Trump is pushing ‘Buy American.’ But customers (mostly) don’t care

Cathy Paraggio always checks the label on what she buys: Is it made in China? Vietnam? Bangladesh? Mexico? Or the United States?

A long time ago, President Trump began to tell the country “to buy Americans, hire Americans”, she was “American manufacturing” movement is very trust.

In 2012, Paraggio launched a men’s swimsuit brand called NoNetz. It makes bathing suits prevent scratches and rash. Paraggio vowed to make suits in the United States. She found a textile factory in Brooklyn, MCM business, can do this work.

There was only one question: the suit cost $ 23 in Brooklyn. Made in China and shipped to Paraggio’s office only $ 10.

Paraggio told CNNMoney that the American manufacturing industry made me look like a bad business person. In any case, she went with Brooklyn. Of course, she believes that customers are more willing to see the “Made in America” ​​label.

This is not what happened

Paraggio said, “Nobody cares about American manufacturing,” Paraggio recently made some suits for the first time from China after Stanley John, Shark Tank, frankly told us the real bottom line. So she ordered it. And cried again

Trump often preached “buy Americans”. He mentioned in his inaugural address. He made the statement (more than 47 million people) in his first prime-time speech to Congress. He became a sporting problem.

However, the biggest obstacle to Trump’s vision may be American shoppers who have been looking for a good deal.

Americans are most concerned about the price

After investigating the survey, Americans said they were more inclined to buy “Made in America” ​​products. But when it comes to actual spending, their choice will tell a different story.

“Consumers are made in the US until they have to pay the price,” said Greg Portell, a partner at consulting firm A.T. “Kearney, who specializes in advising retailers.
Related: The Michigan American promised never to go to China

After shopping for discount retailers such as Wal-Mart (WMT) and Target (TGT) for years, people have become accustomed to cheap prices. In general, if they do not spend more than China or Germany or Bangladesh, they only buy the United States.
Paraggio first saw this trend in her business. She gets the customer’s two regular comments: they like the product, but why do you spend so much money?

A recent survey released by the Associated Press shows that nearly 75% of people want to buy Americans. But their first choice is to buy cheap items. The Boston Consulting Group has been studying the problem for many years and found that it is more complicated. When people go to the store, they also consider quality.

BCG found that 85 percent of US consumers believe that US-made products are of better quality than overseas-made products. They are willing to pay a premium for certain products made in the United States. For baby formula, they will pay more for the price. For shoes, they will not.

“Garment is one of the difficult problems of re-listing, which is a tough way to go,” said Hal Sirkin, a senior partner at BCG.

Overall, BCG estimates that US manufacturers’ companies can charge up to about 5% of the share.

Business to respond to the bottom line

Trump certainly understands this labor math. Some of his own clothes are made in China.

Zhongyu owns the factory in Brooklyn, Paraggio has been producing NoNetz swimsuit. He has been in the garment industry for 35 years, but when New York raised the minimum wage, he was worried about continuing his business. Employees in New York City have more than 11 employers who must pay $ 11 per hour. By the end of 2018, this figure will reach $ 15 per hour.

“In China, $ 2 or $ 3 per hour, and even China’s prices are too expensive, retailers are turning to countries such as Bangladesh.

I am still busy, but almost all of the small orders are below 300. Most of his customers are small businesses like NoNetz. Once they reach a certain size, they usually jump overseas for production.

“People think that the quality of American manufacturing is better, but this is not true,” Well, frankly. “It all depends on the quality and labor of the machine.”

Yu would not say that he had voted in favor, but he thanked Trump, who was talking about “Americans” in his world.

“When we hear how Trump brings back to the manufacturing industry, we are excited,” Yu told CNNMoney. “But we have to see how he will implement it.”

What can return to the United States

Whether Trump can put the manufacturing industry, let alone the work of the manufacturing industry, back to the United States, there is a lot of controversy. Robotics and automation have also taken some (if not a large part of the state-run university that says 88% of manufacturing unemployment comes from automation).

Experts say it will take more “America buy” promotions to make it happen.

BCG research shows that some industries are more mature than other industries than the United States. The reality is that wages in China and the rest of the world are on the rise, making the attractiveness of certain products there.
Sirkin said: “Computer and home appliances are at a critical point.” We see overseas manufacturing costs have risen. ”

BCG found that clothing is one of the most unlikely return processes.
“How could you buy $ 5 shorts and make it here, you absolutely can not, I tried,” sad Paraggio.

Australia refuses $ 150 million Australian brand: Sean Ashby, aussieBum

In the episode of “My Business Podcasts”, Sean revealed the scale of the denial he faced, and how he would use such a refusal as a motive for success.

Adjust his mind, dare to take risks, the “Australian spirit” into his product, making the Australian BMW brand to master and flourish.

In the podcast, Sean said:

1.His journey from $ 30,000 at his table to the $ 150 million global empire

2.How openly honest has helped to ensure the possibility of business opportunities

3.He used to build a huge social follower’s cheeky marketing skills

4.Why he thanked the counterfeiters to help him develop his career

And plenty more!

Complete transcripts

Adam Zuchetti: Welcome to my business podcast. Thank you very much for your adjustment here Adam Zuchetti and my regular co-chair Andy, though infected with the flu, but is not it?

Andy Scott: Oh, I have a cold again, it’s not the first time we talked about this. So obviously did not take my vitamins, companions. There is not enough sun this is obviously what the problem is. For today’s guests, this is a weak link, but –

Adam Zuchetti: It’s a fun segue, yeah.

Andy Scott: He started his business in Drummoyne’s restaurant in 2001. Since then, he has established a global brand, sales all over the world, turnover of about 20 million US dollars. I think the really interesting part of the sales is only 15% from Australia. But enough for my ass, companion. Introduce today’s guests.

Adam Zuchetti: Many people will really be familiar with this brand, I know that I am one of them. So we’ve created Sean Ashby of aussieBum. Sean, thank you very much for joining us today in the studio.

Sean Ashby: Thank you for inviting me.

Adam Zuchetti: This is a very iconic brand. You can give us a really simple overview of how it happened. Because you have a really related one of the stories, starting from the table, and then growing into what is now world famous.

