the pool to the house to the grocery store go to the wild night? What time is alive.

La Porte Swimsuit Replacement Program Let’s You Replace Your Suit If Your Size Changes Within A Year, No Questions Asked

Courtesy La Porte

If you are tired of buying a new swimsuit every time you change your body, this is your brand. La Porte adopts an “open door policy” on its swimsuit, which means that if your weight fluctuates throughout the year, you can return it. It is safe to say that this brand is changing the game of swimwear shopping.


La Porte hopes you like it’s swimsuit, but it also wants you to love your body. The brand’s open door policy states that if your size fluctuates with the size you purchased within 365 days of purchase, the brand will send you a new swimsuit – no problem. The only problem is that you have to send back a one that is not suitable for you.

“We don’t know everything, but we do know the swimsuit. We get it – accidents, your body changes, clothes become different. We have lived. Your feelings in swimming should never be a problem – leave Give us the accessories,” wrote the website.

“Improve the open door policy. If your size or shape changes within 365 days of purchase, we would be happy to change your suit for free. For smaller or larger, we will be with you.”

Courtesy La Porte

For items that are not suitable for you, this is not a free return. This is free, and when you don’t feel the size you originally chose, there is no problem asking for size swapping.

La Porte’s swimsuit is described on the website as a livable luxury. This is an interesting way to say that they are a bit more expensive than regular suits and can be worn in many different ways. Think about it: the items that are ready to swim can also be used as support tights, tailored tops and bandeaus.

When these items are not sold, the price of each item ranges from $68 to $168. These kits are also reversible so you can make the most of your purchase.

The brand’s policy eliminates the fear of investing in higher-priced swimsuits, so you don’t have to buy new swimwear every time you change your body. This policy works as long as the new size swimwear is still in stock and you are still in the first 365 days after purchase.

Courtesy La Porte

Even before this policy was implemented, the brand was not your regular swimwear seller. The name “La Porte” actually means French doors, so the open door policy is completely reasonable. According to the website, “The series conceptualizes each series as a point of contact between people, places and cultural movements.”

The open door policy proves that the brand insists that the brand is a connection point. La Porte doesn’t just buy a suit with your money, and then send you on the road. Instead, it wants to make sure you are happy with the purchases throughout the year.

Courtesy La Porte

La Porte’s open door policy is a game changer in the fashion industry. It changes the way brands are sold, how people think about buying, and how he/she experiences when they wear items. If only all brands care about their customers so much.

New Swimwear Styles for Resort 2018/2019 on the Runway at Art Hearts Fashion

Hale Bob | Photo by Arun Nevader

swimming suits for ladies

During the five-day swimming event at Art Hearts Fashion, held at the Faena Forum in Miami Beach, California from July 12th to 16th, more than 30 designers showed their style at the swimwear show, and the swimwear never stopped. Over.

“This is by far the largest production in terms of size and scale in Miami Swimming Week,” said Eric Rost, founder and president of Art Heart Fashion International.

Fashion trends include a one-piece suit, a twill bikini, a high-waisted hem, a neckline, pleated details, ruffles, a colorful print and a large amount of snakeskin fabric.

One of the most striking details of Art Hearts Fashion this year is Joel Alvarez’s black tape project, which strategically puts shiny black tape on a swimsuit-like model. This is a creative turn for Miami Swimming Week.

Making a splash: This summer’s hottest swimwear trends swimming suits for ladies


Swimwear sizzles this season with unexpected elements such as ruffles and cutouts. A model wears a swimsuit from La Vie en Rose.
Swimwear sizzles this season with unexpected elements such as ruffles and cutouts.swimming suits for ladies 

When it comes to the hottest swimwear this summer, everything is to embrace the accident.

Emilie Gentes, head of public relations at La Vie en Rose, said, “This season’s shoulders and ruffles are very popular for bikini tops and single pieces.”

While low-rise bikini bottoms are still popular on the poolside style, Gentes says retro-style cuts have become warmer.

