The British luxury brand Stella Macartney has a long-term cooperative relationship with the authorized ISA spa signed, to improve its underwear and swimming product categories to the “next level”, and improve the position in the international market and growth potential.
Under the terms of the agreement, Italy textile manufacturers will produce, develop and distribute underwear and swimwear products for the 2018 quarter of winter and autumn.
The collection will be launched online in July next year at the Stella Mccartney store, and in the choice of global retailers including Harvey Nichols, Harrods and Selfridges department stores in the UK, Neiman Markus luxury stores in the United States, like DELL and Sax Le Bon Marche in Fifth Avenue, France, Australia and net-aporter.com Myer and David Jones.
“Underwear has been an obsession for me for a long time and I’ve been inspired by it,” says Stella Macartney.” In swimwear manufacturer, I want to encourage women to feel confident and comfortable with themselves and their clothes. For Stella Macartney, this is a new chapter, I think we found a perfect partner, we truly understand the brand and the quality, ability and level of commitment to the next chapter.
The Stella Macartney underwear series was first introduced in 2008, followed by the 2016 swimsuit. The range now includes pajamas and a pair of bras after mastectomy.
The series will complete the transition to a new business partnership with ISA spa, committed to the establishment of new product categories, the strategy of global growth and expansion of the Stella Macartney range of lingerie and swimwear, firm growth, the main brand.
Founded in 1959, is a spa, is a leading swimwear manufacturer of textile clothing, accessories (thin silk, scarves, hats, gloves, ties), underwear, swimwear and sportswear for the luxury goods market. Today, the company has more than 40 luxury brands, including Ermenegildo, Zegna, China, Jimmy, Choo, home brand, zero RH, milazb, as well as other national and international luxury B2B brands.
“Our strategy is to establish a long-term brand portfolio to ensure our customers a unique and exclusive partnership, Stella Macartney, we will be able to create a successful common path,” spa CEO Mila Zegna.”
Our mission is to support brand DNA, core values and social responsibility beliefs, thanks to a team that takes advantage of our product knowledge, luxury market knowledge, and a dedicated sales strategy.
Stella Macartney lingerie range in price range from gbp25 to gbp350 ($33 to $456), while swimwear ranges from gbp55 to gbp325.