Sean Ashby: I feel like anybody who has his own thing. They are working for someone else while I am working on the company’s work and marketing and moving my way from the company ladder to the top when i reach the top I realize that it’s not just about what i like it’s about politics and Everything else. It was not me so I finally thought on the beach, i would change life and i would be a personal coach and all these things. Then I realized that this was not what I wanted to do and I wanted to do marketing. But at this stage, I have been engaged in the industry, technology has been developed, in fact, was underestimated … can not find a job, or I was overtaken in other industries.

At that time I used to wear a certain swimsuit, one day to the store, can not afford to buy. Very disappointed. It is not so hard to decide that I will do it myself. So that’s what I did. Then i put it over to the friend and then from there i wanna hang up if you can not buy it at the store and i will go to the retail store to sell it. At this point, the retailer says who you are, who buys this, nobody buys this and goes away. And I did, I went home, built a website myself, went to a bookstore, bought an e-commerce software solution, and then began selling directly to the consumer, the customer.

Starting today, you are talking about more than $ 150 million in sales and a truly global business.

Andy Scott: When you say “this”, you said the specific product is …

Sean Ashby: swimsuit.

Andy Scott: But a particular type of …

Sean Ashby: Yes, yes.

Andy Scott: What is your first line, what is it?

Sean Ashby: This is Speedo once produced nylon style swimsuit. This is very iconic for the Australian background. When they go to the beach, everyone wears this. But that time in 2001 or so, Lycra came in or spandex came in, frankly, for women may look great, but I think the man looks ridiculous. So I want to keep the culture. Rather than obeying everyone else’s dress, I insist on using the classic.

Andy Scott: You explicitly mention your background is marketing, you are in the business world, you do not like what you are doing, and you are forced to do something else. I am interested to know that it is the gap you see in the market, that is where there is the idea of ​​business, or you find the passion, what is driving business?

Sean Ashby: Good question. At a friend on the beach of Michael, we were both unemployed. I saved a family loan and bought a home – it was a great Australian dream. So I have about $ 30,000 in the bank. But because I did not work, I could not afford to buy a home. In addition, I can not find a job. So I’m like … I have a little chips on my shoulders, no one will give me a job, God is dead, life is … how dare they dare? At that time that time, I still think, how can I not find the wedding dress I used to wear. I put one by one together and did two.

So I used the money that did not use it. I remember my comment on Michael: “If I want to take my life as my life, then I will do it in my way, not let it get out of it.” Took the first step, that was the most terrible step. I should say that I really walked a wonderful year, “God is dead, that’s what I am doing.

Adam Zuchetti: It’s a very common thing that you say, but really make you have the final push, “yes, i’m doing this” and promised to do this?

Sean Ashby: Honestly, every week I’ll catch my partner at the bar. Everyone wants to talk about what they are doing and what’s happening in your life. So everyone is up. I have done this, or now work really hard. They got me, just like, “how about you, how about this, what about this idea? And because I’ve found it for a long time and only work like that, so I realized I had to jump because if i was not just To be a man, all the people will speak.I have been a man of action, so it is … have my own motivation and my self value because it is my self-worth, my pride because once I was very successful, I thought that came back that time I was ready to fight for this.

Andy Scott (Andy Scott): When you just started, we just talk, you will get your product, you will go to the brick and mortar. You hit the retailer at the door and stored my product. You almost hit the door by your door. What do you think about what you have made to change your business?

Sean Ashby: You are asking really good questions, because I can even see an example like me intuitively, “so the end of the story.” This is … I will fly to Melbourne, rent a car, rent a car, to travel along the Great Ocean Road. Because there are these surfing shops, they will buy my products, all my swimsuit. So I got into the car, I have started knocking on the door. I went to this one major retailer and talked to the salesman, and he said, “Let me put all the staff together.” There are more than a dozen staff. He said, “Okay, now it’s up.”

So I am selling a shorts in the surf clothing store, here I am with the nylon Speedos, I am talking to them about this quality. Quick to dry, you can run, that’s great. At first they were all smiling. I thought it was not killing it. But few people realize that they are angry because they oppose the opposition they represent. I tried to sell the last thing on the earth they wanted. When I realized that the manager was doing things for his own entertainment and the entertainment of the staff, he walked out of the door and I thought, “I will prove that they are wrong.

The second example is a large department store. They also have … “Yes, it sounds funny and funny.” And I called them, always the buyer did not. Like “Oh no, he was in a meeting”. Or “no, no, no”. I was thinking he was meeting. Week passed, and finally I called, but I did not say it was me. He said: “Look, you did not get the point of the meeting, why I did not talk to you, do not sell it, it was an absurd idea, just stop worrying me. It is the two things that let me go,” the game Friends, games “.

Adam Zuchetti: How did you come to the first big bite of the cherry, the first came to the ship and said, “Yes, actually we want to buy your product”

Sean Ashby: Oh, I remember now that the Selfridges department store. It was about two o’clock in the morning, the phone rang. Probably sold for about 12 months, but sold directly to people.

Adam Zuchetti: This is the British Selford Ridge?

Sean Ashby: London. this is…

Adam Zuchetti: Big.


Sean Ashby: This is the world department store. This is copied or inspired by all other department stores. So I picked up the phone, “hello, and another man, I can not do the English accent … he goes,” Oh, it’s from David of Sylvesbury. I do not even know who Selfridges is. “Oh, yes, yes, do you know what time? He goes,” look, I want to buy your swimsuit, great. At that time, Kylie Minogue video clips have been out, and our swimsuit is released there. David said, “Can you give me me?” I’m like, “of course, who are you? He’s gone,” I’m David Walker, the men of Selford Ridge. “I rarely know that this man is God, then I talk to God. I like,” I am going to do in the morning, David, what is your address? He goes, “you can find, you know, just …” “Just give me” – Oxford Street and all of this. Until the next day, I saw you on the Internet this building, like the palace Buckingham Palace. I literally just gobsmacked. My chin hit the ground

Adam Zuchetti: You must have thought you were dreaming

Sean Ashby: Yes. Then the most interesting one is so, so I have sent it over, there are about 20 pieces I have made the past, and I have never been to London. Go to London I do not want to go there really, because it is winter, I see on television are gloomy. The customs guy said, “What are you doing here? I’m already playing, boy.” I am selling my swimsuit here, I already have all the barbs. “He goes,” who are you selling? ” “” I do not know, but someone, you know, David. “So who is David? So in any case, it makes me very excited and motivated. So I went into the Selford Ridge, met … no, first gone, looking at my product, I was unhappy because My product is on a wire stand.I am looking at someone else, Calvin Klein and all the big brands.You get all this wall space and all these other things that i just got this little rack This is not good enough.

