Dressing skills

Manhattan Beachwear: Construction of the 21st century swimming business

Manhattan Mahoney’s spacious corner office from Manhattan Beachwear headquarters is still very well since its arrival in August. But in a corner, he is the youngest president of 18 years old,

In the case of plexiglass, the suspension of three white-collar workers, ranging from small to medium, big shirt company’s 150th anniversary.

Mahoney is far from men’s shirts and east coast, and most of his career is here. But five years ago, he moved to Los Angeles, became president of NYDJ (not your daughter’s jeans), and later served as chief executive officer of the senior clothing, and thought of the clothing company Big Strike, until recently appointed Manhattan Beach apparel company’s new Chief Executive Officer.

Although most of his experience is men’s and women’s clothing, but his thirty years of clothing industry also included in the Amerex Group for two years – several decades of New York clothing company, not only coat and sportswear, as well as swimwear labels which include Bleu by Rod Beattie, Jones New York and Red Carter.

“I’ve been in this business for more than 30 years and I’ve been running a company for the past 15 years,” said Mahon, who took over Alan Cole, who founded the company 28 years ago. Authorized Hobbit’s name for junior surfing swimsuit line. Colvin continues to create one of America’s largest fashion swimsuit companies in Cypress, California.

Colvin retired and sold most of its company to Linsalata Capital Partners, a private equity firm based in Cleveland, for nearly seven years.

Has seven self-branded labels, 12 license labels and contracts to produce dozens of private swimsuit, Manhattan Beach apparel company’s life is busy with Mahoney, who is from the procurement and production to all employees of e-commerce and social media 300 people.

There are many things to do in his to-do list, but recently he has been modernizing the company’s 220,000-square-foot warehouse a few kilometers away from Buena Park.

“This will be done in early January and will be a highly automated, state-of-the-art facility,” he said. “The entire distribution center will be converted into clothes on the hanger, and there will be 1.8 million units on the hanger, which will be a huge increase for us.”

Every year, Manhattan Beach Clothing Company produces millions of swimsuit and costumes purchased around the world. The company has two factories in Mexico, accounting for about 25 percent of production, producing the rest of the production in China and Vietnam.

For a long time, Jerrie Shop owner Marna Hann said at the two swimsuit stores in Long Island, New York, that she had 90% of the label made by Manhattan Beachwear. “They fit for the money and the same. They keep for many years,” Hann said, hoping that Manhattan Beach’s costume stunt swimsuit continues under Mahoney’s leadership.

Manhattan Beachwear’s best-selling brand is La Blanca, which is owned by Los Angeles’s Apparel Ventures until Colvin acquired Apparel Ventures by the end of 2010. The brand is located in large department stores (such as Nordstrom and Bloomingdale’s) and more than 7,000 doors in the United States, plus it is distributed in more than 24 countries. Mahand said: “La Blanca has been in existence for 37 years and has been evolving.” Added a plus version a few years ago.

Sylvia’s swimsuit in the state of Bellevue, Washington, chief executive officer and co-owner Sylvia Bailey said that as long as she remembered, she carried the La Blanca label. “I think we will sell a lot of this package,” said Bailey, “this year they brought back the New York Anniversary Pack,” said Bailey, who has more than 50 brands in the company’s two stores.

La Blanca label will soon be expanded into a life brand that includes underwear and casual shoes. “It may be launched in 2018,” said the new government chief executive.

Covering all demographics

Managing the stability of the 19 brands is a challenge, but Mahoney is responsible for overseeing the Big Strike’s large number of different groups and missing tags. Manhattan Beach has its own brand, except La Blanca, is the junior of the bikini lab; Green Dragon, a boho resort line; Pink Lotus, an active clothing line; 24th and Ocean, missed the swimsuit line; and Hollywood Maxine, a More mature customer’s swimsuit label.

Its authorized brands include Trina Turk, Trina Turk Recreation, Kenneth Cole New York, Kenneth Cole Reaction, Polo Ralph Lauren, Lauren Ralph Lauren, Nanette Lepore, Hobie and Sperry. Manhattan Beach Shoe Company recently acquired the lucky swimsuit license, the first season is Cruise 2016.

In order to take care of all these labels, the company has about 20 swimwear designers, each with its own department at the bottom of a 75,000-square-foot building located in a large industrial park. Design vice president is swimsuit veteran Howie Greller.

The color and style of each room describe the nature of each label. La Blanca rooms have more gentle colors, stamps and a few unique silhouettes as well as stylish bikini swimsuit.

Nanette Lepore The room is bright and has a vivid pattern and design. Lauren Ralph Lauren has swimsuits in the room, more refined and refined dark blue and black.

Near the sewing room, equipped with 75 sewing machines, clothing workers make samples of each label. Beyond is a cutting table.

The center of all these rooms was a large space, and a table tennis table was laid for the workers. Recently, it has been transformed into a two-week yoga course area.

Growth by leaps and bounds

Although Manhattan Beach Shoe Company will not disclose its income (estimated at hundreds of millions of dollars), but Mahoney thinks there is enough room for development.

The company is ready to sign an agreement with a European distributor to improve the bottom line of its swimsuit label.

Then Mahoney thinks it can dig out the space outside the swimsuit. In 2014, Manhattan Beach Clothing acquired a Los Angeles CMK manufacturing company, which produced popular clothing and clothing based on the name of Green Dragon and Pink Lotus.

Mahoney specializes in increasing this type of clothing and casual wear when swimwear sales fall during the winter or season. Each swimsuit label already has its own cover and casual wear, but Mahoney wants to create a separate holiday clothing department to take care of the design, pattern making, purchasing and production in a centralized manner. “We want to realize the resort in a divided business,” he said, “and now it is everywhere.”

E-commerce is another major move that swimwear companies are following. Believe it or not, some swimsuit business is more than 50 percent online. “My previous work experience did not see this figure,” Mahoney said, noting that many women would order two or three swimsuit, try out their privacy in their home, and return those who did not want them. “We have to be in line with e-commerce partners to help them,” Mahoney said.

The company has been looking for new licensing opportunities. The new chief executive said: “We still have room to expand the business.” There are many great brands, no swimsuit core competitiveness. “


Hi, Everyone! I'm Natalie. I live in LA. I am a freelancer. I love sharing my thought about this world on my blog post. Thanks for taking time to read my article. CONTACT: [email protected]

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