Dressing skills

The secret of the success of the blockbuster swimsuit

Let’s imagine. It is 36 degrees Celsius. You have your book, some chilled fruit, maybe a pot of Pimms and your new swimwear. This is a perfect day on the beach.

But when you get home and wash your clothes, you unwittingly release more than 700,000 microfibers into the environment, polluting the pristine beaches you used to swim earlier.


This is the founder and owner of the sustainable swimming suits for ladies brand, the bombshell swimwear, and the problem that Emily Doig hopes to solve.
“I don’t think future sustainability will be considered a luxury,” she told Yahoo Finance.

As she told clients, the amount of plastic waste and non-biodegradable waste dumped into the ocean each year is 34 times that of Manhattan.
“All companies must learn to integrate it [sustainability] in the next few years,” she said.

“This will be the future of the business and retail industry. We have begun to look at this with food because people want better quality and more ethical products that apply equally to consumer goods and fashion.”
Bombshel ​​l Swimwear is a sustainable fashion brand with a dual process; creating beautiful products in a closed loop process (which means no waste) and making women feel good about themselves.

“Our goal is to make women feel good,” Doig wrote on her website.

“Our mission is to influence 10,000 women and create a sense of belonging through thoughtful design.”

The Bombshell swimsuit is made from recycled waste and is collected by the Ecogroup Nylon 6 in the United States, Greece, Egypt, Norway and Turkey. Waste includes old carpets, industrial plastic waste, fishing nets and waste yarn. The waste is purified and turned into a textile yarn, and the garment is made of textile yarn.

However, this is not easy.
A new study by American Express shows that three-fifths of small businesses report revenues that are flat or down year-on-year, as shoppers spend less on small businesses.

For Doig, the biggest challenge she faced was “being seen and heard” in a market dominated by big players, while supporting women.

She said that the fashion industry has “conflicts”; this makes some women feel bad about themselves.
“When creating content for swimwear, we need to be careful not to let women feel negative about themselves – this is a challenge we often face,” she said.

In answering questions about how sustainable fashion brands compete in a trend-driven and naturally wasted industry, she says it’s critical to build a brand that resonates with the audience.

“There will always be people who want trend-based products, but others will appreciate values ​​and values,” she said.
“By creating a compelling brand, it will resonate with people who don’t necessarily want to shop elsewhere because they know you are their brand.”
Doig said that the next step is to take advantage of the growing interest in sustainable fashion and point to the brand’s growth momentum for two consecutive years.

“Because of their belief in sustainability and our brand, we have a loyal customer base,” she said.

“We are very happy to continue to change the preconceived ideas of sustainable fashion and show that most people have access to this idea.”


Hi, Everyone! I'm Natalie. I live in LA. I am a freelancer. I love sharing my thought about this world on my blog post. Thanks for taking time to read my article. CONTACT: [email protected]

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