I went into the meeting and I did not know that David would not go to attend these meetings … so David came in, “Sean, nice to see you, how do you feel like?” I’m not happy, everybody happy. “He said,” What do you mean, you are selling in Selford, which is a great success. “I said,” yes, but how do you see how to be sold? I am very proud of what I am selling. No one ever, did not stand up, but nobody had such a performance. I am doing very much in Australia because I see myself as much as David. Anyone who talks to me will treat them equal. I did not realize that I should bow first and talk.

It is really in their hearts to find a place. That’s why we’ve been there for over ten years. Then when you look at other big brands and take Von as an example. They lasted for 12 months. This is only because I guess, the spirit of Australia with me in the personality, but I have sold the enthusiasm into the decision makers.


Adam Zuchetti: aussieBum, even the name, I mean the whole culture behind the brand is very the people of the Australian beach.

Sean Ashby: Yes

Adam Zuchetti: This kind of experience really led to the brand building along this route, or you already have this brand, it’s already there, they just happened to know that this is more validated?

Sean Ashby: Yeah, it’s so great for Australians because I am an Australian and I am a beach burner. The way I sell the brand from the beginning is exactly what I see and want the brand, and I want to be, because of the lack of better performance, I change myself. So it was impossible for me. But I want to create this “look at this perfect person and his perfect way of life”. What I like is to turn myself and all the other cameras back, because we want to show the smoke and the mirror, and then go, “This is really our.” People also like this. So when David saw the brand, they tracked them online, so they saw the video behind the scenes, and they saw everything we had encountered in the past, and that was what they were in love with.

When dealing with the big end of the city and acting in the traditional way of the Australian Kath & Kim, I can say a lot of interesting stories. But that also gives us a lot of places and reputation for these major companies.

Adam Zuchetti: Interestingly, the whole background, you really cut the identity of the Australians. You said before we are over, although after the success of overseas, you really succeed in Australia.

Sean Ashby: Yes.

Adam Zuchetti: This is a very interesting juxtaposition.

Sean Ashby: I think the most common thing that Australians say to me in the early days of online sales is: “You must be very disappointed that you will not sell it at David Jones. Not on Sydney’s Pitt Street, but on the Internet. “At this stage, e-commerce is rising overseas, but until Kylie Minogue and her video in Spain, as well as Selford and Harvey Nichols (Harvey Nichols) and Kazakhstan I think that Australians are actually looking overseas and not happening here, and because many brands are attracted by the global brand, so we are actually the name of the name of the name of the name of the name, But when the Australian brand in the overseas success of the time, Australia to accept the brand for their own brand, as now our brand, is considered a symbol of the brand is also considered valuable, but also to the United States, So there is a commodity.

Adam Zuchetti: Do you really go overseas?

Sean Ashby: No, everything is online, so for me, and I did not have the money nor the luxury. So I’m selling something in Australia, but I do not realize that the world is so love of Australia, they just want one piece. That work, when they watch the video or read the image, that piece is that I can see this swimsuit. I can wear it on the beach of Brighton, such as London or Germany. I think the brand itself is such a growth.

Andy Scott: Interestingly you mentioned people’s image overseas. Obviously, as a person who immigrated from the UK 17 years ago, I am also very aware of the image of Australia. I know Foster’s beer is the reason why everyone in Australia is drinking because Hoggs sells you, you know what’s going on. You have not found … what time to realize that this is selling something overseas, that might be what you should … I thought –

Sean Ashby: Yes. This is a good question. When people are talking about where we shoot, I realize that. There are facts about never before, it has always been their dream. I think today’s business is hard to call these benefits. Because at that time the international travel has just begun, so people in the body or to go somewhere displaced. For a brand like us, this is a connection. Today, however, most people have been to the rest of the world. Australia is still a dream for many people because it is far away. That’s what I think is built on fantasy.

For a brand like us, it is a combination of iconic men and … Because we are known for our success in sports, and our way of life is by the sea. So it all go hand in hand.

Andy Scott: Did you find something so successful overseas work, bring it back to the Australian market, there might not stand out, this is a problem, you have to change your market, perhaps the Australian bank country?

Sean Ashby: It’s funny. Because of my brand’s way of selling, when we think of globalization, in different countries, people are different for different marketing methods called different tolerances. Australia is very conservative. Now I am very rich and colorful, we sell swimsuit, selling underwear, so very thick no, sexy. And because this is the male form of selling the product. Now in Australia, we are not used to. So when they start to taste my marketing and brand, it is automatically “Oh, you know that it’s just a little bit … no, no no no no.”

Interestingly, we have billboards in England, Germany and L.A., nothing happens. In Australia, we do not even allow these images together, because they think people will find it is offensive, I feel ridiculous. Today has been mature for some time, we already have a bus sport, such as running, there is a man wearing a pair of underwear, he is very beautiful. The Australians are warming. So I think if there is anything back to the Australian talent is not prepared, here is an international brand, here is how to market. It is uniquely listed. So we do not look like bonds, we do not look like Calvin Klein. This is what I think is causing concern. At the same time, the concern about this is the fact that the Bank of Australia, it has been cheeky, it is always there. Its origin is very proud, not because different people have different values ​​and change.

Adam Zuchetti: I am interested in asking you what else you say is empty talk. You say retail with global summer. It is now clear that she is in the same season as the United States, the United Kingdom and other major markets, especially in Australia. How to really affect the design process, production processes, business processes?

