Made again in Canada cool!

You do not often in the same sentence using beautiful words but the factory, the gleaming white cube, in George Brown fashion exchange into the glass, in the heart of the new Regent Residencial Parque building hall is really smooth.

Now one year old, the huge 5600 square foot open space features artfully exposed pipes, refactoring workbench and strong yellow energy bar, held aloft by the design George Brown school.

The building is known as fashion exchange and has several purposes for feeding each other. First of all, it is a site for industrial electric sewing training programs. It provides services to young people in their careers and services to the garment industry. So far, seven classes have graduated from the industry.

There are also two new George Brown graduate programs: Fashion Technology Design and sustainable fashion production.


And, above all, the space itself is a small factory. From CAD / CAM (computer aided design and manufacturing) to 3D modeling to a comprehensive lean manufacturing center, fashion deals all about 30 paid customers from city labels.

From 9 to 5 every humming, equipment is the most advanced, by a rich experience in garment production workers team operation: the most things farther away from the crowded, dusty and hot overseas fashion factory, we saw in the tragic news reel.

Foreign exchange, Marilyn McNeil Morin director, five years of access to the project into battle. With the overlapping goals of training designers and production teams, as well as links with Regent Park community and city work designers, it has become the focus of the future. Now, most of our manufacturing glory is over.

Spadina Avenue, now the history of “fashion district” was once the country’s garment manufacturing sound: today’s fashion boutiques, restaurants, bars and boutique apartments. In the globalization of happy, fast fashion in 90s, the West City fashion production area suddenly disappeared, because the collective production moved abroad, the environment and social justice, these factories are very cheap, and sometimes dangerous and suspicious.

Now, digital chaos has subverted the landscape, including the size of fashion designers, production, display and marketing of their products. One solution is to have fewer, high-quality clothes, with a strong background story. This means that Canadian made cool again.

This summer, Kimberley Xingang, founder of mimran and 15 year old Pink Tartan designer, commitment not only to set up new partnerships with local and other artistic talent (coat and designer Susie Sheffman, and George Antonopoulos, fashion director Gou) but also will do “80%” of her previous overseas production, this year, back to the country. “We’re looking at our carbon footprint and the sustainability of fresh eyes as a whole,” says her label, which is 1st anniversary, Mimran. “It’s my own way of life.”. I’ve been living in the air and visiting factories. I want to do more and concentrate on building resources here as part of the skills, handicrafts, and industry that rebuild our own backyard.”

She is currently producing projects in the Toronto region, Winnipeg, Quebec and Nova Scotia provinces. She is a redesigned legacy; she doubles on her favorite repertoire (her classic pink plaid shirt, coat and jacket and skirt), with clean clothes, a refreshing story, is true of her and her brand. “What products you produce, where you produce them, defines what kind of designer you are.” I enjoy working with enthusiastic collaborators in all parts of my job.”

A movement from Canada back – “teau Le chain companies, at the same time from a small start-up brand.

Le – “a castle in Canada every collection, about 35 of the shares in Montreal, according to different seasons.

Next weekend, more than 70 emerging brands are participating in the mainland, a two day show and sale at St. Peter’s street, 134, of which about 90 to 95% of the products are made in this country. The name above (and banners shaken) includes Pedram, Karimi, Hilary, MacMillan, and Jennifer Torosian.

David Dixon, one of the country’s long-time design stars, has been making clothes here for 22 years of his own design, in addition to several experiments that have been done by overseas manufacturing department store partners.

“I always believe in transparency,” Dixon said. “I’ve met people who have personally assembled our collections for our products.” It not only brings a certain value to the work, but also brings a sense of pride, many people are committed to the production of long-lasting quality clothing.

Canadian scholar Taylor Brydges moves the slow fashion movement to the farm, the food table, the world revolution. A doctoral student at the University of Uppsala in Sweden is writing a paper on Canadian custom swimwear manufacturers.

In a study published in academic journals of the Canadian geographer, Bridges believes that in the fast fashion and cheap overseas manufacturing global economic survival are based on Canadian fashion designer to provide high quality and niche products, “local production. “This is similar to the slow food movement,” she said. “It features cooking in support of local, small farmers and seasonal ingredients. Slow fashion is based on the principles of sustainability, social responsibility and transparency.

Slow fashion (defined by 2007 K. Fletcher) is “design, production, consumption, and life better.”. Slow fashion is not the time, but the basis of quality (some of which are components). Slow is not the opposite of fast – no dualism, but another way designers, buyers, retailers and consumers know more about the impact of products on workers, communities and ecosystems.

In this town there is a difference in the number of stakeholders involved in this regression, locally manufactured, and more than McNeil Morin, who also hosts fashion schools in the 10 year George Brown. After all, when the factory closed, we lost the skilled workers, the equipment and the whole industry. When the factory reopened, they needed to train the garment workers. In Regent’s Park, this is a social affair.

“We’re here, we have the natural rights in our backyard,” she said. The new Canadians who have learned special finishing and embroidery techniques abroad live in Regent’s park. The excitement is that students and new designers have also found a way to keep the handlebars traditional.

