Victoria’s secret is bringing back a swimsuit

Swimwear is returning to Victoria’s secrets.

After three years of vacation, the retailer said it will bring the swimsuit back to Victoria’s secrets in the spring, as part of a broader reassessment of its business, and will also close it as the new leader John Mehas’s store. Corner office.

Going back to swimwear is to win back the previous $525 million shopper and increase store and online traffic. Victoria’s Secret will also add Ugg boots, eyewear and other franchises to its stores and websites.
Underwear companies are still the leader in the field of underwear, but have lost market share over the years as consumers move from more inclusive brands that offer more choices to bras and underwear. Victoria’s Secret stopped its swimwear collection in the spring of 2016 and stopped its popular catalog at the same time. Both of these initiatives have had a negative impact on the business.
Ike Boruchow, an analyst at Wells Fargo, said, “We believe that closing this category may have eliminated a meaningful transportation driver and shut down loyal consumers.”

Victoria’s secret sales in the store and online decreased by 2% in the third quarter of 2018 – down 4% in the same period last year. Net sales for the quarter fell 0.7% to $1.53 billion. L Brands, the parent company of Victoria’s secret, earned only one-third of its $103 million last year, compared to $319 million.

In a conference call with analysts on Tuesday, L Brands’ chief financial officer Stuart Burgdoerfer said the decision to eliminate the swimming department was a matter of professional retailers trying to focus on it: underwear.

But after reassessing the situation, Victoria’s secret “will not spend a lot of time reviewing frankly,” Burgdoerfer said. “We are here.

“But when we assess today’s situation, [we have already made] a very important decision, we think it is a good choice to re-enter the swimming business again, mainly driven by the customer feedback we receive,” he Say.

Other reassessment plans include reducing real estate, such as “significant reductions” in small stores and North American stores in China, and bringing new leadership.

The company said Toy Burch’s Mehas will join Victoria’s Secret in early 2019 as head of the lingerie division. Mehas is replacing Jan Singer, who unexpectedly resigned as CEO.

“He is a very successful retail leader. His reputation is high,” Burgdoerfer talked about Mehas.

Boruchow of Wells Fargo said that Victoria’s secret boycott of change was the cause of the decline in sales. The company has not closed any of the Victorian Secrets stores in North America, even though the retail business has more businesses online, and has opened 500 new stores internationally in the past five years.

The analyst pointed out that Victoria’s secret is in “the peak store in North America. I don’t know any other companies we track have peak stores.”

But a series of recent changes, including the closure of Henry Bender, are “a powerful offensive by [L Brands], which we think is beneficial,” Boruchow added.

Burgdoerfer said that the decision to close the US store would be “a financial decision. But it is to consider the sales transfer of nearby stores… So simply, what is the cost of exiting the store? This is the continuous cash with the store. What is the relationship between flow effects and sales to nearby stores?”

Anna Heinrich travels to Perth to participate in a swimwear show

It is no stranger to participate in some of Australia’s most prestigious fashion events, and Anna Heinrich will join the front row of the AMP Capital Swimming + Vacation Series next weekend.

With this year’s show celebration icon, there are very few Australian summers that reflect dreams better than Sydney criminal lawyers, her cascading blonde locks, perfect beach body and men’s candy, this is her new husband Tim Roba Here.

Leaving Robards back to Sydney, Heinrich will fly next Thursday and then participate in all the activities that began this Saturday. Bec&Bridge will showcase its new swimming and resort collection pool at the luxurious Crown Towers, a space that will turn into a runway and an exotic Club Tropicana theme oasis.
“I am very happy to see Bec&Bridge, this is one of my ultimate Australian brands, so I am very happy to see what they have,” Heinrich told AAA Weekend.
“(Last year) I often saw people uploading pictures from the show and it looks great – super sunny, really energetic, so I have the same expectations for this year.”

Heinrich will also participate in the inaugural fashion show at the Matagarum Bridge, featuring Ambra Maddalena, Kirrikin, Morrisonand Natalie Rolt and Seafolly.

“I heard that there is a show on a bridge that is making history,” she said.

“These three activities are in my alleys. I like different brands. I like swimwear and then listen to a fashion show on the bridge. I think this year is very exciting.”

Should swimmers wear specific swimwear in public swimming pools?

