It’s almost impossible to list celebrities who have been acting as designers for all these years, and they’ve just broken into the fashion market with their celebrity and a sense of style. The consensus between them seems to be: if you can’t put a household name on a label, what’s the point of making more money and a pile of cash?
In recent years, one is not put your name into the brand’s success than Kardashian and Jenna / West Group, although the leverage in sustained profitability in the hope that their 15 minutes of fame practices can be traced back to long before the era of Instagram and tv. In fact, as long as the popular media already exists, the use of recognizable names to promote and promote fashion products has become an integral part of the retail industry. In recent history, more and more celebrities have gone beyond spokesmen, choosing to be spokesmen for their brands, making their careers limited and short lived. Some celebrities, such as Vitoria Beckham, Mary, Kate, Olsen, even reinvent their careers and become real designers, allowing them to act or sing like an unsophisticated backstories career.
“Anyone can become a designer, and now is part of the culture,” the Fashion Critic Suzy Menkes wrote in the magazine as early as 2012, and the affirmative trend has not stopped since then. To better understand the endless appeal of celebrity designers, we briefly review the concept of celebrity fashion lines and what problems these brands bring to non celebrity designers today.
Although some sources claim that the concept of celebrity fashion line originated in 1930s, it is possible that their appearance can be traced back to 1850. In this year, a Swedish Opera named Jenny Lind signature become a cultural phenomenon in the United States because of the huge publicity for her first American tour performer Barnum production. In addition to high box office ticket sales, the records show that there is a wide range of Jenny Lind brand goods sold, including gloves, hats, scarves and other fashion items. Although it’s not clear how many singers who connect themselves to any of these products have exposed her name, the so – called “Lindomania” proves that celebrity culture and branding have reached a whole new level.
In 1920s, the emergence of the film gave people an unprecedented reputation and public admiration. In 2008, the dancers and the silent film star Irene Castle from New Star consumers to connect the start of the first “real” celebrity fashion brand, means a series of clothing, is in her name and credited to his design show ingenuity. Known as the “American best dressed woman”, a castle is known to every family name, when she started before that has great influence on Western fashion; she is also considered to promote the Bob style of women.
From about 1917, a castle named Corticelli Silks swimwear manufacturer a series of high-end jobs with textile manufacturers, ready to label the “Aileen Castle” Corticelli fashion under fashion.” Celebrity and brand is different from the previous form, the castle role beyond endorsement: she was promoted to the actual design, behind the product advertising, as she said in her dress design for each “interest”. Whether it’s true or not, she serves as a promoter / model to help create a template for enterprising celebrities, and we’re still looking at the present.
The entertainers influence on the fashion world is really great, but the famous athletes in the product endorsements, and even create their own clothing brands have been equally successful. For example, with complex French tennis star Ren e crocodile. In 1927, he broke the traditional tennis attire design short sleeved shirt in a waffle knit decorated with his signature crocodile logo. By the end of 1933, he had made commercial production with the largest French knitwear maker, and could still buy it in millions of wardrobes around the world.
But crocodile is not the first celebrity athlete’s own innovative sportswear market. Annette Kellerman, a professional swimmer and silent movie star from Australia, promotes and sells a groundbreaking one-piece swimming suit for her, she says, has invented a line for 1905 swimwear. Her name and signature suit design broke the news about her wearing such tights at the beach near Boston, 1907, after being arrested and became famous. The scandal attracted people’s attention to her unique swimsuit, which was sold and sold in her name.
In the golden age of Hollywood in 1930s, the role of stars in consumer culture underwent a permanent change, and film companies quickly took advantage of the growth of star power. Many fashion scholars wrote about the ability of the screen to produce consumer desires through images, in fact, how Hollywood stars were the most powerful force influencing fashion throughout the entire period. Although their clothing line is not common with the actors, but their images are often used in endless product marketing, especially in the “bundling” retail activities, promotional activities to promote the sales in department stores have inspired clothing.
Many years later, screen legend Gloria Swanson will launch his own clothing line with the Puritan swimwear manufacturer to further adopt this celebrity endorsement strategy. 1951, she introduced a dress called “Gloria Swanson forever young”, in order to break the reputation that she looks much younger than her. Although Swanson was unlikely to design her own clothes herself, she did sell her brand and, surprisingly, continued until she was 1981.
The relationship between celebrities and consumers will become more tense in 1960s, thanks to new sources of celebrity news and increasing numbers of disposable teenagers. Adoring her big eyes, dolls look, Twiggy became a “Youth Sports” fashion face, so it’s 17 year old London model in 1966 to release its own clothing production line to make perfect sense. Although the clothing is designed by the model of personal clothing designers, from the time of their participation in the creation of Twiggy emphasizing the process, in fact, she can veto any love when she is not the final product news articles. Selling their models through advertising and fashion shows is colorful, short skirts and tight pants that are adored by fans who are willing to pay thousands of extra for celebrity endorsements. In an article in the New York Times, an American buyer from 1967 was quoted as saying: “prices are in the world [[in the world]]…… ] but it’s propaganda will do it.”
