Fashion makers set up their own private label swimwear manufacturers saying that the price is realistic

private label swimwear manufacturers

The Freshwater woman’s Ruth Hurley swimsuit is very different from many other Australian private label swimwear manufacturers.

It’s not something of value.

The dollar’s coat was priced at $49, and the lowest was $30, and she said she realized she wanted to make the RH swimsuit cheaper.

The water said the woman, her British background, ten years ago she moved from Hampshire to Australia, made her more price consciousness.

The large street shops in the UK usually make fashion much cheaper than Australia.

“I think it’s the only bikini with unique beauty in bikini,” she said. “I think it’s the only bikini swimsuit that sells for less than 100 dollars.” ,

“Even a few labels appear every week, but most of them are very expensive.

“From Britain, you can get more high street things,”

The former marketing woman decided to launch his own brand after an empty year after a tour of Latin America. U.S.A。

Four years later, the Top Bikini blog “Oakley wears her creation in Instagram to help promote sales.” She has 1 million 900 thousand followers.

Each time she posted a picture of RH private label swimwear manufacturers swimsuit sales surging.

Hurley, who started her savings company, plus her uncle’s help, made life mom’s 11 month old daughter, Amelie and her company, stared at it four years ago.

Now she has a big online retailer, iconic on the boat.

But she admits it’s not easy to be a new mother.

“I just work as much as possible,” she said. “Luckily, the baby sleeps a lot, I just want it to work.”

When she studied fashion, she said she taught herself most of the skills she needed to start a company.

It has kept prices down in China. When she was really exploring the Australian factory, she said she wanted something that was not easy to make on the shore.

“I find that if you want something to make, they say they are to be outsourced anyway.”

Hurley took fourth photos of her new private label swimwear manufacturers collection, taken in fresh water beach and Shirley pool.

She said she might expand the beach coverage in the future.

“It’s still a new label, but it’s really good, it’s so exciting to do yourself.”

Out of the beach: the private label swimwear manufacturer is also changing your daily wardrobe.

private label swimwear manufacturers

The private label swimwear manufacturers, created by Tuyen Nguyen and Michael Lim, launched the first series of clothing women.

“Our design journey started swimming, but we have been considering a specific woman design: Modern and relaxed,” Tuyen Nguyen said, the designer and her line co-founder.

Nguyen and her partner, Michael Lim, were set up in 2014 to produce a high quality, design – oriented swimsuit. Nguyen’s parents work in the textile industry and the tailor private label swimwear manufacturers industry, and she has the ability to ensure that her works not only look good, but also very popular.

The breakout of the private label swimwear manufacturer was at 2016, and when it was written in the New York Times, the author began to be her client. The newspaper reports changed business.

“Clothes are a natural step for us,” Nguyen explained. She said, “we want to translate this idea into something that she can wear outside the beach or swimming pool, which is still true for our holiday resort. Our women are useful for her and are not interested in the trend; since then, we want to design the quality components that she can return to again and again.

It is important that Nguyen support the local economy in Australia’s design and manufacture. You can wear sweaters or top pieces of first resort label thread with cotton and flax shirt, high waisted shorts in blocks of color, mini zipper front will take you from the beach to the Office (well, some of the office) and a bag of clothes, can wear robes in swimwear pool.

“Women are more and more looking for wearable and versatile works. As a result, how to evolve beyond private label swimwear manufacturers concept itself has a long gown, more about the seasons and easily into their daily wardrobe. We believe that the desire for transition parts has been a powerful impact on how market growth is. “

The private label swimwear manufacturers sunsoaked is designed to be safe and sexy

According to private label swimwear manufacturers Brisbane designer and former designer Kate Davis Steer, sun bathing suits don’t have to be monotonous.

The discovery of a fashionable rash vest worn in Queensland in summer proved impossible, and entrepreneurs launched her private label swimwear manufacturers swimsuit sunsoaked swimming resort five years ago.

“I think it’s crazy, I can’t find the right thing,” she said.

“I have a little girl, and she always asks me where Rashie is, when I put her on.

“I decided that I should do something myself.”

In a few months, Ms. Davies has three styles of private label swimwear manufacturers small collections, and sell her goods in the market and pop-up stall.

She said, “my reaction was very positive, and I felt I was really successful, and there was a market there.”

From the initial small volume collection, Davis Steer’s product range quickly expanded.

The latest collection of private label swimwear manufacturers includes more than 60 items, including a swimsuit and Bikinis nightclub – all worn by UPF 50 + Lycra – Holiday wear, ranging from 8 to 20.

After building loyal customer base this month, sunsoaked was recently picked up by national retailers, and has more than 25 homes across the country.

The tag also closed Wednesday night’s runway, part of the Brisbane fashion month.

private-label-swimwear-manufacturers 

Students set up Britain’s first African Print swimwear range from her university dig and her first episode has sold thanks to the XL model for full grown women

A student has set up Britain’s first African Print Bikini Line at the student living room of Loughborough University, and her debut has been sold out.