“The high-waist bikini bottoms still exist as well as the color blocks and the atmosphere of the nineties,” she explained. “You can find a beach ambulance-style red piece in the store, with high-waist legs in bikini bottoms and a single piece.”

In terms of fabrics, Gentes said that unique new textiles will also be put into the mixture.

“Fabrics and prints, velvet is definitely a strong new trend, floral prints are always fashionable,” she said.

In recent seasons, one-piece swimsuits have regained favor and gradually eliminated two-piece swimsuits. According to Gentes, they will stay.

“They are everywhere, there are many styles that cover all trends,” she talks about the monokini style.

Worried that wearing a one-piece swimsuit feels too conservative or boring? Please be assured that this season’s one-piece swimsuit style has enough unique details and design to make everyone interested.

“When you have a compelling single piece of interesting detail, there is no need to envy these two pieces,” Gentes talks about. “You will find a shoulder, an off-the-shoulder, a deep neckline and a cut style.”

As for the top color trends this season, we can expect to see more of the same we saw in the previous summer – just a little less black.

“This season, we can see a lot of bright colors,” Gentes said. “Red is the main color trend of the season and the crimson tone.”

Perhaps the easiest way to do this is to activate Beach Day with a bold print in a bikini or one-piece swimsuit. And, according to Gentes, the full model of the season is inspired by the tropics.

“Flowers and tropical leaf prints are very popular this summer,” she explained. “From big flowers to small flowers, it is very likely.”

Looking for something less…what is in full bloom? Well, you may want to stick to the stripes to add excitement to the poolside band without being too bold.

“Stripes are also in this season, you will see their thickness and color are different,” Gentes said. The timeless pattern can also be surprisingly pleasing.

Considering all the hottest styles, patterns and shades, the next step in finding the perfect summer swimsuit is to head to the store. Moreover, things get tricky.

Although it’s perfectly fine to feel the fashion style when buying a swimsuit – after all, we all want to look stylish – there is one thing you don’t want to feel healthy. To avoid any sense of self-awareness, Gentes offers some concise advice.

“Wear something that makes you feel beautiful,” she suggested. “And choose a swimwear style that highlights your assets.”

Finding the perfect swimsuit requires trial and error, try several different styles and cuts to find a swimsuit that fits your unique shape. Moreover, professional advice – whether from trusted friends or family members, or experienced, unbiased sales assistants – can often provide tremendous help.

“At la Vie en Rose, we don’t believe that a style can be flattered,” Gentes said. “The beauty of every woman is unique. This is why we offer a variety of styles, cuts, shapes and colors. Suitable for all tastes and styles.”

However, there is a common element, Gentes said shoppers should look for when buying the right swimsuit. This is quality.

“Comfort comes also from quality fabrics and provides good stretch support,” she said.

Five top swimsuit fit tips


Buying a swimsuit is often frustrating and anxious.

Whether it’s a person’s shape, size or swimsuit preferences, the store’s rich swimwear – not to mention the various styles – will make shoppers feel overwhelmed. That is before you arrive at the fitting room.

In order to alleviate some of the frustrations that swimwear may face when shopping, we invited Emilie Gentes, head of public relations at La Vie en Rose, to find the most suitable swimsuit for her body.

Tip 1: The cup should not exceed

“Like a bra, your breasts should not overflow from the top or side. They should be well supported,” Gentes said.

Tip 2: The belt should not leave traces

“The straps shouldn’t be dug on the shoulders,” Gentes said.

Tip 3: Edges and seams should not be squeezed

“The edges of the clothes are usually elastic and should not be dug deep. Your swimsuit should feel comfortable without leaving traces,” Gentes said.

Tip 4: Don’t be afraid to walk (no, really!)

“When you try on a suit, try walking in the locker room, raise your arms, bend forward, and jump. If it doesn’t ride, move or expose an area that shouldn’t be exposed, then this is a good choice. “Gentes said.

Tip 5: Once you choose a swimsuit, please pay attention to it

How often should we revisit a swimwear collection? Should it be replaced/updated regularly?

