Followed by Syneron from the skin care company candlelight and Japanese mattress swimwear manufacturer airweave announcement.
Talking about the night when Lochte pretended to be robbed of police at gunpoint, after the Rio olympics.
Lochte, the 12 Olympic medalist, has earned millions of dollars in endorsements.
The speed of four, the largest sponsor said: “we can not tolerate the behavior, counter value, this brand has been advocated.”
Ryan, 32, said he respected Speedo’s decision and thanked the company.
He said, “I appreciate the opportunities that our partnership has brought me over the years.”
In the American talk show today, Lochte said, “I made a mistake, and I learned from this affirmation. They played a wonderful game… And my immature, intoxicating behavior tarnished this.”
Ralph Lauren, this removes some images of Lochte from his website, saying that his sponsorship is the Rio Olympics and will not be updated.
Both Ralph Lauren and airweave stressed that they will continue their support for the United States Olympic and Paralympic games.
Syneron Candela said, “we think our employees are highly qualified, and we expect our business partners to do the same.”
Speedo says it will donate part of Lochte’s sponsorship fee of $50000 to save children’s charities in Brazil.
The value of Lochte’s Speedo sponsorship has not yet been made public. The contract is said to expire in 10 years.
The American business magazine Forbes calculated in the 2012 London Olympic Games, Lochte won the sponsorship of approximately $2 million of swimwear manufacturer such as Gillette, Nissan, Gatorade and AT&T.
Lochte’s performance didn’t reach his London triumph villa in Rio, but Forbes estimated that his endorsement was between 1 million and 2 million dollars.
At the beginning of the story, Lochte and three teammates returned to the Olympic village one late night, after rio.
They try, fail, use a locked toilet, pee outside in a garage.
At first claimed that he and his three teammates were posing as police robbery, Lochte relents, admitted that he was drunk, at the same time, the “left” details “and exaggerated part of the story”.
Despite the evidence against him, including CCTV videos, he denied that he lied in the initial accounts of the Brazil police.
Lochte’s behavior was scorned. In the United States, he was widely accused of being in the American media.
In August 19th, the front page of the New York Morning Post called him “Ugly American”, and as the slogan “liar, liar, Speedo” caught fire”.
Lochte is the most successful athlete in history, 12 Olympic medals. He has his own reality TV show in the United states.
In Rio, he was the gold medal in swimwear manufacturer two swimming events, together with the 4×200 Conger freestyle relay team teammate, Jack.
“We appreciate a lot of his achievements and hope he moves forward and learn from this experience,” Speedo said, Lochte.