Jessica Bema Asare, 19, born in Milton Keynes, came to Garner at the age of seven and returned to Britain for 2015 research, computing and management.

private-label-swimwear-manufacturers

She took advantage of a scholarship from the university to lead her studies in her first year. She decided to start a company and combine her love and promotion of fashion from Africa to Britain and print from different parts of the world.

Moving to Garner to attend a very close African middle school let me appreciate my culture and my Garner’s name, Bema, she told the woman.

Most Garner and Africans only wear their cultural mark on special occasions. I want to make a dress from private label swimwear manufacturers, we can wear our fingerprints as casually as possible, and when we lie on the beach, the Bikinis nightclub seems to be a perfect idea.”

When she didn’t stay up all night coding the code or running her department, Jessica spent her second years designing and printing the first British tour to prove the African swimsuit line.

Her first stock, which included the size of the special female, sold out in the first week, and she let the post office run two times a day to make sure she kept her clients.

Jessica’s dream is to encourage young women, especially colored women, to enter the business world, and not to fear embracing and promoting their culture.

Jessica’s Bikinis nightclub is Kent’s print design, the traditional Garner fabric print, and its history dates back to nineteenth Century when it was wearing royalty.

Jessica has always loved fashion and is influenced by her mother.

“Growing up, my mom is very fashionable,” she recalls.” She took me to the fashion show, and sometimes made custom dresses for me, and I made sketches for my mother’s clothes, which inspired my interest in private label swimwear manufacturers design.

Aside from her childhood sketches, Jessica had no other design experience, but once she decided to build her own brand, she learned quickly.

“The first step is conception and sketch design,” she said.” My first very simple triangle of the Bikinis nightclub, because I’m afraid it might be harder to make more complex designs.

“My last two designs, I put more care and thought into it after I found out what a manufacturer could trust.”.

“I saw the Bikinis nightclub, Africa print before, but all in batik cloth, not waterproof.”. This makes me feel uncomfortable because the color of the wax print fades when it comes in contact with water. It also encourages me to do Bikinis clubs for the purpose.”

In addition to her research and business, Jessica also plans to chair the Department of computer science at the Loughborough University

“My second years are busy,” she revealed. I didn’t go out to socialize as much as I did in my first year in college, and I was more selective about the events that I took part in.

“Sometimes I find myself spending too much time in the Republic, not enough for my studies, so I put it aside for a few months, and I can get good grades in the exam.”.”

Jessica has assured her that the range caters to women’s curving digital sizes to an extra large, and you won’t always find them on the street.

“It’s important for me because I want my product to be worn by people of all shapes and sizes, as well as people from all over the world,” she explains.”.

I especially want African women to be proud to wear my designs because they are all ours.

“Many African and black female curves and no style to fit their body type will defeat the purpose of the African image, and I try to promote it.”

The ambitious student is preparing for her third year at the University, hoping to expand her reach and eventually have one of the world’s largest African beauty and fashion private label swimwear manufacturers brands.

Five, the Hongkong swimwear brand is a blend of fashion, sustainability and affordability

With international clients of foreigners, tourists and travelers of the locals, friendly business tax systems, world-class infrastructure and neighboring China and Nanyang manufacturing centers, Hong Kong is a good place to start a fashion business. In the hot, sunny weather, six months of the year, living in the beach, garbage boats and swimming pool lifestyle, where can better launch swimsuit brand?

In recent years, some local swimsuit brand began to start. One of them was mint escaped by Hong Kong resident Diana Vo and her friend Anna Biller launched in March of this year.

“In Hong Kong, it means that there are a variety of private label swimwear manufacturers swimsuit in your closet that is a long summer fashion that is smart for ladies in Hong Kong,” Vo said.swimwear-manufacturer-China

How young Hong Kong designers are turning their hands on clothing

Both women have experience in finding and developing collections for international apparel brands and their own brands before they start a company. For them, the “mint voice” is to create a reasonable swimsuit, it will not compromise on the quality and style, but to maintain the trend of fashion under the premise.

They also stressed the mix and separation of the game, they found a gap in the market. “It finds a lifestyle shop with complex and modern swimsuit in Hong Kong where you can mix and match the size and style that is almost impossible according to your size,” Biller said.

Petra Greening is the founder of the swimsuit brand and the founder of Shek O, who also had a fashion design career before the release of the trademark in 2013. She does not want a reasonable price in Hong Kong, finds fashion swimsuit and decides to create a series of stylish Bikinis nightclubs with minimal aesthetic.

“I do not want my swimsuit to feel like wearing my consumer,” Greening said. “I wanted to create some timeless and classic beautiful low-key colors instead of a typical summer palette.”

She explained that the hollow swimsuit also has the elements of sustainable development. “With the big rubbish, water sports and the beach going to the community we’ve been in Hong Kong, I noticed that the ocean is our dear Hong Kong people. It is very important that I have come to create as little waste as possible so I created a reusable The bag, my swimsuit is not a one – time use of non – recyclable plastic packaging.