Gagan Singh is a fashion exchange production manager and his client designs for him. He came to FX after extensive experience with local custom swimwear manufacturers. Today, he and his team of experienced workers range from a single sample to 20 to 40 pieces; the work range covers CAD and 3D design through the finished product. The connecting flight is two to four weeks.

This is a professional business, but as it conforms to its orientation in a school, there is a nurturing element. “We can help young designers,” Singh says. “By discovering and correcting mistakes early, they don’t have to waste a lot of time looking for something that doesn’t work.”. They also help to improve efficiency as much as possible, such as minimizing fabric waste.

Singh says about 30 of the labels currently produce special effects, including small bikinis, Fred beans, narces and Heather, Campbell design, roster reputation building, and the family from George Brown.

“If the designer needs more help in designing, digitizing, grading, marking, making, or other pre production advice, we can provide this service,” Singh said.”

“The new designers are starting here,” says McNeil Morin. But the goal is to move on, expanding their business and working with larger factories.

Of course, like antiques, clothing, sources and fabrics, Mills, information about these local factories is closely conservative business. Designers are not willing to talk about the details, sometimes even nameless suburbs, for fear of losing their own space on the game schedule.

Now, at the end, it sounds more like the fashion industry of the past.


Canadian fashion pops up to adapt to changing fashion landscape

More than 10 years ago, Sarah’s power was struggling for a generation of fashion designers and fashion enthusiasts. “Every year we see a new collection of Canadian designers, because there is nowhere else.”

In pursuit of the George Brown fashion degree, and in the minds of those new designers, the power is launched inland (madeinland). CA) in the fall of 2014. She called for her to create a “retail concept of Agility” to accommodate the changing landscape of fashion. This year, more than 70 Canadian new and independent designers, whose work is “90 to 95%” manufactured in Canada, will be part of the event. Our idea is to make these major online businesses move to life, providing shoppers with the opportunity to meet designers and experience brands.

This year, there are designers from all over the country, from Vancouver to Halifax. And for the first time, have you got any entry fees?. The doors opened on 29 January (3 p.m. to 10 p.m.) and 30 (11 a.m. to 7 p.m.) at Queen’s Center (QRC) in Peter, saint, west of Richmond, with 4000 of clients expected from last season’s 3000. The design project started at $35, to $500. Electricity forecast events will generate about $100000 in sales.

“Canada is an exciting story for customers,” Power said. “Our consumers are interested in supporting local talent and buying from designers who are concerned with society and the environment.” This generation is more choosy when they spend their own money. “They take fashion as an art form, and we wear it every day,” she says.

The pop-up group event display and sales model reflects the innovative approach for smaller independent designers to adapt to digital disruptions in the retail industry. “They have to pursue their own business models, without traditional wholesale models or department stores,” says Power. “As a result, they are making smarter business choices and using lean production to improve efficiency and function in production and marketing.”

This means limited edition collections, no season collection, “now see, buy now,” modular design and capsule collection, rather than big run, Mills and the factory once requested. Local custom swimwear manufacturers also gives them greater control over costs, quality and production time.

The power of names such as Toronto’s brutal designer Hilary MacMillan, he is wearing a Sophie GR Gray melon Trudeau, the editor of the Jennifer Torosian love and vegetarian success story of wully coat.

The outsiders, including odeyalo, by the Montreal designers combine the locals, and Amanda Moss luxury, also produced Montreal, who put the ethical issues in front of her.

They are full of visual power for this two day shopping party.

“Inland is an activity designed to deepen ties,” said power, “building loyalty and even friendship between consumers and designers.”

The silhouette fashion show celebrates the end of 70 years

70 years, De Montfort University, Leicester (DMU) led the fashion in shape, training designers to allow the industry, so that stars and set global fashion trends.

Now, a new exhibition designed to showcase its decades of fashion opens on campus to celebrate its historic anniversary.


DMU Heritage Center has been transformed into a fashion paradise, as it demonstrates student work from the past 70 years of work and future trends and current discipline leader Gillian Proctor prediction.

The Leicester Academy of art’s straitjacket school (formerly DMU) was founded in 1947 in the Great Britain’s Corsetry Guild as a post war effort to stimulate the rising part of local designers.

Before the course, many fashion custom swimwear manufacturers came out of the silhouette houses of Paris and the United states. The outline fashion curriculum, which emphasizes design talent and technical expertise, marks the new era of British fashion and has fostered generations of designers that will change the face of the intimate clothing industry.

Now known as the bachelor’s degree program, fashion has become a widespread recognition among industry experts and considered one of the best in the world.

Over the past 70 years, thousands of students have dared to push the boundaries of innovation and technology to promote the evolution and achievement of this famous program. The exhibition will review some of the most memorable moments of the course and showcase contemporary student work.

The temporary gallery is a collection of H and a rare insight into some of the groundbreaking clothing produced by the R and Symington Symington archives. It’s a comprehensive collection of fashion tights, foundation and wearing swimsuit advertising materials, photo support, custom swimwear manufacturers equipment and recorded memories.