“Taking care of them will prolong their lives. Rinsing them is the key to removing salt and chlorine. Wash with mild soap, avoid washing machines, don’t put them in the dryer. Lay them flat and don’t put them in Direct sunlight.”


Life’s a beach; the swimwear market has never looked more chic

For the first time, Kornit Digital specifically discussed the advantages of digital and direct fabric printing for the WishPLM, using a popular example: swimwear. Kornit Digital develops, manufactures and markets industrial and commercial printing solutions for the apparel, apparel and textile industries.

So, you are a rock star swimwear designer. Your thoughts are full of ideas, and your brain is full of creativity. You are ready to make a strong fashion statement. In every corner of your life, it will hit you, sometimes from the most unexpected sources: the magazines you read at the barbershop, the high-quality patterns you just saw in the clothing store, and even your favorite lunch plate. Bright color restaurant. When you live in textile and fashion life, inspiration is everywhere.

Until recently, your inspiration was influenced by several well-known fashionistas who led the market and decided today, with social media making fashion easy to open and open to everyone, no specific Limited fashion tone makers. Anyone can become an icon and influence your design. A famous actress who spreads his ideas to millions of online bloggers or a newest stylist who shares her latest look on Instagram can have a greater impact on today’s designs. When we consume our fashion in new ways, technology needs to adapt. Although digital printing technology is not new, it is so useful and adaptable to the new fast fashion market. Fashion used to be controlled by the long print cycle specified by the printing manufacturer. The typical cycle from start to finish takes an average of 8 months! It may take only 8 days or less today!

Every summer, swimwear designs and trends are determined in the winter and even in the fall of the previous year. Designers must “guess” fashion trends, colors, patterns and fabrics one year in advance. How do you know ahead of time what can dominate swimwear fashion? Are your assumptions this year still relevant or outdated this year?

Fortunately, you no longer have to worry about these dilemmas. The times have changed. Technology, cultural change and social media have had a huge impact on the swimwear market, making your wildest designs instantly a reality.

[Swimwear design by Magrafti Odelia, student, Shenkar – Engineering, Design, Art.  Printed by: Kornit Digital]

First, let’s take a look at the life cycle of the swimwear collection. The biggest challenge in providing fashion trends is to transform printing technology from mass production to mass customization, a challenge that will not be outdated until it emerges. This move has greatly shortened the production cycle, shortening from 6-12 months to just a few days, and small batch printing and even personalized design are becoming more and more popular. Design, production and final garments are all completed in the country, eliminating the need to pre-plan inventory at overseas sites. Inventory and shipping costs are cut. With a direct fabric printer on site, you can print fabrics on the same day you cut them. You can even print patterns directly on the fabric. There is no need to predict trends or risk falling into a multi-billion dollar backlog. Limited editions and even single prints enable fashionistas, designers, retailers and print manufacturers to respond to the most insane real-time needs.

Start to feel the infinite possibilities? What is the unique palette combination you want to express in the new collection? sunset? Ocean tones? Tropical flowers? Or how about a flamingo bikini and a pineapple swimsuit? With digital printing you can combine them all together!

Culture plays an important role in the swimwear fashion revolution. First of all, people no longer wait for the summer to wear a swimsuit. There is no such thing as a “swimwear season.” The year is “swimwear season” because consumers’ holiday habits are no longer limited to one season. When people buy swimwear all year round, can you really plan ahead? This “habit change” and usability expansion – you can now buy swimwear at any clothing store – has contributed to the steady growth of this market. When people consume culture through social media, we enter an era where people pay more attention to their appearance and demand more style and fast fashion.

[Swimwear design by Sharaby Itamar, student, Shenkar – Engineering, Design, Art.  Printed by: Kornit Digital]


Social media has changed the way we consume fashion. Retailers focus on fashion leaders on social media to get inspiration from their product lines and maintain ongoing dialogue with their customers, especially on Instagram – a forum where brands can motivate customers and customers to motivate brands. This truly reflects how much fashion industry has been shaken by social media, and we are seeing a reshaping of the entire industry.