Another focus on protecting the oceans in Hong Kong is to go beyond the basic swimsuit brand, launched by actor, TV host, model Jocelyn Sandstrom earlier this year by Kickstarter. She and her husband Anthony use Italian pure nylon material called econyl, which is made up of recycled fishing nets and rugs, making your own elegant and sustainable Bikinis nightclubs.

“I am passionate about the earth and green life, so I think it is perfect to combine the two,” she said. “If we do not protect and take care of our oceans, we will not have a beautiful ocean to swim.” Both go hand in hand. ”

Adam Raby, Hong Kong’s men’s swimsuit brand Matsu’s founder, also highlights the marine protection. In particular, he wanted to raise the awareness of the Indian Pacific Humpback Dolphin, or the Chinese White Dolphin, which – due to overfishing and pollution – there are still 60 waters around Hong Kong.

“In order to raise awareness of their plight of survival, we created the Indian Pacific Humpback, Linge, our shorts for Tai O and Pearl River’s model,” Raby said. From each of these shorts sold to Hong Kong Dolphin Conservation Society.

Raby launched its own brand in the 2014 show Asian inspired luxury holiday after wearing the world to note that the men’s private label swimwear manufacturers based on the Asian market gap. He is currently working on the use of sustainable materials such as recycled fabric blends and bamboo for the upcoming design.

“Sustainable buying is a long time, and that’s why sustainability is not cheap,” he said. “It is important for me to be how Matsu as a company’s carbon footprint and responsibility to maintain our environment.”

Hong Kong’s e-commerce brand, Grana, has just begun to compete in the swimwear manufacturer China, adding to men and women’s design, which is in June. Brand, founded in 2013, based on the requirements of consumers from the 3000 active, the formation of “granalab” decision, sharing and feedback network.

Grana is by selling high-quality fabrics directly to consumers disrupting the traditional retail model. In the swimwear category, it has maintained two to three times the original, six to eight times higher than the traditional retail price.

Men’s works made of special blend of blends called “Taiwan Science and Technology”, are smooth, lightweight and fast dry. The woman’s work is made of a material called “Italian sensitive”, which is known for its fast drying ability, ultra-smooth touch and “second skin”.

“We looked at the high-end brands of mid-market prices and fabrics, [we] from the source of high-quality fabrics,” said Brand founder and CEO Luke Grana. “We reduce the market cost by 20 30%, into the sweet spot of our millennial customers.”

Vera Bradley announced that there are more license agreements, socks and swimming at home.

FORT WAYNE, Ind., Dec. 07, 2016 (GLOBE NEWSWIRE) — Vera Bradley, Inc. (“Vera Bradley” or the “Company”) today announced it has entered into three additional licensing agreements in the areas of home, hosiery, and swim.  The private label swimwear manufacturers Company previously announced licensing arrangements for stationery and publishing.

private-label-swimwear-manufacturers

Rob Wallstrom, chief executive of Vera Bradley, said, “we are through licensing, we should increase our brand exposure to product expansion excitement, we gain new customers, provide additional distribution, driving traffic to our digital flagship, and make our final international growth.”

“We have been aimed at the domestic, fashion and beauty in the field of license plate, we continue to be satisfied with our high quality from the potential partners to get benefits,” Vera Bradley chief marketing officer of Sue Fuller commented. “Our beautiful and unique patterns are perfect for these key categories.”

The Company has entered into partnerships with:

  • Beijing decorative bedding, carpet, kitchen textiles, arts and Crafts Co., Ltd., since the beginning of 2017 distribution;
  • Renfro pantyhose, tights, boots, socks and slippers began distribution in the fall 2017;
  • The company began distributing its swimwear, swimwear and cover up in the spring of 2017.

These products will be sold in appropriate distribution channels, including Vera Bradley stores, verabradley.com, professional chains throughout the country.

Vera Bradley will work with licensing partners to develop and eventually approve all product designs. Management does not expect the licensing partnership to have a significant impact on the company’s financial performance during the fiscal year January 28, 2017 and February 3, 2018.

About Vera Bradley, Inc.

Vera Bradley is a major designer of women handbags, luggage and travel goods, fashion and home furnishings and unique gifts. Founded in 1982, Bradley Baekgaard and Patricia R. friend Barbara Miller, brand design innovation, iconic designs and colors, continue to inspire and connect women unlike other brands in the global market. The company is committed to bringing more beauty to women’s lives, including its dedication to breast cancer research through the breast cancer Bradley foundation.

About Beijing arts and crafts

Beijing arts and Crafts Co., Ltd. is an international leading private label swimwear manufacturers and wholesaler, 40 years of professional experience, home textiles, decorative accessories, gifts. Headquartered in San Francisco and Shanghai, Beijing is a major supplier of both the license and private label of high-quality bedding and supplies can be Home Furnishing distribution in the United States through all major retail, and retailers throughout North America, Europe and asia.