Sean Ashby: One of the cool things is that we are still making all swimsuit and underwear in Australia. Now I will be Australia as the beginning of the summer world. So that’s where all the new ideas are first released, and all the risks. Because we manufacture locally, which means I do not need to predict and reduce the number of large, because if I’m doing great, I will be more conservative design, in order to avoid the risk. But when I played very well, Bam went back to manufacturing directly, and when I was walking, I was picking up sales.

With the passage of time, the summer has passed, we entered the summer of North America, at that stage, I have matured the design range, I also received in the spring series overseas emerging new trends. Again, i can add to that fold. When we hit big mothers like Britain, Germany, France, all the guns are hot, we know what is valid, what exactly are we cutting, and what color will be successful.

Andy Scott: You mentioned the risks there, obviously when the business generally began, they will lose less, so they are prepared to take more risks. As the size of the business grows, they become increasingly risky. Do you think –

Sean Ashby: Oh, no I do not.

Andy Scott: It will be my problem. Do you think it is important that an organization is always risking the risk of success? Maybe not the whole business, but in a place they can take risks?

Sean Ashby: Yes. Look, if I do not take the risk every week, my business will not be here today. It is due to innovation. This is an important part of the growth business. If there is no innovation, then in today’s world you have no business. There is a competitive side, if you follow the package, then … sometimes you can be very quiet and very successful to do this; but you still have to bear the same risk to grow. Those risks … on the one hand, there is little education, but in fact it is often the place where the failure occurs, because you will be afraid of what you want to do because you think of all the things that might happen. And in the last few days you do not know any one, so the risk you are taking is just seeing it is normal.

I actually tried because of the lack of a better word, naive. When I take risks, I will take into account the financial impact, but I have done a budget for this. I am happy to fail. And actually motivated me to fail. But no failure is complacent kick.

Adam Zuchetti: That’s financial risk. But once you are clearly passionate about your business, what you have done, you have built up the brand and reputation, the reputation can take on your own life, and may be more valuable than the big financial costs. So how do you really do it, and by trying new things to stop the risk of damaging your brand?

Sean Ashby: I think the biggest risk my company is facing is the day I woke up and I do not want to go to work. Having said that, this is when i do not have any relationship when i have no relationship when i am … my passion is burned out. I hope that I can give the batons to others, but this may be a greater risk. Because if you want to enter a level of complacency or a “it is necessary to be level”, it’s bread and butter, “I think it’s your business that will mature while we are talking … these are 16 years old Most fashion brands will not last so long, because we have been remodeling ourselves, but I have never received what we have done, and this comes back to his early self-esteem and really sees it as The driver is not afraid.

Andy Scott (Andy Scott): I am interested in people who are clearly involved in the organization, you will talk to him. Do you think there are more people willing to buy your vision, or do you think there are more people who will challenge you and your vision?

Sean Ashby: Yes. Look, when I see someone having a natural gift, whether it is creative or in business, I am the best they do not know. Because for me, to be able to cooperate with someone, watching them grow and develop is satisfactory. In the early stages of very, very hard. Most people do not like me, completely stopped, because I am very brave, very blunt, very driven. I also have high expectations for them. And they did not. However, watching them succeed is what motivates me, driven me, because I am competitive, so like “I have to stay ahead of this step, this person is a bit too good.”

I think there is a culture of pride or passion, but also by looking at what we are doing to drive, we are in the global arena, we have a very large community has a great voice of the brand. We can influence that. And I think it’s very important. This is very important for many of today’s people. Having said that, there are a lot of people who have started business, it is surprising that people say to me: “You are not very upset, they have started this business.” I like, “No, I am very proud, I am Pride, very excited, believe they can. “They can, and they do well. For me, work done well.

I have recently had a business dinner with NAB, we are talking about entrepreneurs and people who go out to work, you will lose good talent. I said, you know that this person is at work, it is time to review, we sit down, how to go, all this all. He said to me, “Sean, I decided to start my own brand, or I wanted to create something, but I wanted to sell it through the Australian bank.” I seem to be, “How are you? My first reaction However, then I thought of one, curious about you, but why not? Why not? Because I will keep a stunning man, and will grow my business, but I also have the opportunity for My career seeded seed, the next big event.

And I think business is changing. You have these bigger organizations to bring entrepreneurs to create their own ideas. Nothing to stop me from doing the same thing, but in my company.

Adam Zuchetti: For you and your business, whether it is in the product structure, or for people, this innovative element, is how do you deal with such a cheap stepping stone? If you keep remodeling yourself, you are basically keeping the lead …

Sean Ashby: Great … I would like to thank the counterfeiters for developing Taiwan and thanks for the good places in China. I did not spend a penny there. Because of poor quality, those who have bought it or have seen my site to buy products, they come to me, because I will pay the highest dollar to get the product, because they just like the brand. People say, “Why do not you take care of them and all the factories?” You close a factory and another factory will be open. The trick is to stay ahead, and every week we have new products, and every week we have a new activity. No manufacturer can keep up with what we are doing. This is a how to manage.

Ultimately, these poor quality manufacturers are also lost, and because of our core products continue to change, making it difficult to use. If so, the big end of the town is basically taking our design and putting it in their retail store. I initially took a very big compliment. I even … have a brand, big international brand, copy some stich-for-stich. I remember seeing in the store, I was very excited, I had to take pictures with me. “Look at this, we have done, we have done.” Today, this is only part of the business, once you feel comfortable, it is not so terrible.

Adam Zuchetti: Okay you have a fascinating story, I think there are more things to discuss, but we’ve run out, are not you, Andy?

Andy Scott: It seems like that.

Adam Zuchetti: yes, sad but real Sean, thank you very much for coming and talking to us. What is your site

Sean Ashby:

Adam Zuchetti: So if someone wants to see your products and things …

Sean Ashby: Yes, we are selling now, with a 50% discount in the last 72 hours.

Andy Scott: There are salespeople.

Adam Zuchetti: I think I know where I am. If you have other questions, you can always give them to us., we can put their way. We will also get some stories on Sean’s many things. This is the site In the next week to adjust again when we have other people in the studio. Thanks for tuning in. Bye for now.

Andy Scott: See you guys.