The public swimming pool is Australia’s main summer attraction, a popular sanctuary and a cheap way to exercise.
Whether you are a serious cycling sprinter or a parent who plays in the splash pool, swimmers of all ages and abilities can enjoy the venue.

However, should the public swimming pool have a loading requirement?

The problem was raised after a woman said she was refused entry into a public swimming pool in northern Queensland because she intended to wear single shorts instead of swimwear.

The pool’s board of directors defended the decision, saying customers who might wear dirty clothes would affect the water quality of the pool.
Bringing her grandson to the Bowen public swimming pool in North Queensland is a special treat for Brenda Hines.

Retired retail workers suffer from chronic emphysema, and she can enjoy very little activity.

Ms. Hynes said: “I tried to take them to fishing, it was too hot, I could not breathe.”

“I can’t go too far so I took my kids to the pool. I was sitting in the pool, they just went to have fun. Besides taking them to take pictures, this is the only basic thing I can do.
“I just watched them by the edge of the pool and they had a good time.”

Ms. Hynes usually enters the pool wearing a single line and shorts because she feels more comfortable and less conscious than wearing a swimsuit.

“When my lungs failed, they gave me the needle to breathe properly, so I took a lot of weight, so I only wear these shorts and a single line,” she said.

But recently, Ms. Hines was denied access to the Bowen pool because she often wore “street clothing”.

“I wear a pair of normal black cotton shorts and a one-piece shirt,” she said.
“We went to the counter and I started signing the book. The lady said, ‘Where is the swimmer?’ I said, ‘This is what we swim.’

“She said, ‘Unless you have a swimmer, you won’t pass the gate.’

“My grandchildren were badly damaged because they couldn’t swim. It’s ridiculous.

Dress code applies to the parliament
The local council is responsible for setting the dress code for public swimming pools.

Many committees do stipulate that appropriate swimwear is worn at all times, but most operators have extensive discretion.

Adam Hagy, director of customer experience at the Whitsunday Regional Council, said swimming pool operators are generally loose in implementing the rules.

“There is a swimming pool rule, the swimming pool does not wear street clothing, and obviously we allow our operators to use a little discretion,” he said.

“The reason for reigning in the swimming pool is that we do have several situations. People wearing dirty clothes may be contaminated with oil and that nature, which will affect the balance of the pool water.

“We can make sure we can maintain water quality instead of introducing other things into our pool.

“Obviously, if someone wants to wear a T-shirt, it’s clean, and they are wearing T-shirts, we are a little cautious about it.”
‘Enter and learn’
Those who don’t want to wear traditional swimwear for religious reasons?

Sana Ansari swims with her two children every week at a swimming school in Mackay.

Her family is a Muslim, and Ms. Ansari likes to wear longer pants and longer shirts while swimming.

“I used to go through a needle set, but now I wear a swimsuit with a sports tights, a long-sleeve rashie vest and a swimming cap,” she said.

“Some girls also wear suitable headscarves. Swimming schools are very diverse and they accept people of all nationalities and religions.

“The dress code in the pool is not a concern for them.”

Ms. Ansari said she never felt uncomfortable while swimming.

Chloe Ferry shows her surgery to strengthen her body in a series of sexy swimwear shorts on vacation in Dubai.

Earlier this week, her boyfriend, Sam Gowland, was taken to Dubai on an unexpected holiday.

Chloe Ferry must have spent her winter vacation, she posted a series of playful bikini pictures on Instagram, and she has been showing off her body.

The 23-year-old star Geordie Shore stared at the sea on an idyllic beach, wearing a black thong bikini and a string top to show off her lively back.
Later, she shared a photo in a plunge blue swimsuit, which is imaginable.
The blonde reality show star showed off her abundance of assets and Dubai tan, while she took a selfie for three million fans.

She also shared a photo of her own pool with the title “To spend the best vacation.”
This gorgeous star did not let the threat of moisture ruin her look, and put on the full face of makeup, she relaxed at the pool.

Real TV veterans are always able to wear thick black eyebrows and thick foundations with eyelashes.

This was after Chloe showed off her curves on a small neon bikini because she smoked shisha, twitching and sipping cocktails during the noisy and alcoholic drinks on Thursday.

Stunner: Forever perfect, this reality TV pretender wears thick black eyebrows and eyelash extensions, wearing a heavy foundation +15.
Stunner: Forever perfect, this reality show is worn with thick black eyebrows and eyelashes, and a full makeup look on the thick foundation.