The new consumer-oriented market has forced manufacturers to move from pre-planned mass production to demand-driven mass customization and has succeeded in all areas of the textile market. Designers are now free to develop a limited edition swimwear collection inspired by the colors and patterns of the surrounding beaches, landmarks and wildlife. In addition, as the emergence of e-commerce into the printing world, online swimwear companies are becoming more and more popular. As designers continue to expand their product choices, the entire buying experience has changed, and customers can now choose a clothing design with the click of a button.

Chic, colorful and infinite design expressions and simple instant production possibilities have an impact on the swimwear market.

Think of the swimsuit business? When you enter this path, digital printing directly to the fabric can simplify your approach. A cost-effective production process with short runs, you can quickly respond to any real-time trends and create any number of styles you want to design!

You can upload your colored flamingo swimsuit to your online store so that your customers can choose and order their flamingos to reach their door the next day?

[Header image designed and printed by Kornit Digital.]

Rosie Huntington-Whiteley On The Secret To Great Swimwear

“It’s very important that all the pieces in the series are machine washable,” Rosie Huntington-Whiteley said in an exclusive preview of her second Rosie for Autograph swim series.

Finally, a swimwear designer understands the frustration of a hand-washed swimsuit, carefully laid dry (on a flat surface! Avoid direct sunlight!), and still finds it deformed or discolored when worn for the second time. Fortunately, Huntington-Whiteley has created a diverse 21-piece series with Lycra’s “extra life” technology to extend the life of swimwear in chlorinated tanks and seawater – all at a reasonable price.

“Working with M&S’s design team for more than five years has enabled me to develop my architectural knowledge and technical aspects of lingerie and swimwear,” explains Huntington-Whiteley. It is this expertise that balances what she actually wants to wear and what they feel good about, which has made the Rosie for Autograph series hit hard for years.

So, what is the reason for making beautiful swimwear for Huntington-Whiteley, she is looking for her beach inspiration for Elle Macpherson. Two words: “The bard,” she meditated. Her current signature swimwear uses smooth technology and luxurious production, and she promises to enhance the image of any woman. Still not sure? Huntington-Whiteley completed her homework, featuring a vintage swimwear (high-waisted style, cleverly folded hem) and a modern look (the blueprint of her best-selling bra), she is like a model and a new mother. Swear the same.

Her last boom, as well as the necessary packaging for her headscarves and gowns, she revealed, Rossi accentuated the cream for autographing: “It’s smooth and adds a lovely glow to the sun-kissed skin.” Look at the spring/summer of 2018 Activity, you know that the Dorset-born person born in Los Angeles did do her homework.

Five Minimalist Swimwear Brands to Know

A wave of new European labels is making the search for the perfect, simple swimsuit that much easier.

Épi Swim

Earlier this year, it was launched by Parisian friends Julie Lansom and Mathilde Hamart. The French brand ÉpiSwim made a monochrome swimsuit in Brittany, a family factory that works with a number of European luxury brands. Each of the small series is limited to 50 pieces. “We like people who don’t find the same swimsuit on the beach,” Lansom said. Designers cut thin one-piece and high-waist bikinis in a simple style and use “timeless” colors – such as olive green, navy and burgundy. Regarding the trend, the designer focuses on the body. “Our clothing is not as small as many swimwear brands. We are working hard to make inclusive swimwear,” Lansom said. “Mathilde and I are different shapes, we will never stop until everything fits us.” Their appearance books are equally diverse, with non-models of various body types – no images are modified. “We just shaped the girls we think are beautiful in very different ways,” Lansom said.


Discover the beaches along the coast of Lido, Venice, Italy – Ernest Hemingway and Orson Wells’ 8-mile long sandbank in the past – inspired designer Daria Stankiewicz to create his own swimsuit when moving from Rome to Venice in 2016 The brand Lido, a self-taught designer, wants to support Italian craftsmanship with her low-key work made by environmentally friendly Italian Lycra. She also hopes to provide a loud color and pattern that is often sold in place of the swimwear label. “I chose my holiday outfit in the same way that I choose everyday clothes – simple and quality clothing,” she explains. As Stankiewicz said, Lido’s cleaning items are also the same, it does not have any “unnecessary details, to achieve the purity of the clothing.” She currently publishes her collection every year and says her customers share her interest in slow fashion methods. “Excellent designs last longer than seasonal fashion, and people choose products that last longer,” she said. Next year, she will launch Lido’s first vacation apparel collection.