In many ways, Elizabeth Wheelband curator says the exhibit – Symington tells the story of women’s Liberation in particular.

She said: “if you want to wear clothes in the Vitoria times, women are restricted whalebone corset, wearing the heavy, a lot of underwear. They can even dress up and swim.

“Gradually, along with the dress reform and change the positive attitude of women we see based on weardesign and fabric technology – women will need to cope with changes in circulation, tennis and more and more activities in Vitoria and the late Edward era.

“The first World War has brought about great changes in fashion, women don’t want to bend silhouettethey to the invisible, to supplement their loose clothes to a clothes, bra and 30 extension belts and DMU in 1947 began its stylish degree when it is on the use of small cloth for rationing.”

The exhibition will see a range of clothing from the collection, highlighting the seminal design or technological advances that affect the basis of fashion.

It is running at the Leicestershire Museum of service that is based on the Fashion Book Foundation: Symington tights collection 1860-1990, by Philip Warren and Sarah Nicol.

Swimwear brand Bondi was born overseas

It was named after our most iconic beach, which was manufactured in Australia by Australian designers, but the local success story was built entirely overseas.

Bondi was born, three year old luxury swimwear brand founded by former Fairfax chief executive Dale McCarthy, has been making waves in the United States and Europe, and even many stars including Beyonce, Miranda Kerr Instagram and Hailey Baldwin Trunfio Nicole “.custom-swimwear-manufacturers

A successful “test match” in Europe, net sales of $500000 in the first year after the enterprise is expected this fiscal year to $4 million, and in the UK retailers including Selfridges and Harrods, Oberpollinger and KaDeWe of Germany, the four season in Hawaii, in Scandinavia and Miinto in the United states.

This year it will start selling in Australia for the first time.

Ms. Mccarthy said: “because I want to make a no compromise luxury brand in Australia, which will make the product expensive.” “From my survey in the Australian market, only a few boutique and some department stores or custom swimwear manufacturers sell swimsuits at my price.”

A typical Bondi movie cost from $1500 ($190) to $3500 ($440), while in a typical Australian Department store, a good quality swimsuit will retail for about $100 to $200. But Ms Mccarthy says the luxury swimwear market is expanding.

“Camilla is helping the industry realize that in fact you can collect a reasonable amount of money and people will pay for quality,” she said.”. “I think it’s also because the Australian market has been dominated by a small number of brands.

“When you go to the beach, there will be six people in the same bathing suit.” However, when I study in European department stores, there are many quality brands, but there is no Australian brand.”

China will not be like Edison commercial brands, like seafolly, Ms. Mccarthy said that if she could become a major department store or custom swimwear manufacturers “best quality of each Australian Swimming town or on holiday, she will be happy.
Ms. Mccarthy spent 20 years in the company’s life. She was inspired to start her own business. She didn’t want to sit in a rocking chair. She was 85 years old, looking back and feeling like she’d never given up”.

“I want to create a beautiful brand,” she said.

The way we evolved was that we made 12 stories, each with its own unique fabric and a variety of stylish, avant-garde shapes, but we didn’t repeat the same thing every season. What is consistent innovation, luxury fabrics?

Once she has a brand and a niche, it’s identifying the market or custom swimwear manufacturers.

“I would like to do business globally to address the biggest profitable market problems,” she said.”. “Because I’ve been working with electronics for so long, I know your clients can be anywhere in the world.”

“Our first test, we basically have 1000 Bikinis nightclub, shipped to a warehouse in the UK, the electronic commerce website and then called a bunch of said:” we have the stock here, you will love? We’re sold out in six weeks. And then we said, ‘well, we’re the same in America.’

Ms. Mccarthy said that with global customer base and global cost base, currency volatility management has become a challenging part of the business”. She says ozforex X, formerly a typical commercial bank, is one of the better choices with the four.

Michael judges that businesses deal with the X head, saying that currency changers are seeing more and more smaller online retailers expanding overseas trade. He says it is crucial for small retailers to develop a currency strategy to protect overseas employees and suppliers.

He said: “companies should consider hedging, to ensure that the preferential exchange rate reached 12 months.”

Speedo team with Samsung gear fit2 pro, gear motion swimming tracker

Samsung is diving down to wearable computers, announcing a partnership with iconic Australian manufacturer Speedo swimwear, which produces a range of swimming related costumes that automatically track your every move in water.

In the huge IFA Electronics Show in Berlin, Samsung announced two new equipment, waterproof, exercise smart watch gear fit2 occupation sports belt and gear, and Speedo will be “on” application to track the number of rings, lap time and type of stroke, they wear in the swimming pool.

Samsung has announced that the gear S4 gear S3, its popular SmartWatch update, but announced gear movement, the equivalent of a smaller, more movement of the gear S3 and gear fit2 version, Pro, both of which will withstand water pressure five, Samsung said.

The barometric pressure of the five barometric pressure is approximately 50 meters below the surface of the water.