Cheeky: Chloe must have been living in Dubai, where she participated in the Wild Pool Party on Thursday + Sam Golan
Brazen: Chloe must have been living in Dubai, and she and Sam Gowland joined a wild pool party on Thursday.

When she sneaked into the camera, the blonde proudly showed her chest work and liposuction in a light coral bikini.

She apparently enjoyed the attention of other revelers, then turned around and began to wave warmly to the crowd.

Chloe and Sam raised their eyebrows the day before they were lively in the hotel room.

Chloe patted Sam, put his pants down and sang a string of Christmas presents, including Jingle Bell Rock and Mariah Carey’s All I Want for Christmas.

Should swimmers wear specific swimwear in public swimming pools?

The public swimming pool is Australia’s main summer attraction, a popular sanctuary and a cheap way to exercise.

Play or pause space, M mute, left and right arrow search, up and down arrows for volume.
Audio: What are the rules for swimwear in public swimming pools? (ABC News)
Whether you are a serious cycling sprinter or a parent who plays in the splash pool, swimmers of all ages and abilities can enjoy the venue.

However, should the public swimming pool have a loading requirement?

The problem was raised after a woman said she was refused entry into a public swimming pool in northern Queensland because she intended to wear single shorts instead of swimwear.

The pool’s board of directors defended the decision, saying customers who might wear dirty clothes would affect the water quality of the pool.
Bringing her grandson to the Bowen public swimming pool in North Queensland is a special treat for Brenda Hines.

Retired retail workers suffer from chronic emphysema, and she can enjoy very little activity.

Ms. Hynes said: “I tried to take them to fishing, it was too hot, I could not breathe.”

“I can’t go too far so I took my kids to the pool. I was sitting in the pool, they just went to have fun. Besides taking them to take pictures, this is the only basic thing I can do.

“I just watched them by the edge of the pool and they had a good time.”

Ms. Hynes usually enters the pool wearing a single line and shorts because she feels more comfortable and less conscious than wearing a swimsuit.

“When my lungs failed, they gave me the needle to breathe properly, so I took a lot of weight, so I only wear these shorts and a single line,” she said.

But recently, Ms. Hines was denied access to the Bowen pool because she often wore “street clothing”.

“I wear a pair of normal black cotton shorts and a one-piece shirt,” she said.

“We went to the counter and I started signing the book. The lady said, ‘Where is the swimmer?’ I said, ‘This is what we swim.’

“She said, ‘Unless you have a swimmer, you won’t pass the gate.’

Emily Ratajkowski designed the world’s most confusing bikini

We all have very beautiful but very unrealistic swimwear.

From dramatic cuts to deep V clothing, it’s definitely not suitable for swimming. We all brave the tan lines to make it look fashionable on the beach.

Emily Ratajkowski, wearing a thin bikini, took her glamorous swimwear to new heights with her latest Inamorata Swim design.

The 27-year-old launched the brand in 2017, and the debut series is full of dramatic silhouettes, with almost no two.
However, Rattakovsky’s latest decline has already shown new levels.
The latest collection in this style is the “Las Olas” style, the youngest and smallest series of bikinis. One person promises to turn his head on the beach.
The set has a sophisticated wrap-around waist detail that twists numerous times around the torso, creating a confusing, despite the declared beach look.
Although Ratajkowski effortlessly introduced new swimwear – black, white, nude and red – most of us definitely need some kind of guidance to reproduce the look of the beach.

CANDICE SWANEPOEL DREW started her own wedding business during her 15-year modeling career

The mother of two children who quietly launched the Tropic of C earlier this year called the brand “the third child.”
As Instagram and its dominant influencers continue to dominate the fashion industry, certain social media-driven market trends have emerged. Not only has tourism influencers launched clothing brands in groups (swimming suits for ladies is one of the most popular categories), this highly acclaimed sponsored vacation has been a retailer who wants to build online audiences and promote seasonal products. Proved to be an increasingly profitable marketing plan.