How to choose “Made in China” can save your company money

Small business investors and turnaround king Marcus Lemonis returned to CNBC’s “profit” and broadcast on Tuesday night at 10 pm. ET, on a tough family business have some anti-intuitive views.

In this week’s episode, Lemonis visited SWIM through Chuck Handy, a family-style swimwear business that focused on increasing customers. The company was founded in 2010 and is currently losing money and can not afford additional inventory.


Lemonis zeroes the company’s manufacturing process when he determines the key issues to be addressed.


At present, SWIM is manufacturing clothing in America, each swimsuit price of 15 dollars. Lemonis encourages families to turn to Chinese manufacturers, where the cost of suits will be close to $ 18.


It will be an unprecedented cost for long-term preservation.

Lemonis said: “Most people will take a look and say: why do you spend more money to get it here?”


“I will give you the answer: the minimum is lower, the delivery time is faster, you can grasp your hand from start to finish, rather than by e – mail to America, and return to hope that this is correct.


Lemonis does not choose the cheapest process, but rather emphasizes the value of transportation and delivery time, and better control the quality and accuracy of the product.


Lemonis said: “From the surface, it sounds like a good idea, because it is cheap.” But is it really cheaper? Once you go back and forth through the ocean, make any adjustments, you can not get the product in time to meet the market, no time really will spend your money?

Facekini fever

Face to face is the Chinese beach audience in the most popular social networking hot topic, in the June 28 release in Qingdao, the latest generation after the release, once again aroused the concern of the general public. Driven by high demand, its famous, unique appearance and practical function of sunray protection, facekini has become a niche part of the overall swimwear market, as China’s consumer upgrades have released ambitious entrepreneurs more business potential.

Zhang Shi-fan is a 61-year-old baker’s inventor in Qingdao, Shandong Province, China. Since the invention of high-demand products, her products have been moving towards internationalization over the past decade.

The beach mask from Qingdao, also known as the “western face”, attracts many domestic and international headlines due to its unique appearance.

Consumers think this is the most effective and practical way to face sunshine, so in China’s beaches, this hot topic is also pointed out in the media reports.

Nylon products have become a hot topic in Western media coverage, especially Reuters in 2012 in Qingdao Beach posted a picture of middle-aged women.

Last year, a Qingdao residents Jia home, at home to buy five facial skin family, this year and bought two.

“I feel comfortable wearing because of the high elasticity and effective sun protection, because the summer often swims on the beach,” the Global Times said on Monday.

A new trend

Last year in July, a white-collar worker, Li Yang, in Beijing last year, tried to face and found that playing water in the sun was crucial when visiting Bali in Indonesia.

Mr. Lee told the Global Times on Monday that I was shocked when I was wearing it, but I got used to it and realized that it was more important to protect my face from the sun. ”

Facekini not only by domestic consumers, more and more popular overseas.

Zhangjiajie Thursday in the “Global Times” said that some countries in Australia and Southeast Asia can find facekini, and pointed out that “last year online and offline sales of 30,000 to 40,000 facial skin.”

When Mr. Zhang invented the veil for the first time in 2004, she never foresaw the current popularity.

The invention of facekini was intended to be a supplement to the anti-jellyfish swimwear of Zhang Shui’s invention.

Influenced by the needs of Qingdao swimmers and swimming swimmers protected by chickenpox at sea, Mr. Zhang decided to create a anti-jellyfish swim suit to protect her community swimmer and travel to this trip in 2004 The Face to face

“In view of my client’s feedback on the suit, I continued my design by creating an independent mask, only the eyes, nose and mouth, and later became the first generation of” facekini “.

The seventh generation facekini premiered on June 28 in Qingdao seaside, as several young female models showed new features of blue and white porcelain and embroidery to media cameras.

“Porcelain behind the inspiration from the Yuan Dynasty authentic porcelain [1279-1368], now in the Iranian museum display, embroidery on behalf of the traditional Chinese craft,” Zhang said she wanted to express the “Silk Road” concept.

Another highlight of the new generation is to sew the mask on the collar of the swimsuit.

“This improvement comes from my client’s feedback because they think this feature makes it more convenient.” Zhang added.

A new generation of facial skin stock is still in production, is expected to start from mid-July sales.

Still a small business

Beijing’s independent technology analyst Liu Dingding Monday in the “Global Times” said that China’s face-to-face popular behind that China’s consumption is being upgraded and become more diversified.

Shanghai market consulting firm iResearch analyst Guo Shimin agreed that the company has a niche market in China.

“To tell the truth, face to face the first few generations is not very beautiful, but more attention to practicality, because they focus on sunscreen and jellyfish control and other effective features, most consumers are often middle-aged women, Kwak told Monday “Global Times”.

He said that the unique product now attracts young people as consumers, the reason is largely due to social media.

Taobao in China shopping platform on the three stores, Zhang’s Facebook sales in recent years showing a year-on-year growth. Mr. Zhang has been operating body swimwear since 2004 and has been distributing wholesale business over the past 13 years.

However, due to its specific target audience and function, the entire swimsuit market face angle of only 30 yuan ($ 4.42), is the swimwear market, a niche player.

“The product is seasonal and has a very complex production process because of its unique design,” said Mr. Zhang. “Zhang points out that the unique product has the limitations of profitability.

“A swimming product swimwear manufacturer China once told me that they were more willing to do a couple of swim trunks than a noodle pants because the mask needed to work harder,” Mr Cheung said.

Mr. Liu said that despite the current market situation is obvious, but the business is not yet in place. “Meet the needs of specific consumer groups – in this case, China ‘s middle – aged female beach players – should actively encourage aspiring entrepreneurs so that they can pursue the niche market.

Designer Focus: Andy Carefree shopping at home for ladies active swimwear

New York’s online swimmer start-up company, Andy, is trying to reverse the popular nostalgic shopping experience by designing a new “own-brand” shopping option for its designer swimwear.

“We know from the experience, whether it is in the store or online, clothes, shopping is terrible. Swimwear is particularly challenging!” Andie Cofounder Tess De Paula said.