About Renfro

Renfro is a global leader in design, manufacturing, and marketing in North America for hosiery, hosiery merchandising and selected international markets. Headquartered in Mount Airy N.C. company offers a wide range of innovative brand and own brand products of socks. It also allows a large number of well-known brands. Since its founding in 1921, the element Mills has moved from a small domestic manufacturer of 25 employees to a category leader, with 5500 employees worldwide. Renfro’s formula for success and sustained growth stems from strong core values and is committed to providing the best quality, service and value to consumers and customers. The company’s reputation, integrity and innovation have established a solid and reliable relationship with the world’s largest retailer.

Mainstream swimwear, Inc.

Mainstream swimwear, Inc. (“mainstream”) is a privately held, fourth generation private label swimwear manufacturers focused on brands, licensed and self branded swimwear. Founded in 1936 in New York, today’s mainstream is the world’s premier swimwear company headquartered in Easton, Pennsylvania, is located in New York, Losangeles and Hongkong, an additional office in Paris. Distributed in more than 35 countries, the mainstream is recognized as an industry-leading high-quality and cutting-edge design for women, men and children swimwear and cover.

Vera Bradley Safe Harbor Statement

Certain statements in this press release are “forward-looking statements” under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995″. These forward-looking statements reflect the company’s current expectations or beliefs about future events and are subject to various risks and uncertainties that could cause actual results to differ materially, we expected, including: adverse changes in the overall economic situation, the likely impact on consumer confidence and spending; may not be able to predict and timely response to changes in consumer demand key management; or design firm or inability to attract and retain our business talents needed by the potential loss; may not be able to maintain and enhance our brand; may not be able to successfully implement business growth strategy and management of our growth; inabil successful city plans to open new stores; adverse changes in the original products for manufacturing material and labor costs; the possible adverse effects, resulting from the destruction of our major single distribution facilities; from 20 16 years in October to disclose the possible consequences of the payment card incident. More information may affect the company’s financial results for the potential factors included from time to time in the “risk factors” and “management’s discussion and analysis of financial condition and results of operations of the company’s public report submitted to the SEC, including the fiscal year ended January 30, 2016, the company’s form 10-K. We are under no obligation to publicly update or revise any forward-looking statements. The financial schedule is attached to this release.

Looking for new talent at the maredimoda fashion competition

Link the 2017 edition, a talent scout contest, has released maredimoda, the leading trade show dedicated to fabrics, accessories, textile design, Beachwear, underwear brand sportswear maker, and athleisure, which will be held on November 7-9 in Cannes.

In thirteenth years, the competition was designed to identify the best talented designers and their private label swimwear manufacturers leaders in the beach outfit and underwear. The competition has more than 100 selected European schools, hundreds of projects, meetings and selection, with eight finalists, one on the Cannes stage, and two final winners, each of which is one of the categories.

“Extraordinary journeys and rigorous choices will introduce the best designers to the public and provide them with a fast track to the fashion world,” organizers report.

Competition process

The competition procedure begins with the application form and registration form, and then the nominated jury considers the nomination. In deciding the semifinals, MarediModa will plan to link the area at the Cannes trade show view. Four finalists, each of the competition categories (swimwear and underwear), will enjoy the reserved space to showcase their collection to the public.

The winners will be selected with the help of a public vote and will be announced at the second trade show, when a special cocktail party will be held for the fashion show and presentation ceremony. All finalists will be in the horse Stoudemire Summer Edition has the opportunity to showcase their collections of swimwear exhibition, Florence folda held bass.

Support initiatives

The upcoming edition, maredimoda choice company in the beach outfit, lingerie or sports bureau, hopes to become an internship offer to Cannes’s 2017 most talented partner initiative finalists.

According to the organizers, many of the links from private label swimwear manufacturers former students are now developing their own swimwear and lingerie collections or working full-time at the international enterprise sports bureau.

Seafolly, aircraft, Republic of China: Australian beach brand by private equity

The scene is a luxurious India Palace on the foot of the Himalaya Range. Some 30 wealthy friends from Britain are celebrating their fortieth birthday. Spent the whole morning in the swimming pool, the group was called into the bar for lunch. At this point, all the people disappeared.

A member of the team is the London photographer Adam Brown. His friends hurried away to change them too tight or too loose swimwear to clothing more suitable for lunch, Brown noticed that women simply add a shirt, scarf or wear in their swimming athletes. Women are fashionable, relaxed, and elegant from the sun to the homeless. Man, well, not so much. Therefore, he has no design experience, but has a clear understanding of potential customers, so he began to design for men a high-end, suitable for their own quick drying shorts, to meet the requirements of each holiday clothing.

 

Orlebar Brown, his business partner, Julia Simpson Orlebar, created two years later in 2007, not just a new Menswear brand. It spurred the growth of clothing classes known as beach bars. While they fasteners and tailored cuts, Orlebar Brown immediately appealed to the swimming shorts style savvy people are willing to pay for a vacation type image, they want to think – Saint Tropez in 1960s during the heyday of swimmers hundreds of dollars. Orlebar Brown is a much more attractive item than a swimsuit.