Other British stars followed suit and began their own swimwear manufacturer in 1960 and 1970s, including Sadie, Shaw, Lulu, and even the legendary beatles. In December 1967, the band opened its own clothing store in London, known as the apple boutique, the first commercial adventure outside the entertainment. The experimental and psychedelic styles that the store sells are not designed by the Beatles themselves, but by a collective artist called “the fool”. In any case, fashion is closely related to the Beatles’ image: musicians, their wives, and other members of the entourage wear clothes in public.
In the 70s and 80s of the last century, there were different types of celebrity brands, including more famous people and their famous names. The railroad heiress Gloria Vanderbilt, known as designer jeans, was released early by a series of cowboys decorating her back pocket with her own signature. The French Countess Jacqueline de Ribes hailed her as a more posh arbiter of style, launching high-end fashion labels, 1981 in her friend’s encouragement, and Yves Saint Laurent. De Ribes is thought to be a rare celebrity who is actually responsible for the design that bears her name, proving that her designer pedigree is beyond her social status.
Celebrity fashion lines are ubiquitous in low-cost retailers, probably dating back to the 70s last century’s supermodel Cheryl Tiegs, who launched a signature line for Sears’s clothing and accessories to return to 1981.” Charlie’s Angels “actress Jaclyn Smith found her female fashion series Kmart similar success in 1985 launched. Kathy, Ireland, became another supermodel to lend her name and image, a low-cost retailer selling Kmart, 1993 from clothing such as “design”, swimwear, sportswear, sweaters, etc.. Unfortunately, after the popularity of celebrity fashion brands in low-cost retailers has become 1996 of the news, human rights organizations report that the bottom line of clothing sold at WAL-MART Kathie Lee Gifford is sweatshop. Normally, this debate will target CEO and other business leaders. However, due to the brand of such a famous celebrity Association, Gifford was forced to go on television to explain that she was not part of his own line of clothing, opened the curtain, revealing too much involved, many celebrities in the creation of their eponymous series.
By the end of the 90s, hip hop singers and other pop singers became the dominant force in the celebrity brand clothing market. 1998, rapper Jay Z discovered that the success of his clothing brand, ROCAWEAR, in the world’s retail industry, quickly became a license for all female intimate friends, including baby clothes. However, Jay Z just follows the footsteps of other hip hop clothing lines, such as the playful nature and the Wu Tang Clan creation community, while also paving the way for other rap star fashion labels to come. The musicians become fashion designer reputation forever changed in 2004 when Sean “Diddy” combs won the coveted CFDA Award for best menswear industry respected brand Sean John to help him, so that these types of clothing.
Madonna, Drake, Jennifer Lopez, Kanye Omari West, Mandy Moore, Justinn Timberlake, Farrell Williams, Outkast, Beyonce e, Nelly, Avril Lavigne, Eminem… To roll out its own clothing line, the list of musicians seems interminable in the last twenty years. Unfortunately, those short-lived lists are almost the same length. However, both Gwen Stephanie and Jessica Simpson love the success of their respective lines of clothing, which may be due to their business, skilled team and relatively clean reputation.
And this phenomenon has been given to many actors and musicians, and it is also an important question how it affects non celebrity designers without a resounding name to lever.
2007, Vera Wang, who acknowledges New York Times, says, “celebrities have real designer efforts.” It’s no secret that a young designer survives in the fashion circle, and today’s chances are slim, even with the famous design, education and innate talent of the year. At the same time, celebrities are often able to create high box office clothing brand their name is called the unknown personnel and employees to work hard, have their own clothing line to sell merchandise in less time than it usually requires a “real” designer land contract in magazines and retail. Even when a line connects to a celebrity, is a veritable fashion icon, whether it is Sarah Jessica Parker’s own brand or little Kate Moss’s cooperation, and this does not, the playground is equal.
Regardless of their merits, celebrity fashion lines can provide consumers with something that cannot be acquired through most traditional fashion brands: the ability to copy or live the essence of the celebrity they admire clothes and accessories designed and sold by celebrities are like the physical parts of a celebrity lifestyle that no one in the past could touch. The concept is also evolving to include a variety of formats and business models; now things seem to be gaining maximum speed, and “celebrities” are protean thanks to the definition of social media.
For better or worse, these licensed fashion brands will continue to proliferate as long as consumers want to emulate the lives of celebrities, even if that means paying $179 a pair of sports pants.