Suro’s minimalist multi-purpose swimsuit reflects Mallorca’s beach lifestyle, said Margarita Payeras, founder of the brand, in Parma, the capital of the Spanish Balearic Islands. Her open-toe bikini and race-fitting swimsuit combine the power of sportswear, making the suit more practical than the beach. Payeras explained: “You always have the possibility to swim in the sea or swim in the city.” “Details like fixed straps and wireless and padless tops help us create multiple uses. Today women are looking to give them freedom. Active swimwear. “Payeras worked for Cristelmare, one of Mallorca’s largest swimwear companies, and then founded Suro in 2016 to create an environmentally friendly brand. Most of the Lycra used in the Suro range is made from recycled Italian nylon, each lined with Spanish Lycra and contains no toxic substances. “The more we use recycled materials, the more we help clean and protect the ocean,” Payeras said.

Three Graces

London-based designer Catherine Johnson never planned to launch a swimwear collection. But since she founded Three Graces as a pajamas brand in 2015, her brand – named after the charm, beauty and creativity of the ancient Greek goddess – has developed in an unpredictable way: after customers start wearing lines of refreshing cotton pajamas to the beach Johnson expanded the holiday apparel into 2017. The swimming series is the natural next step. “We have received a lot of requests from buyers and customers who can offer items that can be paired with beach and casual wear,” explains Johnson. Tips Six-piece classic tailored swimsuits and wireless bikinis are designed to lie flat under the scoop of “exquisite beachwear for cotton, linen or silk,” she said. Launched last summer, the collection is made from Italian fabrics, woven from Lycra yarns, with a two-way stretch design and invisible knit technology for added comfort. To ensure fit, Johnson collaborates with underwear experts and shapes each streamlined work into a variety of sizes and sizes at least five times. “Swimwear is more precise than pajamas,” she said.

Now Then

Before creating her swimwear brand, then in 2016, Spanish designer Andrea Salinas became a buyer of a brand that partnered with the Asian Fast Fashion Factory. To her shock, “the fanatic rhythm of clothing”, she decided to create her own brand and do things in different ways. Now fully sustainable, hand-made simple one-piece and sporty surf protection in Spain. The swimsuit is made from reclaimed fishing nets and seamlessly stitched to make it feel like a second layer of skin. “Diving is my greatest passion, and working in the second largest polluting industry on the planet has made me more sensitive to the impact of each garment,” said Salinas, referring to the poor environmental record of the fashion industry. In order to reduce the footprint of her brand, she collaborated with the Italian marine waste collection program to create eco-neoprene fabrics in which natural limestone replaces petroleum as the main fiber. Each swimsuit will reuse up to 300 grams of recycled marine litter, which can be reused indefinitely. “Our work is designed to be worn forever,” Salinas said.

Fashion Designer Silvia Ulson Accused Of Plagiarizing Latest Swimwear Collection

Swimwear brand Bfyne accused Brazilian fashion designer Silvia Ulson of plagiarism after showing her latest swimwear collection at Miami Swimming Week on July 12.

A Bfyne representative told HuffPost in a statement that Ulson’s latest collection has striking similarities to its 2017 “Sahara” collection, inspired by the brand’s Nigerian culture.

“This is very important to us. We want to bring sexy to dashiki prints and change the way prints are printed, eventually turning them into something we have never seen before,” said the representative of Bfyne.

According to OkayAfrica, a loose pullover originated in West Africa and is a comfortable work top for men. According to the website, it is “recognized as a unique and unique African.”

“We live and breathe our culture, and our mission is to showcase through our design and instrument printing,” adds Bfyne’s representative.