 

“Summer is not a season for us, it’s a mental state,” Brown said at the mobile phone from the lounge in Istanbul airport to Turkey Bosphorus Resort Hot spot. “Summer is a color, temperature, its door opens on a plane when it stands in front of you, your entire vacation.”. Our sales strategy is to follow the sun from all over the world.”

Private equity acquisition into swimwear

Not many people can wear it underwater, which may be why private label swimwear manufacturers and beach clothes have been fashionable forgetting the land. But the beach has become a battleground for investment. 2012, Vilebrequin, another brand of beach bars, luxury men’s shorts, sold by 85 million 500 thousand of the private equity owners, NASDAQ listed G-III clothing group. 2014, the LVMH group’s private equity division has snapped up Australian brand seafolly, which has blocked the dream of South American brands. 2015, the private equity giant retail PAS Group acquired aircraft swimwear, and in February this year, crescent capital partnership bought the Republic of China from the diversion.

Luxury Missoni Paul Smith TOD, the giant, “S, Ralph Lauren, Burberry (Burberry), Hugo Boss, Chanel, Dolce & Gabbana), and most recently swimwear Calvin Klein added to their offerings……. According to the global industry analyst at Limited by Share Ltd, is a set of design department every 4 swimwear annum extended across the next five years, is the leading market value of $1 billion by the United States in July 22nd 2022.

Even more enticing, swimwear is sold as a state of mind, everything on the market, you want to wear D, when your holiday. With inexhaustible fuel imagery Instagram, high profit, luxury communication in the jet region are increasing and societal dressing approval for water, even when you are a long way from its wear realising Department broader resort is its growth potential.

Brown’s cult label typifies several “sectors” of the hottest trend. Firstly, the price is a good barrier: a pair of University Orlebar Brown Shorts costs less than $595. “Say, so, it seems that some togs misses expand the center point. Until Orlebar, Brown, dived, enthusiastic market, for some people, players are not enough expansion. “I’ve never been priced by embarrassed about us,” Brown said. “There is a tailored 60 is a pair of our shorts, and waistband has six in its independence. Our quotation rows double needle method, hook weaving department, all hardware is made in Italy fabric, is from france.”

Secondly, a hero swimwear line, allows Orlebar brown to wear men and women with a multi-storey broader class resort. In the mostly advertises label ITS swimming shorts, but the gas it produces a full page set chinos, shirts and jackets, Eve’s line, imagery packages sold all that pop up summer travel happy, and ensure good times and stomachs. Sixty cents per Orlebar Brown’s sale is non swimming.

The third trend is a severe case of sector investment attraction, a little Orlebar Brown proposed by 80 thousand from London based private Holdings Company Piper in exchange for a major extreme minority in 2013. “Adam is very clever, in making people think” I can see that I may say is that the beach, I only need to buy those shorts, “said Gibson Libby, Partner A AT Piper stake. Xie said, adds resorts wear paper, in terms of clothing and investment focus proposition, there is jumped front of the queue fashion.

“If you look at” luxury “or” Zegna “brand Calvin, Klein or Chanel, they’re all swimming. But the broader resorts wear resistant category is “Grand Prix.”. This page is driven through more casual, dressing, generally, and people spend more holidays than they used. Its drivers also use numbers, which provide a much more global view of the world. People can imagine their own lights, swapping beaches on the Internet, even if they are somewhere in England. Cold.”

A queue at Bondi

From the afar, mottled crew on sleep deprivation, patientqueuers hasn’t sent any good indication to them, queuing method. Frocked pops up on the edge of the alongside are homeless; international students waited next cashed popup to naive airtaskers; fanatical luxury is the seller of goods, they ostentatiously displayed stack of $50 and $100 in bonds. This strange microcosm clothing association played quit in June, in the middle of the iconic suburb University in Bondi Beach, Sydney.

“Yes, occasion opens a pop-up shop and houses high expectations of the utterly collectable Louis Weedon collaboration with cult New York to participate in the highest brand. The limited edition of the demand capsule collects $1400 and $6000 for hoodies, and skateboards is so vast that homeless people and airtaskers pay up to $300 overnight queue. At that time, hip tipped hysterical enthusiasm, when Justin Bieber popped’s enthusiasm, in the pop-up is his surprise visit to australia. A week, to its two week run, the acquisition of shares and shuttered for RA stores…….

The LV X highest popup was mysteriously canceled in New York and Miami. But it is not by accident that the nation is ahead. The suburbs were a beach packed young, avant-garde Mecca brotherhood, skateboarding worn. A few months ago, LV global chairman and CEO, Michael Burke, visited Sydney on a business trip. The decision was made with one of the world’s most famous beach backgrounds, the fashion show host.