In the application of the device to transmit data to the Samsung Speedo existing applications of health tracking program, Samsung’s health, so the user does not need to track their swimming separately from other activities, such as running, Samsung has been tracking equipment.

It will also allow athletes to measure their “swolf” or “swimming Golf”, which is a measure of stroke efficiency, as well as competition against other competitors through remote network challenges, Samung said.

“Our partnership with Samsung is one of them, fitness swimming athletes will bring innovation and Samsung Speedo the best provider of concentrated with a completely new track level,” said Rob Hicking, at the Speedo international brand director, in a statement.

It’s $549 and $329 in gear, gear motor fit2 Pro will also enhance the tracking rate compared to the previous models, Samsung said that the new heart rate monitor, it is located on the back of the device, the infrared measurement of the wrist blood flow, “the top line”.

Heart rate tracking has been a controversial area in the fitness tracking industry. Most devices strive to produce consistent results, especially when they try to measure the pulse of people who engage in strenuous activity. 2016, Fitbit, which claims to have the most accurate heart rate on market tracking technology, is used to report below the actual pulse, which will encourage people to exercise after a long time, they should stop, the lawsuit claims.

Worldwide sales of wearable devices such as smartwatches and fitness tracker is expected to 16.7 percentage points, than the 2016 growth in 2017, according to research firm gartner. The industry’s total revenue to reach $30 billion 700 million, and smartwatches accounted for about $1/3, or us9.3 billion, according to Gartner said.

Samsung gear movement will have the Super 1.2 inch AMOLED screen, a S3 gear less than 1.3 inches display shadow, and “20mm watchband durability and standard military level”, which means that, unlike Apple watches, sports gear may change with other custom swimwear manufacturers.

At the same time, the gear fit2 Pro will feature a 1.5 inch curved Super AMOLED display and a custom, sporty belt.


Samsung also said it has reached an agreement that will allow the music tracks with Spotify and Spotify to be stored in play from a fitness device, via Bluetooth headset, while the proximity of a handset is needed.
Samsung also announced updates to its running gear icon, X headphones, with improved battery life.

Gear fit2 Pro will be available in Australia in September 15th. Gear movement and Gear Icon X will be available from November 1st, with pre order opening in mid October, Samsung officials said.

Why does this brand become the next Lululemon?

Leslie Denby has been looking for the right sportswear retail business in her brother’s fitness studio in Houston, frustrated in Texas. She is a buyer of the studio’s clothing department, and although she sees many options, many people don’t have the fit or the style she wants.

Denby isn’t exactly a newbie. She has worked at Chanel and has had some experience in fashion. “I want to create a clothing brand that covers a lot of need for high intensity workouts, yoga on athleisure,” she says. Denby named DYI defines your inspiration, based on studio names, defining the body and mind. The track was originally sold exclusively in the studio, but the brand is now sold in 400 stores across the country and has begun to be sold overseas.

Her brand is called a Lululemon because of its DYI leggings. Lululemon has become a famous yoga pants. The quality and fitness of the bottom make the brand a superstar. DYI par Lululemon leggings. The high waisted Leggings make you need it and need to smooth, smooth place. But the belt doesn’t dig in. It’s really comfortable.

Denby didn’t spend the night here. “I do the first round of Leggings is wrong. She said, “I’ve been digging until I’ve found the right fabric.” Then she added her fashion expertise to the design and came up with a practical and pleasing product for women of different sizes. Leggings collection of the most popular in the DYI project.

It turned out that the line was manufactured in Losangeles, but the problems caused by the distance were more than necessary. She realized that many people in Texas had set up shop in Houston. She now has a 10000 square foot factory and employs 30 people. “We are printing fabrics, cutting, sewing and shipping all from one location,” Denby said. This is rare for a garment line.

Managing a factory allows the board to create a new collection every month. Small studios like the ability to quickly refresh stores. In addition, all fabric prints are designed on site and printed in organic ink. “It’s very special for our team,” she added.”

A local sewing factory also created not in Texas and began to Denby to make its goods lost. The factory also produces baby clothes and swimsuits. Other fitness studios are customizing the print tanks for her, as they prompt them from the top of the popular soul cycle brand. Her production group is called the inspiration manufacturing group.

“I don’t think it will happen, and I can’t believe I would,” Denby said. “This is an ideal job.”. I really wake up every day and think it’s amazing. When you have this itch, you have to do it.”

The foundation of Maui provides a new ecological consciousness manakai swimwear

Maui manakai launched a new line of environmental protection swimsuit swimsuit. The collection of eco consciousness is a sustainable technical fabric made from sustainable plastics and manufactured on domestic soil.

Almost all of the swimwear in the market today is made of some form of polyester. Each year, about 70 million barrels of crude oil is produced to produce virgin polyesters.

Instead, manakai uses recycled and recycled polyester warp knitted fabrics to make their garments. Environmentally sustainable fabrics are made from 100% consumer recycled fibers. Fabric – made of waste PET material, including carpet fluff, plastic bottles and fishing lines – is designed to withstand chlorine and suntan oil and creams, ultra, according to company website. These fabrics provide not only muscle control and shape retention, but also UV protection, soft feel and comfortable stretch.