Andie specializes in designing high-quality single-piece swimsuit at a reasonable price point. Investigated more than 500 women before a year ago to identify key market issues. Catalina, Montauk and Tulum are three of their first online collections in the range XS / 0 – XL / 14. The current colors include black, dark blue, white, and the latest addition of forest green. Andy also offers a convenient, risk-free home shopping option. Building your own box is an extension of this model. The suit price is $ 125.

Prior to the launch of Andy, co-founder Melanie Travis served as Director of Activities after two key consumer technology companies, Kickstarter and Foursquare, in the pet-based subscription service company Bark & ​​Co.

Co-founder De Paula is a senior business development and marketing strategy expert for Siegel + Gale. After earning an MBA from the New York University Stern School of Business and a bachelor’s degree from George Washington University, she worked for L’Oréal, the first of its global brand development team, and then served as president of the American Orchid Americas President.

Christina Moore: Andy’s new “own box” is how to work, why would it be attractive for busy professional women?

Tess De Paula: We are pleased to introduce the next generation of Andy experience: to build your own box. This is a simple, simplified shopping experience and now has a delightful selection element. Ladies can come to our website, just a few clicks, you can create a custom home attempt, from our three single-piece style to choose three suit, each color can be three colors and five sizes The

And then they pay a small deposit, we usually within 24 hours to the container shipped to the door. Then come to the best part: they try a comfortable suit in their home – drink a glass of wine, show their best friends or other important and spend a week to decide what they like. At the end of the week, they put any clothes they do not like into the prepaid mail in the box and send them to their postman. When we receive the mail to our office, we will receive their saved mail and deposit it in the order.

Our model attracts business professional women because swimwear shopping is usually stressful, uncomfortable and time consuming. Swimsuits are the most transparent clothing that most women will wear, so it is almost impossible to find the perfect suit for your aesthetics, price points and body type through the screening of the endless grid or bikini’s sea area. Add experience in the decoration room – small rooms with fluorescent lamps, thin curtains and comfortable sales staff – your stressful recipes. We want to simplify the whole process, let us find a woman like us can feel a good suit, so that they become simple and interesting, and not because of the decision to worry, or waste the entire afternoon from the store to the store All day long.

Melanie Travis: Andy is created in a busy professional woman, so we try to be as simple and painless as possible.

What inspired you to work together to launch Andy?

Travis: Tess and my wife Leah met each other, almost all together – they went to high school (Pittsburgh). So I am also familiar with Tess, but we have been working in different industries. A few years ago, Tess’s husband, Marcus, and my wife had a project at SXSW, so Tess had dinner with me and knew each other. We found that we had a lot of interrelated interest, so when I first had a single swimsuit company’s idea, Tess was the first person to call me. We can talk about the night and the weekend, to understand what the company can do, and how to solve all the problems we have observed in the swimwear industry. We have different backgrounds, but complementary skills, so in the end we decide we should do this together. We left our work, the rest is history!

Why only one swimsuit? Is there any plans for Andy Bikini?

Travis: I have a personal experience, I try to find a retreat for the company. I’ve been to the place where I see a bikini, there are some terrible pieces, all cut (not practical), there are pineapples or emoticons stamps everywhere (baby supplies), as well as Nike’s and Speedos. After talking to many female friends and colleagues, I realized that I heard the same voice, saying it was hard to find a good price point. So that’s what we have to do. Now we focus on one, because that is where we think the greatest demand.

But since we started our business, we have seen that buying Andy a customer also wears a bikini. So when we do not have any direct plans to make bikini, and finally we want to serve all the swimsuit needs for Ms. Andy, so I will not exclude it in the future.

When the wet time, Andie’s white Tulum swimsuit how to see?

Travis: opaque and sexy! I do not know why people are afraid of white suits. We use double-layer lining of high-quality fabric, so really no perspective. Look at my Instagram (@melanietravis), I’m wearing Tulum pictures in a variety of water – it happens to be my favorite style.

Investigate more than 500 women how to strengthen Andy?

Travis: One of the biggest things from measuring women is to try [shopping mode] at home. We started Andy’s goal is to make the best one. However, through extensive research on women in the development of products, we quickly realized that the swimwear shopping experience has been completely broken. Woman hates shopping swimsuit. In fact, many women prefer to have a cavity instead of buying a swimsuit. So we realize that we can not only focus on building a better one; we have to re-imagine the entire shopping experience. This is the home of the attempt was born.

But the investigation also in a more subtle way to strengthen Andy. We understand that women of all shapes and sizes have a variety of body parts, so we can make a body that can show off these parts. We understand the color and fabric preferences. Through our survey, we have been able to build Andie as a customer-centric brand.

How can you maintain an accessible price without sacrificing style and quality?

Travis: Our way of production is more like an innovative technology company, not a dusty fashion brand. Because we are selling online, we are not hesitant to the traditional fashion season, so in the production of our series, we work with the factory, for their work schedule, in the case of excess capacity cut into lines to get better cutting and Sewing costs. Then we pass these savings directly to the consumer.

I would like to note that this does not mean that we are working with the overall reduction and sewing cost of the factory, which usually shows that workers do not get a fair wage. We visited dozens of manufacturers in the United States to find a manufacturer who can treat workers well and pay fair wages. We finally made our first series of factories in Los Angeles city center with a sunny 5th floor studio. This is a woman owned and operated, they provide workers with leave and sick leave, which in this industry is very unusual. They are a true high-end manufacturer, making a swimsuit for Barneys selling more than $ 400 lines.

We do not have the traditional fashion brand profit margins, because we sell directly to our customers online. By cutting the middleman and producing our own clothing, there is no inflated cost or profit, and we can offer high quality products to our customers at the highest possible price.

Why did you decide on a sliding scale price?

Travis: Our price is a sliding scale, because a customer is more suitable for home, the less we pay for the transport, as a brand spirit, we save us directly through our customers. We ship all USPS priority messages, which charge us a fee by weight. As a result, the more swimsuit the customer skips from home, the less the return fee we pay (we pay the shipping in both ways). So if we save money when our customers keep two pieces of clothing and send them back, we will transfer the savings to the customer and reduce her every cost. Similarly, when a customer to keep three suits, she should be less for each piece of clothing.