For reference, you can see one of Bfyne’s suits on the right and Ulson’s – with feather headdresses – :

We must admit that the case against Ulsen is very strong. The prints are not only almost identical, but the cuts look the same. Here are a few comparisons:

“We were surprised to find out how another designer showed replicas during the Miami swimming week and called it her work,” said the Bfyne representative, adding that she and her team were “completely fussed”.

The representative also called on Ulson to wear a feathered headwear on the model at the fashion show, which suggests that the accessories are designed to “[spoof] people think that printing and design are the inspiration of Native Americans.”

At the end of her presentation, Ulson shared inspirational images of the collections on Instagram, which have been deleted. These photos show a variety of color samples, beadwork details and images of Brazilian natives wearing traditional headwear.

“Brazilianness. Indians use body painting as a way of expressing expressions related to different cultural expressions in society.” According to HuffPost’s translation, Ulson wrote the title in Portuguese. “For each event, there is a specific type of painting: mourning, hunting, marriage, death. All the earthen rituals are represented in their bodies in the form of paintings, which is the strongest artistic expression of the Indians. Paint Made of urucum [achiote, red plant], jenipapo [brown fruit] or babaçu [Brazil palm]. Art of living!!!”

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Ulson’s account also shows images of her personal meetings with the Krukutu tribe.

A representative of Bfyne said they found out about Ulson’s collection on Instagram, and the models who worked for them and attended the Ulson show reminded them. The representative also said that another member of the Bfyne team flew to Miami to meet with Ulson, who claimed that the design was her own original work and did not apologize.

In terms of Bfyne’s allegations, HuffPost has contacted Ulson’s team, but did not receive a response as of press time.

The whole situation only reminds people that there are still plagiarism and misappropriation in the fashion world. Ulson is not the first brand or designer to be accused of being one (or two). Remember when Marc Jacobs sent most of the white models to the runway, their hairstyles were designed locally? Or, when Victoria’s secret sent Karlie Kloss to the runway, wearing a feathered headdress, is it different from Ulson’s? Those fast fashion brands that completely tear off those fashionable Balenciaga boots, “those who look like socks?”

As we have written before, designers need to be more transparent about their inspiration and take on their mistakes.

LeRhonda Manigault-Bryant, Associate Professor of African Studies at Williams College, told HuffPost in February, “We are definitely inspired by others – including scholars… we should not plagiarize intellectually or culturally. We should really pay for honors. And a tribute to the cause.”

The Bfyne team will agree. When asked what they hope others can learn from their situation, the representative said: “Encourage, but don’t copy.”

The story has been updated since Ulson deleted an image from her Instagram account.

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Stick-on swimwear is the trend from Miami Swim Week that we absolutely do not need

Warning: There are very bad, near-naked photos in front.
Pipeline tape – this is a must-have household item for almost everyone, right?
Because we still can’t understand why, packaging things in super power is the latest fashion trend.

Now, wearing bikinis with bikinis has officially become their debut. Yes, you read it right.
Last week, the models took the stage of the fashion brand black belt project and demonstrated this experimental style.
As part of the Miami Swim Week show, these styles range from dazzling blonde swimwear to the more obvious “I wrap myself in black tape.”
However, if it is not bold enough to replace the traditional cossie with tape, we say that this style is not suitable for people with bad heart.

These amazing “swimsuits” are actually made up of a layer of tape covering the nipples and ankles.
We have officially seen it all.
We can only imagine that what they have to do is a nightmare.
Yes, this has turned the “pain” that took off the wet swimsuit into a new height.

Don’t let us start doing those sticky things.
Although there is one thing about it? These “bikini” are actually tailored to your body, and it will make your muffins and drooping shapes a thing of the past.
But when everything is finished, we leave this to professionals. Someone passed Leica.

Swimwear industry ‘on fire’ as Instagram’s year-round summers fill feeds with string bikinis and exotic beach posts

After the British model Iskra Lawrence released her own photos to her millions of Instagram fans, Aerie’s pink super scoop one-piece swimsuit sold the “high cut clumsy trophy” in less than two weeks.

