FORT WAYNE, Ind., Dec. 07, 2016 (GLOBE NEWSWIRE) — Vera Bradley, Inc. (“Vera Bradley” or the “Company”) today announced it has entered into three additional licensing agreements in the areas of home, hosiery, and swim. The private label swimwear manufacturers Company previously announced licensing arrangements for stationery and publishing.
Rob Wallstrom, chief executive of Vera Bradley, said, “we are through licensing, we should increase our brand exposure to product expansion excitement, we gain new customers, provide additional distribution, driving traffic to our digital flagship, and make our final international growth.”
“We have been aimed at the domestic, fashion and beauty in the field of license plate, we continue to be satisfied with our high quality from the potential partners to get benefits,” Vera Bradley chief marketing officer of Sue Fuller commented. “Our beautiful and unique patterns are perfect for these key categories.”
The Company has entered into partnerships with:
- Beijing decorative bedding, carpet, kitchen textiles, arts and Crafts Co., Ltd., since the beginning of 2017 distribution;
- Renfro pantyhose, tights, boots, socks and slippers began distribution in the fall 2017;
- The company began distributing its swimwear, swimwear and cover up in the spring of 2017.
These products will be sold in appropriate distribution channels, including Vera Bradley stores, verabradley.com, professional chains throughout the country.
Vera Bradley will work with licensing partners to develop and eventually approve all product designs. Management does not expect the licensing partnership to have a significant impact on the company’s financial performance during the fiscal year January 28, 2017 and February 3, 2018.
About Vera Bradley, Inc.
Vera Bradley is a major designer of women handbags, luggage and travel goods, fashion and home furnishings and unique gifts. Founded in 1982, Bradley Baekgaard and Patricia R. friend Barbara Miller, brand design innovation, iconic designs and colors, continue to inspire and connect women unlike other brands in the global market. The company is committed to bringing more beauty to women’s lives, including its dedication to breast cancer research through the breast cancer Bradley foundation.
About Beijing arts and crafts
Beijing arts and Crafts Co., Ltd. is an international leading private label swimwear manufacturers and wholesaler, 40 years of professional experience, home textiles, decorative accessories, gifts. Headquartered in San Francisco and Shanghai, Beijing is a major supplier of both the license and private label of high-quality bedding and supplies can be Home Furnishing distribution in the United States through all major retail, and retailers throughout North America, Europe and asia.
Renfro is a global leader in design, manufacturing, and marketing in North America for hosiery, hosiery merchandising and selected international markets. Headquartered in Mount Airy N.C. company offers a wide range of innovative brand and own brand products of socks. It also allows a large number of well-known brands. Since its founding in 1921, the element Mills has moved from a small domestic manufacturer of 25 employees to a category leader, with 5500 employees worldwide. Renfro’s formula for success and sustained growth stems from strong core values and is committed to providing the best quality, service and value to consumers and customers. The company’s reputation, integrity and innovation have established a solid and reliable relationship with the world’s largest retailer.
Mainstream swimwear, Inc.
Mainstream swimwear, Inc. (“mainstream”) is a privately held, fourth generation private label swimwear manufacturers focused on brands, licensed and self branded swimwear. Founded in 1936 in New York, today’s mainstream is the world’s premier swimwear company headquartered in Easton, Pennsylvania, is located in New York, Losangeles and Hongkong, an additional office in Paris. Distributed in more than 35 countries, the mainstream is recognized as an industry-leading high-quality and cutting-edge design for women, men and children swimwear and cover.
Vera Bradley Safe Harbor Statement
Certain statements in this press release are “forward-looking statements” under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995″. These forward-looking statements reflect the company’s current expectations or beliefs about future events and are subject to various risks and uncertainties that could cause actual results to differ materially, we expected, including: adverse changes in the overall economic situation, the likely impact on consumer confidence and spending; may not be able to predict and timely response to changes in consumer demand key management; or design firm or inability to attract and retain our business talents needed by the potential loss; may not be able to maintain and enhance our brand; may not be able to successfully implement business growth strategy and management of our growth; inabil successful city plans to open new stores; adverse changes in the original products for manufacturing material and labor costs; the possible adverse effects, resulting from the destruction of our major single distribution facilities; from 20 16 years in October to disclose the possible consequences of the payment card incident. More information may affect the company’s financial results for the potential factors included from time to time in the “risk factors” and “management’s discussion and analysis of financial condition and results of operations of the company’s public report submitted to the SEC, including the fiscal year ended January 30, 2016, the company’s form 10-K. We are under no obligation to publicly update or revise any forward-looking statements. The financial schedule is attached to this release.