In many of these cases, the personality behind the brand is to use their social capital as a built-in customer base and to develop a label vision in their personal aesthetics and the comments they receive from their fans every day. However, some of the celebrities on social media are industry veterans who have decades of experience in the ultimate venture into the entrepreneurial world. Candice Swanepoel, who has been a fashion brand for 15 years, is mainly attributed to her work as a long-term Victorian secret angel model, belonging to the latter camp, and in 2018 she decided to take risks (pun) to start her own swimming company called Tropic Of C.
“This has been [at work] for a few years; I am waiting for the right moment,” Swanepoel explained in a recent New York vacation series news bulletin. “It took me a while to find a team because you ended up working closely for a long time – I attended a lot of meetings. When Victoria’s secret stopped swimming, I went.”

Unlike many trend-driven Instagram-friendly swimwear, the Tropic of C introduces a rigorously edited collection of classics in soft and neutral tones. This close-fitting bodysuit style – like the brand’s signature one-piece suit “The C” – when the wearer is not hanging around the pool, means wearing high-rise jeans or long skirts. Or spend a day on the beach. Swanepoel said: “When I am on vacation or when I am packing, the skirt that can be put on the swimsuit is very good – you can still feel fashionable and elegant.”
The Resort 2019 series has just made its debut on the Internet, and Swanepoel pointed out that her company has been trying to find the best fabrics (including Italian knitwear and durable, environmentally friendly recycled nylon) from the start. “I really focus on the quality of the suit; I don’t want to create something, just throw it out,” she said. “This is all I want to wear. I tend to stick to an aesthetic that I like, and I think the body looks good. Many parts are highly tailored – the neckline is very flattering – and there is one more A little ballet inspiration. “Prices range from a maximum of $80 to a single piece of $180. Most splitters are designed to mix and match.
The emphasis on production played an important role in the suit that ultimately fits – although not surprisingly, Swanepoel is the main fit model. (“This is my control freak,” she said with a smile.) “I know there are different bodies, but if the fabric is of good quality and has good stretchability, it can be shaped into many different shapes.” Before going into production, she and her team tested each style to ensure that the fabric fits the body and that they are able to spend the day. “Even if you don’t see a lot of padded or cup structures – that’s why I’m so crazy about fabrics – [top] still makes you happy.”

In the few months since Swanepoel founded the Tropic of C, she relied on direct feedback from social media to understand what customers want most—and likes to let shoppers interact with her products, not just Instagram. Although this 30-year-old model has inserted dozens of designer items on her social media for many years, promoting her own creation is a completely different field.

‘Youth Mom’ Fara Abraham wears a pink swimsuit when playing ‘water chess’ in the Maldives

Farrah Abraham spent a “winter vacation” in the Maldives and shared a lot of photos with her fans and fans on the road.

After being addicted to a meal prepared by a private chef on Monday night, the former teenage mother OG star woke up on Tuesday morning and played chess in the water while wearing a hot pink swimsuit.
“Playing the piano and playing cards @karma_swim @ayadamaldivesresort #maldives #travel #travelblogger #chess #winterbreak #farrahabraham,” she wrote in the title of the photo.

 

Since landing in the Maldives a few days ago, Abraham has been providing a steady stream of photos for her online audience, many of which are former real stars wearing bikinis or other styles of swimwear.

In a photo posted by Abraham before her pink swimsuit photo, she saw floating in crystal clear water wearing a green bikini. She even shared her photos in the mini thongs at Ayada Maldives Resort.

In the description of the resort on the venue’s Instagram page, Ayada Maldives is said to be located on a luxurious private island.

Below are the latest photos of Farrah Abraham.
Before going to the Maldives with her daughter Sofia, Farrah Abraham dyed her hair blonde hair as a black hair in the past few months.

As fans of the teenage mother OG know, Abraham has been a young mother OG for the past few years, but eventually decided to leave the show because they asked her to leave her job in the adult industry. In a scene earlier this year, I saw Abraham sitting with producer Larry Musnik, he still works on the show, in their chat, he heard him tell the former real star he I don’t want to work with her. She will continue to participate in the world of adult entertainment.

Musnik also called on Abraham to treat his employees badly.

“We want to see how to treat people. For example, Christine – the people we all love, the people we think are doing well – are not here today. You don’t use fingers to say “new producers” and we will fly in. I feel a little sympathy and understanding. Everyone is working,” according to the American magazine, Morgan explained to Abraham in the scene.

Swimsuit survivor: Unlike Miss America, S.I. Miss’s activities will still be wearing a swimsuit

STATEN ISLAND, NY. – In the Miss America beauty contest, the swimsuit came out. But in this week’s Miss Staten Island game, they still like it very much.

