Global underwear and swimwear manufacturer brand dorina celebrates the “dream like year of growth” after launching in January uk.
In the morning of the SS18 launch in London, the label said it had picked up several big clients, including Fraser, ASOS’s house, and that sort of thing, because the market was first unveiled.
Dorina, celebrated its fiftieth anniversary next year, previously owned by victory and exclusive sales, was acquired before Germany and Austria hoplun, Hongkong based swimwear manufacturer, 2015.
Hoplun overhauled the brand, bringing fashion products from the Mary Meili collection as part of the new look, and gradually entered the global market.
British general manager Maria Ryan said, “we have sales all over Europe, and this year we have developed into the United States, the Middle East and Eastern Europe, so we are expanding our wings everywhere.”
For SS18, Dorina will continue to introduce its popular fullness bust range, dorina curve, with the dorina swimsuit and dorina active.
It also introduced some new product concepts that will be launched before Christmas, including the range of shades of naked underwear with tones and shades.
The collection provides four key points: the shape of the bra shape and the details of the flowers, the actual everyday T-shirt, bra, the detailed details of the bra and exquisite lace straps, the convertible clip, the padded bra and lace details and the full lace bra.
At the review conference, Ryan said, “as part of the brand slogan of our” we fit your world “swimwear manufacturer brand, we have underwear of all ages, shapes and sizes, and we think it’s time to provide underwear for all colors.
“It’s a huge response, and we believe it’s a very important category, and it’s going to grow on the market.”
Dorina also introduces the leisure clothing series including leisurely silhouette in the soft modal fabric production. The brand will continue to expand this category in the coming season.