“Back to New York, missed the sun,” Lawrence wrote in a March 2017 post, marking her comments with sun emoji. “Still too addicted to this @ aerie #onepiece tho.”

This super-exclusive is described on Aerie’s website as “comfortable, cute, with the right amount of exclusive news” and remains one of the brand’s best-selling suits. Aerie’s marketing director, owned by American Eagle Outfitters, said they can track the dramatic increase in sales to specific posts.

Swimwear sales have taken off in recent years, not just in the summer. Instagram is an increasingly effective way for retailers to showcase and sell their latest trends. This photo sharing platform provides users with a casual, fun forum to showcase their best beach shots with the #vibe they feel or the #inpirationalquote they want to share.

The company said in June that the platform currently has 1 billion monthly active users, up from 800 million users in September 2017. Executives say digital sales have become one of the fastest growing segments of the retail industry, with many buying behaviors coming directly from Instagram.

According to NPD Group’s consumer tracking service, when the Instagram was launched in 2010, the US retail sales of swimwear was about $3.6 billion. Last year, their average annual growth rate reached about 46%, reaching $4.6 billion. According to NPD data, in the past few months, the growth rate of US swimwear sales has increased at an average annual growth rate of 10% in May, which is the latest data.

Marketing executives and analysts say social media is increasingly driving purchases, especially in the off-season, where swimwear sales typically slow down. Summertime broadcasts on Instagram all year round, when most parts of the US are caught in deep freezes. Beach mail from Australia, South America and Africa will receive news. Analysts say the purchase can easily come from the company’s official account or the customer’s Instagram feed.

Jefferies analyst Janine Stichter said, “People go on vacation and they will return it.” He also attributed the growth of swimwear to social media. “They want to have a trendy swimsuit. Although it used to be something, you might have only bought one of them, it doesn’t seem to matter.”

After the British model Iskra Lawrence released her own photos to her millions of Instagram fans, Aerie’s pink super scoop one-piece swimsuit sold the “high cut clumsy trophy” in less than two weeks.

“Back to New York, missed the sun,” Lawrence wrote in a March 2017 post, marking her comments with sun emoji. “Still too addicted to this @ aerie #onepiece tho.”

This super-exclusive is described on Aerie’s website as “comfortable, cute, with the right amount of exclusive news” and remains one of the brand’s best-selling suits. Aerie’s marketing director, owned by American Eagle Outfitters, said they can trace the violent peaks of their sales back to specific posts.


Swimwear sales have taken off in recent years, not just in the summer. Instagram is an increasingly effective way for retailers to showcase and sell their latest trends. This photo sharing platform provides users with a casual, fun forum to show their best beach shots with the #vibe they feel or the #inpirationalquote they want to share.

The company said in June that the platform currently has 1 billion monthly active users, up from 800 million users in September 2017. Digital sales have become one of the fastest growing segments of the retail industry, with most of the purchases directly benefiting from Instagram, executives said.

According to NPD Group’s consumer tracking service, when the Instagram was launched in 2010, the US retail sales of swimwear was about $3.6 billion. Last year, their average annual growth rate was about 3.2%, reaching $4.6 billion. According to NPD data, the average annual growth rate of the US swimwear retail industry has reached 10% in the past few months, which is the latest data.


Marketing executives and analysts say social media is attractive for buying products, especially in the off-season, where swimwear sales typically slow. Broadcasting on Instagram throughout the summer, when most parts of the US are caught in a deep freeze, beach mail from Australia, South America and Africa will receive news. Analysts say the purchase can easily come from the company’s official account or the customer’s Instagram feed.

Jefferies analyst Janine Stichter said, “People go on vacation and they will return it.” He also attributed the growth of swimwear to social media. “They want to have a trendy swimsuit. Although it used to be something, you just bought it, but it doesn’t seem to matter.”


American Eagle Outfitters, Abercrombie & Fitch and Lululemon take social media advertising to the next level, including a team of managers who manage their accounts, each with more than 2.5 million Instagram fans. They paid for the celebrity endorsements and set up an official brand ambassador program for social media “influencers” who would give users free stolen goods, sometimes even cash, if they posted photos on their clothes.