The local beauty pageant held at the B’nai Jeshuran meeting in West Brighton on Sunday, November 18 was the first step for participants who were interested in participating in the Miss National Competition.
So why is the swimsuit suitable for a grand event rather than another?

Miss Staten Island is a beauty pageant in New York State, because before the US Miss decision to become a final, there are some swimsuits in other local beauty contests in the state, so it must be carried out in the activities of our municipality.
The swimsuit section of the title competition was eliminated as part of the rebranding of the brand – known as Miss America 2.0 – Gretchen Carlson described it as a beauty-focused beauty contest and a talent- and achievement-centered competition.
Former Fox news person Carlson was appointed in January as the new chairman of the board of directors of Miss America.

Her appointment and the subsequent beauty pageant changes were the result of the 2017 scandal: the e-mail release of former US CEO Sam Haskell, insulting and insulting the contestants, sparked a Field storm.

The first Miss America beauty pageant in the post-swimwear era was held in September. Although some people express their joy to these changes
At Staten Island, Miss Steinton Island/Executive Director of Richmond County Jim Smith pointed out:

“It’s all about women’s empowerment, more in line with the predecessor of the #MeToo campaign and the Miss America beauty pageant, and disrespectful entrants, including the 2013 Miss America Mallory Hagan, The controversy was crowned as Miss New York at the St. George Theatre. But local and national directors wanted to leave the swimsuit. The girls said it was part of the tradition.
“When I first participated in 1967, I went to Atlantic City. The competitor was Kari Pedersen, Miss New York, and the swimsuit was one. Today’s swimwear is very provocative, and today’s two-piece suit is a bit sexy. Now girls Worked they want to show off their abs. It might come back.”

The secret of the success of the blockbuster swimsuit

Let’s imagine. It is 36 degrees Celsius. You have your book, some chilled fruit, maybe a pot of Pimms and your new swimwear. This is a perfect day on the beach.

But when you get home and wash your clothes, you unwittingly release more than 700,000 microfibers into the environment, polluting the pristine beaches you used to swim earlier.

Pooh.

This is the founder and owner of the sustainable swimming suits for ladies brand, the bombshell swimwear, and the problem that Emily Doig hopes to solve.
“I don’t think future sustainability will be considered a luxury,” she told Yahoo Finance.

As she told clients, the amount of plastic waste and non-biodegradable waste dumped into the ocean each year is 34 times that of Manhattan.
“All companies must learn to integrate it [sustainability] in the next few years,” she said.

“This will be the future of the business and retail industry. We have begun to look at this with food because people want better quality and more ethical products that apply equally to consumer goods and fashion.”
Bombshel ​​l Swimwear is a sustainable fashion brand with a dual process; creating beautiful products in a closed loop process (which means no waste) and making women feel good about themselves.

“Our goal is to make women feel good,” Doig wrote on her website.

“Our mission is to influence 10,000 women and create a sense of belonging through thoughtful design.”

The Bombshell swimsuit is made from recycled waste and is collected by the Ecogroup Nylon 6 in the United States, Greece, Egypt, Norway and Turkey. Waste includes old carpets, industrial plastic waste, fishing nets and waste yarn. The waste is purified and turned into a textile yarn, and the garment is made of textile yarn.

However, this is not easy.
A new study by American Express shows that three-fifths of small businesses report revenues that are flat or down year-on-year, as shoppers spend less on small businesses.

For Doig, the biggest challenge she faced was “being seen and heard” in a market dominated by big players, while supporting women.

She said that the fashion industry has “conflicts”; this makes some women feel bad about themselves.
“When creating content for swimwear, we need to be careful not to let women feel negative about themselves – this is a challenge we often face,” she said.

In answering questions about how sustainable fashion brands compete in a trend-driven and naturally wasted industry, she says it’s critical to build a brand that resonates with the audience.

“There will always be people who want trend-based products, but others will appreciate values ​​and values,” she said.
“By creating a compelling brand, it will resonate with people who don’t necessarily want to shop elsewhere because they know you are their brand.”
Doig said that the next step is to take advantage of the growing interest in sustainable fashion and point to the brand’s growth momentum for two consecutive years.

“Because of their belief in sustainability and our brand, we have a loyal customer base,” she said.

“We are very happy to continue to change the preconceived ideas of sustainable fashion and show that most people have access to this idea.”