Company boss Anna Lieding said manakai custom swimwear manufacturers, do custom print all their certification and Accreditation of environmental NGOs in the ecological consciousness of their company. In addition to using eco-friendly fabrics, the company also produces environmentally friendly custom swimwear manufacturers in the United states.

“Manakai swimsuit is working with several small family businesses and we’ve spent months working side by side,” Lieding said. “We put the swimsuit to hand in life is happy, get paid, can survive wages, enjoy some vacation time, and, from first hand experience, we can ensure that all United States laws and regulations by you in a pleasant and safe environment.”

Here are a few images of swimwear lines:


Fashion: The story of swimwear

The story of swimwear is changing shapes, attitudes and techniques. Abigail Turner shows the evolution of swimming fashion.

Yorkshire, the birthplace of the typical British brand Marks & Spencer, is the ideal place to start swimming history. Leeds University’s M & S company file has everything from the 1930s knitted woolwear to the body of the 1990s to swimwear swimwear, advertising and clothing itself to explore the story of swimsuit.

Leeds City Museum has been working with the M & S Archives for swimwear talks and shows, explaining the history of fashion, seasonal changes and fashion and evolving society between the charming similarities between.

“The evolution of swimwear and the clothes we wear in the holidays reflect some of the major changes in society over the years, especially in our attitude towards gender, fitness and physical confidence,” said Ruth Martin, the exhibition curator.

It is for medical reasons, fashion takes seawater. In the nineteenth century, the bathing machine became popular with water, involving immersion rather than deep swimming, wearing heavy silk or wool swimwear as a cure for the disease.

However, the nineties of the twentieth century brought about changing attitudes. In the Edwardian era, mixed baths became more acceptable, although Australian professional swimmer Annette Kellerman was arrested in 1907 at Revere Beach in Boston, a swimsuit, showing arms, legs and fairies body of. She later launched her own single swimsuit.

From 1910 onwards, single swimsuit more and more obvious, because more women want to participate in swimming and sports hobbies. In 1912, the women participated in the Olympic Games. In 1913, Vogue produced patterns for his own costumes to meet the growing demand.

“The twentieth twenties and earlier swimsuits are quite rare,” said Caroline Brown, an old-fashioned expert in Yorkshire and old-fashioned expert Robert and Brown at House of Rose & Brown. “So, when you find them ”

Made by wool, designed to cover up more than they reveal, in fact the idea of ​​swimming in it is not attractive. ”

By 1920, a beach equipment was vital to each wardrobe. Swimsuit in a variety of styles and colors. Cloth is often used as part of the whole design, many suits are sleeveless, skirts become shorter, waist only by loose sash or contrast pipe definition.

Fashion in 1920 said: “The modern girl is victorious.You can wear whatever she wants to wear, but if she is smart, she will be careful not to let her free on her head. After all, swimsuit than any Other forms of clothes are telling a more honest story.

The 20th century, 30 years, swimsuit fashion has changed. Tan as Coca-Cola to promote the identity of the logo, as well as the desire for physical fitness. Clothing becomes smaller and smaller, more and more transparent, so the body needs to be trimmed. Ruth Martin said: “The older swimsuit is more restrictive and conservative, but because women are more in control of their clothes, so swimsuit becomes more active and colorful, Brave.”

The Lastex and Contralex fabrics with elastic weaving means that the graph may be more slender. “These fast-changing fashion and social norms encourage designers and garment manufacturers to become more brave and creative, leading us to see some of the fashion and beautiful costumes we see today on the street,” Ruth added.

Swimsuit in the world to serve the establishment and expression of the United States and moral standards. In the 1930s and 1940s, Hollywood began to use the charm of erotic baths. If Lara Turner, Jane Russell or Rita Hayworth are seen in a private swimming pool in Los Angeles, that is what every woman wants to do.

During the Second World War, Denmark was requisitioned, contributing to war effort, digging potatoes or harvesting crops. British fashion said: “With the tension of wartime life and wartime work fatigue … take full advantage of every opportunity to bathe the sun.” After 1945, with the beach reopened, seaside holidays became possible, sea, sun, brown Brown The right look becomes an ideal post-war summer recipe.

Swimwear not only tracks modesty and beautiful trends, but also advances in the appearance of technology, sports and fashion. The 1950s, new fabrics and new cotton processing methods. Can not be crushed cotton available, after treatment, making the clothes folded when the crease is very small, washing will drip dry.

Swimwear also reflects the 20th century, 60 years the most prominent social changes in the mood. At the end of the decade, all the support disappeared, because Twiggy and Jean Shrimpton were all painted on the billboard, depicting a boy’s body and ironing board.

Caroline Brown said: “The universal freedom of fashion and lifestyle in the 1960s meant that by the 1970s and 1980s, swimwear had moved significantly toward low-end flavors and steepest triangles To cover your modesty as well as prints and colors, which can not explain the fabric of their time – for example, the seventies of the Maximilian bikini and the 80s neon color synthetic sex swimsuit.

