Greenville, SC, August 27, 2018 (GLOBE NEWSWIRE) – Delta Apparel, Inc., a leading supplier of basic and branded apparel, headwear and related accessories. (NYSE: DLA) today announced the launch of the new Ms. Swimwear business through the licensing agreement with industry leader SwimUSA to develop the Salt Life business. The inaugural Salt Life Women’s Swimwear collection was designed with style and functionality in mind, with emphasis on beach landscape prints, the traditional Salt Life brand, and high quality fabrics and finishes. The series was recently unveiled at the 36th Annual Swimwear Show in Miami, Florida, the largest event in the swimwear industry and will be launched in the United States in February 2019.
Salt Stillwell, president of Salt Life, said, “As the Salt Life brand continues to expand its products, our top priority is always to maintain the integrity of the brand and to provide the high quality standards that loyal customers expect. We are on the market for the new women’s swimwear online collection. The reaction was very exciting and I couldn’t wait to share it with those who liked salt.”
Delta Apparel, Inc. Chairman and CEO Robert W. Humphreys commented: “We are pleased to see that Salt Life continues to expand its market reach through the new swimwear collection, especially after the recent launch of its brand of craft beer, salt live beer. We will Continue to look for opportunities to enhance the Salt Life brand.”
About salt life
Salt Life is a true, ambitious lifestyle brand that embraces people who love the ocean and everything that lives in “Salt Life.” The South Life brand was founded in 2003 by four hot waterers from Jacksonville Beach, Florida. The fans of the world have a wide appeal to the ocean. From fishing, diving and surfing, to beach fun and sun-drenched relaxation, the Salt Life brand says, “I live in salt life.” Many professional athletes, athletes and other ambassadors in fishing, surfing, diving, rock, pop and country music The world is aligned with the brand through cross-marketing partnerships (https://www.saltlife.com/athletes/). The brand is visible in the media, sports and pop culture sectors, including music videos, national tour sponsorships, fishing and outdoor related TV shows, professional racing events, the Netflix series “Bloodline” and Salt Life’s popular YouTube channel. Since its first launch in 2006, Salt Life has grown in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available at www.saltlife.com and Salt Life’s various branded retail stores, including San Clemente, California, Huntington Beach, California, Columbus, GA, Daytona Beach, Florida, and The flagship store of the brand. The word “salt life” at Jacksonville Beach, Florida was created 15 years ago. A new retail store is about to open in Tampa Bay.
About Delta Apparel, Inc.
Delta Apparel, Inc. Its operating subsidiaries, Salt Life, LLC, MJ Soffe, LLC and DTG2Go, LLC are international design, marketing, manufacturing and sourcing companies with a diverse lifestyle base and branded sportswear portfolio. Clothing, headwear and related accessories. The company specializes in the sale of leisure and sports products at the distribution level, including specialty stores, boutiques, department stores, medium and large chain stores, and the US military. The company’s products are also available directly to consumers through its website www.saltlife.com, www.coastapparel.com, www.soffe.com and www.deltaapparel.com. The company’s operations span the United States, Honduras, El Salvador and Mexico, with approximately 7,500 employees worldwide. For more information about the company, please visit www.deltaapparelinc.com.
Cautionary statements regarding forward-looking statements
This press release may contain “forward-looking” statements that involve risks and uncertainties. Any number of factors may cause actual results to differ materially from expectations or forecasts, including but not limited to the factors listed in the “Risk Factors” contained in our annual report on Form 10-K submitted to the stock exchange. commission. In addition to legal requirements, Delta Apparel, Inc. It is expressly stated that it does not undertake to update these forward-looking statements to reflect events or circumstances after the release of this press release or to reflect the occurrence of an incident.