It’s a sign of the way in which luxury apparel brands link themselves to the beach’s energy and atmosphere. Sydney’s most anticipated annual party is barefoot on the beach party s hermes. In February this year, 650 guests were color printing installation, skateboard ramps excited, huge floating on the DJ hippocampus, a lifeguard tower, a virtual reality experience, acrobats wearing old-fashioned lifeguard clothes, and a customized, curved screen projection of 180 degrees. Yes, there’s a shoe, fashion set, concierge trim, toe dipping to 400 tons sand dredging, Cronulla beach and shipped to Sydney’s carriageworks event space.

Prior to this, LV has the concept of Barefoot Beach Ball and black tie party in Palm Beach, Sydney. With the black tie above, dress, and shorts (or equivalent to women) at the bottom, for the treatment of cancer, Australian fundraising is a social blow, and tickets are sold before they are printed.

Former LV Australia CEO Philip Corne started the event at 2002. At present, LVMH’s private Holdings Company L Catterton Australia division executive chairman, and won a seventy percent stake, seafolly $70 million, just said that the water feels good, go together. “If you think about it carefully, if people come to the money tomorrow, most people will tend to the beach house, boat, summer vacation,” Corne said. “Not everyone is suitable, but the sun and the sea, it is dynamic, very relaxed, very chic.”. In water, one day is worth two other places.”

Corne said that this happy state of mind, we are eager to seek positive and unique experience, the eternal memory is one of the factors contributing to the growth of swimwear, as a form of mass now holiday wardrobe. “My personal view is that we are at one time, and now consumers would rather have a few things, good things last longer, and more investment in memory and experience,” he said. “A small measure in Sydney is the number of cruises, as we have seen before.”. All airlines and airports. And the beach lifestyle has been there, and it won’t rush – on the contrary.”

Tigerlily makes splash

The symbol of life is Australia’s label and personification of the Republic of China, which is creative director Amelia Mather. The 35 year old, is a typical Sydney beach girl; she said on the beach, like Jodhi Meares every weekend, her former boss and founder (Meares sold Tigerlily 2007, Mather has zero flow) and only bra wearing bikinis.

“The swimsuit is definitely emotional for me,” she said. She moved from the warehouse to an office in Alexander, Sydney, and was inspired by an old handmade Bikinis nightclub and a suspender skirt that inspired her design team. “We wear it on weekends or in leisure times.”. We work so hard, and those who really treasure us. Swimwear is reserved for those moments, and what makes it so special?.”

Mills, under creative leadership, labels sensational fashion – indeed. 2000, in Australia fashion week, with the Czech supermodel Eva Herzigova, the Republic of China launched, all sparkling sparkling water, wearing a $500000 studded Pearl bikini. The following year, Kristy Hinze made a $1 million diamond for the Republic of China bikini and held a boa constrictor around his neck. When Mills married James Packer, the whole family was placed in the front of the packers.

Mather joined the Republic of China in 2003. At the age of 21, he was accused of developing label clothes and entering the big leisure class with swimwear brand. Fourteen years later, she has grown up in the ROC territory of athleisure, dresses, wearing kimono to 70 sales, and the remaining thirty percent swimsuit. She attributes part of the success of business to more casual attire, which blurs the season and creates products that meet consumer needs. “The clothes that everyone can wear all the year round.”. We allow it to come into contact with a range of age groups and shapes, and people want to buy Australian beach lifestyle, wherever they are.

Patrick Verlaine, at the new moon capital partners, who became president of the Republic of China when the Communist Party bought 60 million dollars, said the Private Equity Investment Firm plans to sell, Australia’s unique identity to a wider audience, for the double size of the Republic of China in the next two to four years. He plans to open more stores in Australia, make more effective digital strategy, a new web site, the most important thing is to improve its foothold in the North American and European markets, and eventually become the Southeast Asia and South africa. “The Australian swimsuit is good and confirms overseas; it represents the essence of Australia and has an international appeal,” Verlaine said. “We have seen a good opportunity for the Republic of China overseas, and there is still no opportunity to flourish. If we don’t see it, we won’t invest.”

Seafolly “swimsuit superpower”

No wonder, perhaps, I Catterton Asia plans to create a $50 million ($657 million) “Sephora swimwear by opening more than 150 seafolly and the dream of the private label swimwear manufacturers in the United States, Australia, Asia, the Middle East and Europe, the establishment of wholesale sales in the retail and online market, brand clothing, towels, bags, sunglasses diversified leisure wear and shoes.

Philip Catterton of L Corne says the group aims to create a swimsuit superpower. “Our antenna is real and looking for opportunities all the time.”. Buying brands is a relatively easy part. To ensure that business systems and management policies are consistent and successful integration, that is the beginning of the real work. At the same time, expanding to another country should not be taken lightly. So we have the desire to pursue “Sephora” strategy, but the significance of the strategic investment management.”

Although seafolly manages to capture third of the Australian women’s swimwear market, global rule is neither reassuring nor easy, as Corne acknowledges. “My personal view is that Australia has so much to offer from the world to find,” he said. “This is the standard clean environment by people.”. It’s open; we have sand, sunshine, the sea, thousands of miles of beautiful beaches. But we go further than we think. It has competition. Seafolly has been a good start in the American market, but it has little practical opportunities.”

