Australia is famous for its beaches, so it is perfect, it is also the return of some of the hottest swimwear brands. One of them is Frankie Swimwear, a label in Sydney, released by Rebecca Klodinsky, 27, who was actually studying forensic psychology before, and then postponed attention to her brand.
For four years, Frankie Swimwear has been used worldwide, already has more than 218,000 users of Instagram, and was wearing a few major celebrities. We are talking about Rihanna and Kylie Jenner. we know . The The next. Level.
So, because we are obsessed with the brand (and Kelly Jena liked this fact), so we sent an email to Rebecca and asked what answers we needed. Read on to learn how Frankie Swimwear was successful overnight.
Australia POPSUGAR: When did you launch Frankie?
Rebecca Collinsky: Frank was launched in November 2013.
PS: What do you do?
RK: When my sister came home from the day of shopping, the penny really fell and proudly showed me the new bikini she had crossed, and I felt that something had to change. She has worn a bikini! If my sister is doing that, sure she is not alone there are hundreds of other girls there doing? There is a hole in the market, at great prices to buy a great swimsuit.
PS: What did you do before starting your own label?
RK: Before Frankie, I went to college. I studied dual degree in forensic psychology and psychology, although I postponed the course in the fourth year, pursuing the development of my company
PS: Who is your brand’s first celebrity?
RK: Rihanna is the first in 2014 to wear Frankie swimsuit celebrity!
PS: Kylie Jenner is also a fan of your swimsuit, and in the form of a 19-year-old birthday in your black bikini with her own face self-timer Instagram lens self-timer – what’s going on?
RK: This is completely organic! Until my two staff reminded me of the images I knew. We quickly find the source of sales, confirm that we are! This is not a paid post, it is completely organic, the suit is purchased by Kylie from the website.
PS: How important is Instagram to your brand?
RK: very! Instagram alone exposes Frankie Swimwear to an international market that has not yet touched. We have become an internationally recognized label, our online coverage is almost unlimited. Frankie swimsuit is strictly online and has the power of Instagram, the social media platform has promoted our labels in Europe, the United States and other regions. We have been internationally recognized and thank you for our strong online presence and coverage, and our labels are readily available to anyone, regardless of their origin.
PS: why do you think your brand has seen its success?
RK: I’m lucky because I caught the “Instagram wave”. At the time of this platform, I was able to really connect to an unaffected audience of e-commerce marketing that had not yet been through a social media platform.
I do believe that this one-handed help to drive Frankie to the place today.
PS: Do you have any suggestions for someone to want to start their own tags?
RK: do not hesitate I really want to see women in business has made a belief in the leap and success. There is such a strong male shame associated with the label “Entrepreneur” I like to see women break this cycle in business.
PS: So far, what is the highlight of your career?
RK: Drive my first Frankie Swimwear billboard. It was a cool moment!
PS: What’s next?
RK: Frankie Bebe! Mom and Bubble are the time to be excited – we have released a small part of the seamless Bebe swimming, but in the summer of 2018, when Frankie Bebe’s fun really started.