If you want to see, maybe you can buy retro and retro swimwear, please go to Whitby last year’s next year’s large seaside wine show. Caroline Brown says: “This is the only retro apartment with a view of the sea.

Trump is pushing ‘Buy American.’ But customers (mostly) don’t care

Cathy Paraggio always checks the label on what she buys: Is it made in China? Vietnam? Bangladesh? Mexico? Or the United States?

A long time ago, President Trump began to tell the country “to buy Americans, hire Americans”, she was “American manufacturing” movement is very trust.

In 2012, Paraggio launched a men’s swimsuit brand called NoNetz. It makes bathing suits prevent scratches and rash. Paraggio vowed to make suits in the United States. She found a textile factory in Brooklyn, MCM business, can do this work.

There was only one question: the suit cost $ 23 in Brooklyn. Made in China and shipped to Paraggio’s office only $ 10.

Paraggio told CNNMoney that the American manufacturing industry made me look like a bad business person. In any case, she went with Brooklyn. Of course, she believes that customers are more willing to see the “Made in America” ​​label.

This is not what happened

Paraggio said, “Nobody cares about American manufacturing,” Paraggio recently made some suits for the first time from China after Stanley John, Shark Tank, frankly told us the real bottom line. So she ordered it. And cried again

Trump often preached “buy Americans”. He mentioned in his inaugural address. He made the statement (more than 47 million people) in his first prime-time speech to Congress. He became a sporting problem.

However, the biggest obstacle to Trump’s vision may be American shoppers who have been looking for a good deal.

Americans are most concerned about the price

After investigating the survey, Americans said they were more inclined to buy “Made in America” ​​products. But when it comes to actual spending, their choice will tell a different story.

“Consumers are made in the US until they have to pay the price,” said Greg Portell, a partner at consulting firm A.T. “Kearney, who specializes in advising retailers.
Related: The Michigan American promised never to go to China

After shopping for discount retailers such as Wal-Mart (WMT) and Target (TGT) for years, people have become accustomed to cheap prices. In general, if they do not spend more than China or Germany or Bangladesh, they only buy the United States.
Paraggio first saw this trend in her business. She gets the customer’s two regular comments: they like the product, but why do you spend so much money?

A recent survey released by the Associated Press shows that nearly 75% of people want to buy Americans. But their first choice is to buy cheap items. The Boston Consulting Group has been studying the problem for many years and found that it is more complicated. When people go to the store, they also consider quality.

BCG found that 85 percent of US consumers believe that US-made products are of better quality than overseas-made products. They are willing to pay a premium for certain products made in the United States. For baby formula, they will pay more for the price. For shoes, they will not.

“Garment is one of the difficult problems of re-listing, which is a tough way to go,” said Hal Sirkin, a senior partner at BCG.

Overall, BCG estimates that US manufacturers’ companies can charge up to about 5% of the share.

Business to respond to the bottom line

Trump certainly understands this labor math. Some of his own clothes are made in China.

Zhongyu owns the factory in Brooklyn, Paraggio has been producing NoNetz swimsuit. He has been in the garment industry for 35 years, but when New York raised the minimum wage, he was worried about continuing his business. Employees in New York City have more than 11 employers who must pay $ 11 per hour. By the end of 2018, this figure will reach $ 15 per hour.

“In China, $ 2 or $ 3 per hour, and even China’s prices are too expensive, retailers are turning to countries such as Bangladesh.

I am still busy, but almost all of the small orders are below 300. Most of his customers are small businesses like NoNetz. Once they reach a certain size, they usually jump overseas for production.

“People think that the quality of American manufacturing is better, but this is not true,” Well, frankly. “It all depends on the quality and labor of the machine.”

Yu would not say that he had voted in favor, but he thanked Trump, who was talking about “Americans” in his world.

“When we hear how Trump brings back to the manufacturing industry, we are excited,” Yu told CNNMoney. “But we have to see how he will implement it.”

What can return to the United States

Whether Trump can put the manufacturing industry, let alone the work of the manufacturing industry, back to the United States, there is a lot of controversy. Robotics and automation have also taken some (if not a large part of the state-run university that says 88% of manufacturing unemployment comes from automation).

Experts say it will take more “America buy” promotions to make it happen.

BCG research shows that some industries are more mature than other industries than the United States. The reality is that wages in China and the rest of the world are on the rise, making the attractiveness of certain products there.
Sirkin said: “Computer and home appliances are at a critical point.” We see overseas manufacturing costs have risen. ”

BCG found that clothing is one of the most unlikely return processes.
“How could you buy $ 5 shorts and make it here, you absolutely can not, I tried,” sad Paraggio.

Designer Focus: Andy Carefree shopping at home for ladies active swimwear

New York’s online swimmer start-up company, Andy, is trying to reverse the popular nostalgic shopping experience by designing a new “own-brand” shopping option for its designer swimwear.