Brenda West is the president of RAJ Swimming

Tallin, Calif. (January 4, 2017) – RAJ swimming began in 2017, announcing the new president of the city of Brenda, and Steven Brink as the chief financial officer and chief operating officer.

Since its inception in 1967, the West will be the first leader to RAJ private label swimwear manufacturers as president of non-family members.

“We respect Brenda’s many years of achievement as a competitor and will not be happy with the RAJ team,” said Lisa Vogel, co-owner and CEO of RAJ Swimming.

Western guide Manhattan Beach costumes as the founding partner of the evolution and growth and served as president for eight years, designing and implementing program and financial goals, combining more than 55 brands.

“Alex and Lisa have achieved the values ​​of the core company, and I am proud to be part of such a respected business: Brenda West said: In 2017, I look forward to the new brand opportunities in our current brand portfolio And growth.

“Steve brings a wealth of experience and experience to the RAJ team,” said Alex Bhathal, co-owner and CEO of RAJ Swimming. “We are delighted to have him join our organization and look forward to seeing his contribution.

The company announced that its executive management team’s strategic change is part of a long-term organizational strategy to coordinate business and continue to drive growth.

“Raj Swim has a huge manufacturing history and a good vision of how to move forward in today’s changing market.I am pleased to join a solid team and I look forward to becoming part of the company’s future.” Steven Brink said.

Mr. Brink served as Chief Financial Officer and Chief Operating Officer of Not Your Daughter’s Jeans for eight years. Prior to NYDJ, Brink was Chief Financial Officer of Quiksilver. He is a proven leader, his business experience and strategic vision perfect for the next stage of RAJ swimming.

RAJ Swimming Company celebrates its fiftieth anniversary this year as a leading fashion industry in the swimsuit industry, serving all major sectors of the women’s and children’s markets.

RAJ is one of the few vertical private label swimwear manufacturers in the United States, designing, manufacturing and marketing designers and private label swimsuit and cover. The combination of its world-renowned brands separates them into swimwear experts. Contemporary brands include Ella Moss, Basta, Splendid and VYB. Active and casual brands include coral reefs and NEXT. Athena and LUXE Lisa Vogel cater to the luxury of women. For 50 years, RAJ has established industry standards in terms of design innovation, quality awareness and production flexibility.

In its history, RAJ has attracted the best retailers, the best brands and the best swimsuit talent. In 2009, RAJ opened a retail door to SwimSpot. SwimSpot has more than 8 locations in the United States and is a fast, easy and fun shopping destination for modern sun lovers. SwimSpot’s Fit expert team can help you find the best swimsuit or beach accessories to match your body type and personal style!

Is the underwear market in another interruption?

In Soho’s Aerie pop-up store, the body’s positive Victoria secret message since the release of the first free Photoshop free movement since early 2014 has become the brand’s calling card that has been perfectly packaged and displayed on the wall Graffiti or single swimsuit. “There is no problem,” read a sign, next to a buffering covered banquet. There is a yoga studio next to the locker room. Through the checkout counter, read the “keep true” and “can not be retouched” pins filled with color bucket. They are free to buy donations to the National Dietetic Association of consumers.

Aerie is just a fraction of the overall business of American Eagle, and is resonating with the consumer community, which is increasingly tired of traditional sexy underwear brands such as Victoria’s secrets. In 2015, Aerie’s sales grew 20% year-on-year, up 23% year-over-year (NetEase’s net revenue fell 1% to $ 1.1 billion in 2016).

At the same time, Victoria’s secret – still dominating the underwear market giant, at least $ 12 billion in the United States – has been trying to keep the momentum. Sales fell 13% year on year, down year on year as the company continued to feel the impact of stopping its non-sportswear and swimwear series in 2016. (The business has reorganized about three barrels – underwear, Gen Z target pink range and beautiful – and pull back the promotion).

With Victoria’s secrets, a series of destructive niche underwear brands – such as lively, Naja, negative underwear and third love – have also entered a competitive environment, selling a new type of inclusive, women-centered The identity, more about the wearer and less about who might be looking at her. They also offer a wider range of nude colors – serving a wider range of races – designed to reduce the price of competitors by direct-to-consumer distribution. Volkswagen brands such as Aerie and Madewell, launched an intimate relationship in February, have been noted. In March, Ph illips Van Heusen acquired True & Co, which is a vertically integrated online brand, proud of the right price for the undisclosed number.

Michelle Cordeiro Grant, founder of Lily’s brand-oriented niche brand, said: “The category has been neglected for so long that he has worked secretly in Victoria.” This is still the old retailer. ”

Now, Amazon is entering a brand of private label underwear brand. The series, called Iris & Lilly, has been launched in the UK, with limited size and color.