De Paula: We also know from experience that when we find what we like and work for us, we stick to it, whether it’s our favorite coffee shop, jeans or peanut butter. We want to encourage and reward the kind of loyalty to enjoy the time (without having to want a new swimsuit every time to reassess each brand) with Andy’s woman.

Andy is 100% “Made in China”. Is this intentional? If so, why?

Travis: Yes, it is intentional, but not because you might have heard the strange marketing reasons from other brands. When we started Andy, we did not have any experience in garment manufacturing, so we wanted to learn this process and really see our clothes life. One million things happen when we start the company, we can not imagine planning to travel to a distant country, in this country, we will not speak all the other languages. Honestly, we are just obsessed with Googled for some time to learn about China’s garment industry, where high quality swimwear factory is located. We have produced a large number of factory spreadsheets and their location and professional. Then we began to visit the factory specializing in high-end swimwear. We met the owner and saw the cut and sewn the floor. Once we decide where to make it, we will stop on a regular basis, and our suit is on the line and watch the suit come. And there is no better quality control method than the site.

So our swimsuit is 100% of the “Made in China”, really because we lack the experience of garment production and desire to learn! And if i’m so crisp, I think the Chinese are very clear about Andy. Yes, our government is a mess, we are very decentralized, but I still think that no country in the world can have an idea to start making it a reality and finding success. People here really respect the entrepreneurial spirit, willing to give two women a dream opportunity.

As a fashion technology start-up companies, you are currently facing the biggest challenge is what?

Travis: My answer is changing almost every week, which may be normal for early fashion technology startups. Now I think our biggest challenge is to hear on the noise. There are many e-commerce fashion start-up companies. It’s not hard to throw a website and start selling it anymore. But this is not Andy. We are building a brand and creating an experience on a bathing suit: a better product, a passion for one thing, and a happy home trial. So now we spend a lot of time to make sure we are communicating this story.

De Paula: I agree with Melanie’s point of view and add that we are struggling to meet the challenges of day-to-day operations, as well as how we develop and provide Ms. Andie with a better swimwear experience.

What’s next? Do you see Andy in three years?

Travis: It’s hard to say because we really have a customer-centric way of growth. Since our goal is like a fashion label, like a technology company, which means a lot of iterations, listen to customer feedback, and then more iterations. I have some guess, where Andie will go, but we can help our customers set this way.

Whatever it is, my three years of hope for Andy is that it is a brand that improves the customer experience and makes shopping fun. But six months ago, when we stressed the assembly and reassembly of a prototype, I would not say. At that time, I would say that I want Andy to become the largest single swimsuit company, our name is synonymous with a single swimsuit. That would be fine! But we are listening to the customer, yes, they like their Andy one, but they are really celebrating our experience, so as we grow, we will continue to work hard.

How do you add your creativity and energy?

Travis: Honestly, come from our customers. It sounds like the most delicious thing. But I am meeting in the surrounding area of ​​the city, and they may be long and sometimes painful. But after each meeting, I opened the phone, view customer reviews, text, email and voicemail, they are all very good. The customer wrote to thank us for our experience. They wrote to us that they were very satisfied with the swimsuit, or that they had so much praise in the pool. This is just the best energy boost. I can feel my old self rolling my eyes in such an answer, but when you put everything you put into a little company, then people like it – there is no greater feeling in the world that it motivates me to keep the noise The We have a Slack channel, we express the praise of the customer, so everyone in the team can see people for all our good things, I scroll at least twice a day this thread.

De Paula: Agree! I also like to go back, like a consumer, watching other brands experience so that I am pleasantly surprised, whether it is to send flowers or boutique hotel accommodation, and consider how we learn from the experience of Andy’s future.

Drupe: international staff all over the world:

When Mireya deAndrés told her parents, she was out of the bank business in Geneva, Switzerland, and started a popular line where they thought she was crazy. Fashion seems to be on the other side of the financial world.

DeAndrés, who studies business administration and management, worked for several decades of real estate in Valencia, Spain, and then went to the next job in Switzerland. But the bank is not her bag.

She eventually believed her parents, fashion is her passion. “I’m very creative,” she said. “I like painting, and it ‘s a nightmare for me in the office, and my life is not fulfilled.

Her father finally accepted her career transition, but there was a condition. She had to find an economic supporter. She does not have to look far. Her brother, Dimas, worked in the family’s commercial real estate business, becoming a co-founder and investor in her new company, called Drupe, a stone fruit produced by palm trees and other fruit trees.

De Andres moved to Los Angeles, creating a new company, which is a lifestyle brand, designed for men and women casual wear and swimsuit.

The beach-facing brand is organized in millennial style, and De Andreas and her employees are meeting around the world with Skype. Her designer Lucia Ribes in Valencia. Her printing and graphic designer Anna Caldas in Sao Paulo, Brazil, her public relations officer in Los Angeles; her swimwear factory in Barcelona, ​​Spain. She has a free designer in the UK.

Bankers turned clothing, swimwear manufacturer China will be portrayed as easy, colorful, a little sexy and avant-garde.

She worked with her Brazilian designer to present a unique print, such as the ladybug or green spot of the Lycra swimwear manufacturer China fabric she used. Her silhouette, many reversible, can be clumsy or more gentle. The bottom is an abbreviated bikini form or a high-level shape that covers more territory. The top is formed in triangles and Bordeaux and harnesses.

Each bikini package is priced at about $ 45. Although most of Drupe’s sales have been sold online, DeAndrés will expand sales this summer after a large-scale promotion in Mykonos, Greece.

Manufacturing Hate For ‘Made In America’

In Washington, DC, it was “Made in America” ​​for a week. You will think this is the reason why the two parties celebrate. Who can oppose the ingenuity, self-reliance and success of our country’s local entrepreneurs and manufacturers?

Enter Bill Kristol.

Deep-rooted Beltway experts laughed at the White House on Monday at the White House, and President Donald Trump hosted all 50 state companies to showcase their US-made products.

“Maybe just me,” said Cristall, “but I found something to make the White House an American tchotchkes exhibition hall.” (This is useless jewelry for Yiddish).