“We know from the experience, whether it is in the store or online, clothes, shopping is terrible. Swimwear is particularly challenging!” Andie Cofounder Tess De Paula said.

Andie specializes in designing high-quality single-piece swimsuit at a reasonable price point. Investigated more than 500 women before a year ago to identify key market issues. Catalina, Montauk and Tulum are three of their first online collections in the range XS / 0 – XL / 14. The current colors include black, dark blue, white, and the latest addition of forest green. Andy also offers a convenient, risk-free home shopping option. Building your own box is an extension of this model. The suit price is $ 125.

Prior to the launch of Andy, co-founder Melanie Travis served as Director of Activities after two key consumer technology companies, Kickstarter and Foursquare, in the pet-based subscription service company Bark & ​​Co.

Co-founder De Paula is a senior business development and marketing strategy expert for Siegel + Gale. After earning an MBA from the New York University Stern School of Business and a bachelor’s degree from George Washington University, she worked for L’Oréal, the first of its global brand development team, and then served as president of the American Orchid Americas President.

Christina Moore: Andy’s new “own box” is how to work, why would it be attractive for busy professional women?

Tess De Paula: We are pleased to introduce the next generation of Andy experience: to build your own box. This is a simple, simplified shopping experience and now has a delightful selection element. Ladies can come to our website, just a few clicks, you can create a custom home attempt, from our three single-piece style to choose three suit, each color can be three colors and five sizes The

And then they pay a small deposit, we usually within 24 hours to the container shipped to the door. Then come to the best part: they try a comfortable suit in their home – drink a glass of wine, show their best friends or other important and spend a week to decide what they like. At the end of the week, they put any clothes they do not like into the prepaid mail in the box and send them to their postman. When we receive the mail to our office, we will receive their saved mail and deposit it in the order.

Our model attracts business professional women because swimwear shopping is usually stressful, uncomfortable and time consuming. Swimsuits are the most transparent clothing that most women will wear, so it is almost impossible to find the perfect suit for your aesthetics, price points and body type through the screening of the endless grid or bikini’s sea area. Add experience in the decoration room – small rooms with fluorescent lamps, thin curtains and comfortable sales staff – your stressful recipes. We want to simplify the whole process, let us find a woman like us can feel a good suit, so that they become simple and interesting, and not because of the decision to worry, or waste the entire afternoon from the store to the store All day long.

Melanie Travis: Andy is created in a busy professional woman, so we try to be as simple and painless as possible.

What inspired you to work together to launch Andy?

Travis: Tess and my wife Leah met each other, almost all together – they went to high school (Pittsburgh). So I am also familiar with Tess, but we have been working in different industries. A few years ago, Tess’s husband, Marcus, and my wife had a project at SXSW, so Tess had dinner with me and knew each other. We found that we had a lot of interrelated interest, so when I first had a single swimsuit company’s idea, Tess was the first person to call me. We can talk about the night and the weekend, to understand what the company can do, and how to solve all the problems we have observed in the swimwear industry. We have different backgrounds, but complementary skills, so in the end we decide we should do this together. We left our work, the rest is history!

Why only one swimsuit? Is there any plans for Andy Bikini?

Travis: I have a personal experience, I try to find a retreat for the company. I’ve been to the place where I see a bikini, there are some terrible pieces, all cut (not practical), there are pineapples or emoticons stamps everywhere (baby supplies), as well as Nike’s and Speedos. After talking to many female friends and colleagues, I realized that I heard the same voice, saying it was hard to find a good price point. So that’s what we have to do. Now we focus on one, because that is where we think the greatest demand.

But since we started our business, we have seen that buying Andy a customer also wears a bikini. So when we do not have any direct plans to make bikini, and finally we want to serve all the swimsuit needs for Ms. Andy, so I will not exclude it in the future.

When the wet time, Andie’s white Tulum swimsuit how to see?

Travis: opaque and sexy! I do not know why people are afraid of white suits. We use double-layer lining of high-quality fabric, so really no perspective. Look at my Instagram (@melanietravis), I’m wearing Tulum pictures in a variety of water – it happens to be my favorite style.

Investigate more than 500 women how to strengthen Andy?

Travis: One of the biggest things from measuring women is to try [shopping mode] at home. We started Andy’s goal is to make the best one. However, through extensive research on women in the development of products, we quickly realized that the swimwear shopping experience has been completely broken. Woman hates shopping swimsuit. In fact, many women prefer to have a cavity instead of buying a swimsuit. So we realize that we can not only focus on building a better one; we have to re-imagine the entire shopping experience. This is the home of the attempt was born.

But the investigation also in a more subtle way to strengthen Andy. We understand that women of all shapes and sizes have a variety of body parts, so we can make a body that can show off these parts. We understand the color and fabric preferences. Through our survey, we have been able to build Andie as a customer-centric brand.

How can you maintain an accessible price without sacrificing style and quality?

Travis: Our way of production is more like an innovative technology company, not a dusty fashion brand. Because we are selling online, we are not hesitant to the traditional fashion season, so in the production of our series, we work with the factory, for their work schedule, in the case of excess capacity cut into lines to get better cutting and Sewing costs. Then we pass these savings directly to the consumer.