Amazon has several advantages. The complexity of its data operations enables the company to generate and quickly iterate its private label based on market feedback. Once the label gets traction, the size of the Amazon means that it can negotiate the lowest price from the supplier. In fact, the company has offered a bra cost as low as $ 8. (By contrast, Target’s average price is about $ 15, while Victoria’s secret average of about $ 40)

According to Piper Jaffray, Amazon also estimates that there are 63 million registered members of the Prime family, Consumer Intelligence Retail Partners is a family of more than $ 112,000 per year, which means that its products Line is likely to quickly gain market share.

“Our goal is to make Amazon the best place to buy fashion online,” an Amazon spokesperson said in a statement. “It is important that our customers find what they are looking for, so we’re constantly exploring and testing Creating a product for a specific category at this point allows us to increase the overall classification available to Amazon customers. ”

The question is: does Amazon have to destroy the underwear under the premise of the opportunity to reach a significant scale? What are they doing to defend themselves?

“This is what we talk about every day,” said Jennifer Foyle, president of Aerie’s global brand. “The Aerie Real platform is sure to separate us and there are a lot of ways to take advantage of this platform. On the one hand, Aerie doubled in the store, aiming to have a total of 200 separate locations by the end of the year, as a way to further distinguish the only players with online – including Amazon. Nevertheless, 40% of Aerie’s sales were conducted online “I think today is important to really take advantage of this all – round customer … Foyle said that many women really want to enter the store and gain experience.

Suitable for just creating and selling underwear, especially one of the many challenges of bra, its structure can be more structured to have 18 to 25 components. “This may be the hardest product I ever had the opportunity to be involved,” said Cordeiro Grant, founder and CEO of Lively.

“There are few manufacturers in the world and there are a lot of orders for these orders,” said Catalina Girald, CEO and co-founder of Naja. “Catalina Girald, the underwear brand launched in 2013, explains that” Manufacturer’s power “of the product”, also focused on the impact of production on the environment.

Girald said that the typical minimum cost for Asian plants is 3,000 to 10,000. “It makes it more difficult to have a wide variety of diversity in fashion and print, as well as in size and color,” she says, adding that Naja carries 22 to 32 dimensions in each bra, especially in larger designs, especially if The bra cup is molded. Cordeiro Grant agrees: “This is very SKU intensive. ”

Girald explains: “Because underwear is a technical product, you can not just zoom in from a 36D-size mold and zoom it up and think it will continue. Predicting the entire range of demand is another challenge,” she said. : “We want to be able to offer a wider range of sizes, but from the point of view of inventory management, the cost of capital to carry so many investors at one time is prohibitive. ”

Naja has its own factory in Colombia, controlling 80% of the supply chain, which makes Girald able to keep the price in the market without sacrificing the brand value of attracting customers. (Naja pay their workers above market wages and cover their children’s uniforms and meals, etc.). But Girald said the company is facing enormous pressure to lower prices. “We are looking for the non-discount market of Victoria’s [shoppers], but we find that the millennial consumers are starting to cut prices.” “Those are our customers, so we have to make sure we are not too far away.” We see retailers also feel driven.

As a result, Naja lowered the price of its shots ranging from $ 38 to $ 65. Girald said: “We have found a lot of space to create less clothing,” Naja’s profit margin between 75% to 88%. “At our volume, it is quite impressive.

Underwear retailers want to appease the price of sensitive shoppers, Bralette’s popularity has passed. On the one hand, they often have small, medium, large, and reduced traditional dimensions. Aerie’s Foyle said: “They are a more value-oriented product, cheap and happy, funny fashion, he added, the company also invested in a lightweight bra, no expensive molded cup. She said:” We really Of the forecast, this push-ups category looks very old. “We first dominated [by bralette], so we were able to balance our [average unit retail] strategy very well. “Cordeiro Grant said the Bralette category stayed here, but the current growth will be somewhat stable, she said:” tight jeans is the mainstream, not the trend. “I think the brush is the same. ”

Cordiero Grant said: “I think there is a lot of reachability in this category, especially in terms of price, and so on, so where do we play?” Somewhere in the mid-1920s. “As we are getting bigger and bigger, we are getting more complex and expensive.”

Amazon has a history of solving complex and expensive categories, but will the special challenges of underwear prove to be tricky?

“People often want a service level or insight, knowledge or guidance about underwear,” says Kit Yarrow, a consumer psychologist and professor at the University of San Francisco’s Golden Gate University. “This has a lot to do with age and body type. I think a mature person or a full bust of people will only laugh (on $ 8 bra) – “there is no way to take care of my way”. ”

More mature customers may feel better service Soma Intimates, underwear retailers known for their extensive size, 2016 annual sales of $ 345 million. “Women are willing to pay for comfortable and high-quality solutions,” said Kimberly-Clark’s senior vice president of marketing. The retailer who carries third-party brands and private brands is the healthiest business of the parent company Chico.

Foyle added: “Aerie is a brand we are proud of when you consider Amazon, they may not be able to have Aerie Real movement and on behalf of something.” I think if we can provide a different way of expression and experience, then We will still win. “