Told engineers at Hytrol, a conveyor manufacturer in Arkansas, who brought their mechanical display to the national restaurant. Tom Loberg, founder of Hytrol, began acting as an electronic component factory in the Great Depression during the design of naval turbines, hydraulic pumps and cylinders into the conveyor belt business, and improved the seeds of transport machinery and tobacco farmers The

Hytrol’s state-of-the-art products are now used by companies such as and Office Depot for the world’s leading pharmaceutical, retail, food and publishing group. As a pioneer in the material handling industry, Hytrol employs 1,300 high-skilled workers and will monopolize more than $ 200 million this year.


Told employees of the Pierce manufacturing company in Wisconsin, where the company exhibited 30,000 custom fire engines on the White House lawn. Pierce began as a car body shop operating from a converted church, now having a staff of 2,000 people. It produces the iconic air tillers, pumping units, tankers and rescue vehicles driven by the nation’s first responders every day.


Told Blake Waldrop, founder of RMA Armament from Iowa, a former navy and police who was inspired to create more powerful armor after losing Iraqi comrades in Iraq. His ceramic plates are also featured on Monday in the “Made in America” ​​event, purchased by the police department of Baltimore, Los Angeles and Iowa Waterloo. Waldrop is partnering to bring his products to the US military and overseas.

“I always tell people that I have not invented the armor except Steve Jobs invented the computer,” Waldrop told Des Moines earlier this year. “I just found a better way, just like him.”


Delaware’s ILC Dover also participated in President Trump’s “Made in America” ​​exhibition. Since the Apollo project, it has made every American astronaut wear a space suit. Abram Spanel, the son of a Russian-born Jewish garment worker, separates it from its huge latex business group, which separates everything from belts and swimsuit from food and lifeboats The

ILC Dover produced high-pressure suits and helmets for the Air Force prior to obtaining a contract with NASA’s design contract. In addition to demonstrating the space suit planned for the space shuttle and the International Space Station, the company also provided the White House with the DoverPac flexible isolator system used by the pharmaceutical company in its manufacturing process; its Sentinel respirator used in the health care industry; its SCape escaped the respirator To protect US government officials from carbon monoxide, chemical, biological, radioactive and nuclear pollutants.

This is an abominable disgrace, D.C. infected with the mind, only the successful manufacturing of products to the United States can be the real power and shocks hostile. Patriotism was as incurable as Bill Kristol, who supported Duran Trump’s nationalist nationalism, and he supported Hillary Clinton · Hillary Clinton and foreign aid.

Is Trump and his family’s own company doing better in the United States hiring the United States and manufacturing? of course.

Can the White House freeze foreign workers at both ends of the wage level and put the American workers in the first place? Undeniable.

But the invitation of our commander-in-chief provoked that producers and job creators were proud to show off their merchandise, especially anti-Trump’s madness and arrogance in the national capitals.

“Maybe it’s just me,” Christopher made in the “Made in America” ​​week. The Road.

Yes, just you, Cristall, and other Beltway swamps “schmendricks” who put their nose in “tchotchkes” to help save lives, move mountains, and break obstacles across galaxies.

The rest of us praise and thanks.

The Australian Swimwear Brand Kylie Jenner Actually Buys

Australia is famous for its beaches, so it is perfect, it is also the return of some of the hottest swimwear brands. One of them is Frankie Swimwear, a label in Sydney, released by Rebecca Klodinsky, 27, who was actually studying forensic psychology before, and then postponed attention to her brand.

For four years, Frankie Swimwear has been used worldwide, already has more than 218,000 users of Instagram, and was wearing a few major celebrities. We are talking about Rihanna and Kylie Jenner. we know . The The next. Level.

So, because we are obsessed with the brand (and Kelly Jena liked this fact), so we sent an email to Rebecca and asked what answers we needed. Read on to learn how Frankie Swimwear was successful overnight.

Australia POPSUGAR: When did you launch Frankie?

Rebecca Collinsky: Frank was launched in November 2013.

PS: What do you do?

RK: When my sister came home from the day of shopping, the penny really fell and proudly showed me the new bikini she had crossed, and I felt that something had to change. She has worn a bikini! If my sister is doing that, sure she is not alone there are hundreds of other girls there doing? There is a hole in the market, at great prices to buy a great swimsuit.

PS: What did you do before starting your own label?

RK: Before Frankie, I went to college. I studied dual degree in forensic psychology and psychology, although I postponed the course in the fourth year, pursuing the development of my company

PS: Who is your brand’s first celebrity?

RK: Rihanna is the first in 2014 to wear Frankie swimsuit celebrity!

PS: Kylie Jenner is also a fan of your swimsuit, and in the form of a 19-year-old birthday in your black bikini with her own face self-timer Instagram lens self-timer – what’s going on?

RK: This is completely organic! Until my two staff reminded me of the images I knew. We quickly find the source of sales, confirm that we are! This is not a paid post, it is completely organic, the suit is purchased by Kylie from the website.

PS: How important is Instagram to your brand?

RK: very! Instagram alone exposes Frankie Swimwear to an international market that has not yet touched. We have become an internationally recognized label, our online coverage is almost unlimited. Frankie swimsuit is strictly online and has the power of Instagram, the social media platform has promoted our labels in Europe, the United States and other regions. We have been internationally recognized and thank you for our strong online presence and coverage, and our labels are readily available to anyone, regardless of their origin.

PS: why do you think your brand has seen its success?

RK: I’m lucky because I caught the “Instagram wave”. At the time of this platform, I was able to really connect to an unaffected audience of e-commerce marketing that had not yet been through a social media platform.
I do believe that this one-handed help to drive Frankie to the place today.

PS: Do you have any suggestions for someone to want to start their own tags?

RK: do not hesitate I really want to see women in business has made a belief in the leap and success. There is such a strong male shame associated with the label “Entrepreneur” I like to see women break this cycle in business.

PS: So far, what is the highlight of your career?

RK: Drive my first Frankie Swimwear billboard. It was a cool moment!

PS: What’s next?

RK: Frankie Bebe! Mom and Bubble are the time to be excited – we have released a small part of the seamless Bebe swimming, but in the summer of 2018, when Frankie Bebe’s fun really started.