I would like to note that this does not mean that we are working with the overall reduction and sewing cost of the factory, which usually shows that workers do not get a fair wage. We visited dozens of manufacturers in the United States to find a manufacturer who can treat workers well and pay fair wages. We finally made our first series of factories in Los Angeles city center with a sunny 5th floor studio. This is a woman owned and operated, they provide workers with leave and sick leave, which in this industry is very unusual. They are a true high-end manufacturer, making a swimsuit for Barneys selling more than $ 400 lines.

We do not have the traditional fashion brand profit margins, because we sell directly to our customers online. By cutting the middleman and producing our own clothing, there is no inflated cost or profit, and we can offer high quality products to our customers at the highest possible price.

Why did you decide on a sliding scale price?

Travis: Our price is a sliding scale, because a customer is more suitable for home, the less we pay for the transport, as a brand spirit, we save us directly through our customers. We ship all USPS priority messages, which charge us a fee by weight. As a result, the more swimsuit the customer skips from home, the less the return fee we pay (we pay the shipping in both ways). So if we save money when our customers keep two pieces of clothing and send them back, we will transfer the savings to the customer and reduce her every cost. Similarly, when a customer to keep three suits, she should be less for each piece of clothing.

De Paula: We also know from experience that when we find what we like and work for us, we stick to it, whether it’s our favorite coffee shop, jeans or peanut butter. We want to encourage and reward the kind of loyalty to enjoy the time (without having to want a new swimsuit every time to reassess each brand) with Andy’s woman.

Andy is 100% “Made in China”. Is this intentional? If so, why?

Travis: Yes, it is intentional, but not because you might have heard the strange marketing reasons from other brands. When we started Andy, we did not have any experience in garment manufacturing, so we wanted to learn this process and really see our clothes life. One million things happen when we start the company, we can not imagine planning to travel to a distant country, in this country, we will not speak all the other languages. Honestly, we are just obsessed with Googled for some time to learn about China’s garment industry, where high quality swimwear factory is located. We have produced a large number of factory spreadsheets and their location and professional. Then we began to visit the factory specializing in high-end swimwear. We met the owner and saw the cut and sewn the floor. Once we decide where to make it, we will stop on a regular basis, and our suit is on the line and watch the suit come. And there is no better quality control method than the site.

So our swimsuit is 100% of the “Made in China”, really because we lack the experience of garment production and desire to learn! And if i’m so crisp, I think the Chinese are very clear about Andy. Yes, our government is a mess, we are very decentralized, but I still think that no country in the world can have an idea to start making it a reality and finding success. People here really respect the entrepreneurial spirit, willing to give two women a dream opportunity.

As a fashion technology start-up companies, you are currently facing the biggest challenge is what?

Travis: My answer is changing almost every week, which may be normal for early fashion technology startups. Now I think our biggest challenge is to hear on the noise. There are many e-commerce fashion start-up companies. It’s not hard to throw a website and start selling it anymore. But this is not Andy. We are building a brand and creating an experience on a bathing suit: a better product, a passion for one thing, and a happy home trial. So now we spend a lot of time to make sure we are communicating this story.

De Paula: I agree with Melanie’s point of view and add that we are struggling to meet the challenges of day-to-day operations, as well as how we develop and provide Ms. Andie with a better swimwear experience.

What’s next? Do you see Andy in three years?

Travis: It’s hard to say because we really have a customer-centric way of growth. Since our goal is like a fashion label, like a technology company, which means a lot of iterations, listen to customer feedback, and then more iterations. I have some guess, where Andie will go, but we can help our customers set this way.

Whatever it is, my three years of hope for Andy is that it is a brand that improves the customer experience and makes shopping fun. But six months ago, when we stressed the assembly and reassembly of a prototype, I would not say. At that time, I would say that I want Andy to become the largest single swimsuit company, our name is synonymous with a single swimsuit. That would be fine! But we are listening to the customer, yes, they like their Andy one, but they are really celebrating our experience, so as we grow, we will continue to work hard.

How do you add your creativity and energy?

Travis: Honestly, come from our customers. It sounds like the most delicious thing. But I am meeting in the surrounding area of ​​the city, and they may be long and sometimes painful. But after each meeting, I opened the phone, view customer reviews, text, email and voicemail, they are all very good. The customer wrote to thank us for our experience. They wrote to us that they were very satisfied with the swimsuit, or that they had so much praise in the pool. This is just the best energy boost. I can feel my old self rolling my eyes in such an answer, but when you put everything you put into a little company, then people like it – there is no greater feeling in the world that it motivates me to keep the noise The We have a Slack channel, we express the praise of the customer, so everyone in the team can see people for all our good things, I scroll at least twice a day this thread.

De Paula: Agree! I also like to go back, like a consumer, watching other brands experience so that I am pleasantly surprised, whether it is to send flowers or boutique hotel accommodation, and consider how we learn from the experience of Andy’s future.