Small brands with a limited brand range have also paid off. According to co-founder Sofia Garreton, in Lumahai Swimwear, about 75% of sales traffic comes from the company’s Instagram account. California startups have more than 23,000 fans on Instagram.

According to Jennifer Foyle, president of Aerie Global Brands, Aerie’s swimwear is “fired”. In the past two years, sales in the company’s swimming category have more than doubled.

Foyle said that organic drive sales on Instagram increased by 168% year-on-year.

Marshal Cohen, chief industry consultant for NPD Group’s retail industry, said: “This has a lot of communication with consumers.

“Consumers are leaning towards it, frankly, where are you going?” Cohen said. People rely on social media to do this. “” Unless you go to a swimwear store, you can’t get services anywhere to help educate you. ”

Abercrombie & Fitch CEO Fran Horowitz said that Instagram has established a dialogue between the company and its customers, who often respond to the products they buy. The company, including subsidiary Hollister, has already achieved similar success results from Instagram. Horowitz said, “In the past year, they are swimming,” Horowitz said.

Horowitz said, “Two gender brands are double-digit in swimming, and so far.”

Brand ambassadors – from professional models like Lawrence to social media influencers like Julia Nell – are looking at the swimwear industry and turning it into a virtual catalog.

Nell’s Instagram account @jem_touchdown is littered with exotic beaches and pool photos. A bikini in the pool at the Icon Hotel in Hong Kong, a one-piece thong at Hotel de Crillon in Paris, and bikini bottoms on Tulum Beach, Mexico (two coconuts cover other important parts).

“This is my show,” she talks about her Instagram account, which has more than 88,000 fans. She sometimes writes down the clothes she wears. One day it might be a San Lorenzo bikini. Next she wore Quintsoul thongs. Then came the top player of Calvin Klein.

App developers in Venice Beach, California began recording her travels on the site in 2011, primarily for her daily work.

“Then people started to contact me,” Nell recalls, including Nike in 2013. “I realized that I can get things for free.” Free gifts include swimwear, dermatology appointments, hotel discounts, and $500 to $2,500 for posting photos on Instagram. Although Nell does not explain the amount paid by each brand, she said that the amount of clothing and cosmetics she saved through Instagram is “priceless.”

Kristen Curtis of Chandler, Arizona, on the outskirts of Phoenix, used her account @ipackedlite to discount. If she posts a photo of the product, the company will give her a 30% to 50% discount.

Donna Calin is the manager of a recycling plant in Chicago, using Instagram as an idea. She rotates between about 20 different swimsuits every season.

“I didn’t stay on any of the brands. I use Instagram to get inspiration and see different costume collections,” says Calin, who uses the @blow_them_away handle on Instagram.

Companies are more likely to buy their products and provide links in their accounts to allow customers to shop on their phones. It also provides retailers with accurate data about where to buy.

The fastest-growing part of Aerie’s digital business stems from mobile purchases, and they are not all spokespersons who pay for them. Ordinary consumers use the company’s promotional label #AerieReal to share nearly 50,000 posts that encourage women to post unfiltered photos on social media while wearing Aerie products.

The teen retailer has embraced a positive body image movement and avoided using traditional models. Lawrence is one of the four “examples” or paid spokespersons, and Aerie used to promote their clothing, including swimwear. In addition to Lawrence, an outspoken sports advocate, singer Rachel Platten, actress Yara Shahidi and gold gymnast Aly Raisman represent Aerie. They have over 9 million Instagram fans.

Lawrence has the most Instagram fans among the four women: 4.1 million. Her swimming positions each generate between 100,000 and 200,000 – with nearly 400,000. Women often ask her about the content in the comments section and how she wears it. She said her first Aerie post was “viralized” and added that she woke up with about 80,000 new fans.

Lawrence said that Instagram is “a very good way to find someone who has more connections with you, making you feel more diverse than what you find in magazines or online.” “You can find someone you like.” And the people you trust.”